• Introducing an apple variety in a crowded market

  • May 23 2024
  • Length: 42 mins
  • Podcast

Introducing an apple variety in a crowded market By cover art

Introducing an apple variety in a crowded market

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  • Summary

  • Chris Sandwick, director of marketing with Hess Bros. Fruit, talks about the introduction of Wild Twist and the challenges of marketing new apple varieties in a competitive market.

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