In this episode, David Kreiger chats with Autum Grimm, the CRO and co-founder of PartnerTap, where she empowers channel and sales leaders to maximize revenue alongside their partners. Autum is an active member of the Latinx tech community, passionately supporting diverse founders and advocating for gender and racial equity at all levels. In her personal time, she extends her impact by championing organizations dedicated to serving youth in Clark County.

In this episode, we dive into:

• Embracing Co-Selling: partner leveraging benefits, shifting away from the "Lone Ranger" mindset, the role of data and what types of data sales leaders should prioritize for successful co-selling, and how co-selling benefits not just lead generation but also strengthens existing client partnerships.
  
  
• Co-Selling Teams: the need for robust training and change management, how to foster a sales culture that thrives on collaboration and inclusivity, designing compensation structures to incentivize both sales professionals and partners, establishing the appropriate protocol for your co-sell program, pitfalls of not having a clear execution strategy, and measuring co-selling outcomes using KPIs.
  
  
• Rapid Fire Q&A

Connect with Autum Grimm:

https://www.linkedin.com/in/autumgrimm/

Connect with David Kreiger:

https://www.linkedin.com/in/davidkreiger

https://salesroads.com


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