• Interview - Dustin Hinz CMO of Firestone Walker

  • Apr 26 2024
  • Length: 1 hr and 2 mins
  • Podcast

Interview - Dustin Hinz CMO of Firestone Walker

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  • Summary

  • This week we sit down with CMO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include:

    • The previous guard at Firestone Walker marketing team.
    • Coming in right before COVID.
    • The challenge of finding new drinkers outside of Firestone's core audience.
    • High level portfolio strategy.
    • Being an outsider in the beer industry.
    • Inheriting the gift known as 805.
    • 805 as a lifestyle brand.
    • Clear glass for Cerveza??
    • Brand extensions.
    • Is 805 a gateway beer?
    • Big surprises and surprising flops.
    • Adding non beer products.

    And much more!

    Looking to become the next big sponsor of The Full Pint Podcast? Email us at info@thefullpint.com!

    Please check out these resources if you are a member of the craft beer industry and need help.

    National Women's Law Center - https://nwlc.org/

    Department of Fair Employment and Housing - https://www.dfeh.ca.gov/

    Project When - https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/
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