Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics
Oct 16 2023
Length: 7 mins
Podcast

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Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics

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Summary
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

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