• Iron Age Marketing

  • By: NIcky P
  • Podcast

Iron Age Marketing

By: NIcky P
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  • Summary

  • I talk to self-published authors and creators making the content they feel is overlooked about their journeys making it easier for you.
    2024
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Art Economics Literary History & Criticism Marketing
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Episodes
  • Christine Eriksen: Iron Age Marketing Podcast Episode 039

    Christine Eriksen: Iron Age Marketing Podcast Episode 039
    Sep 23 2024
    In today's episode of Iron Age Marketing, I talk to Christine Eriksen, marketing partner with Devon Eriksen, author of Theft Of Fire. Let's Meet Iron Age Marketer Christine Eriksen Christine Eriksen is a wife of Devon Eriksen, author of Theft of Fire: Orbital Space #1. You've possibly seen her around Twitter, honking about how amazing his book is, because he is allergic to marketing. From Code to Novels: Mastering Marketing for Tech-Savvy Authors In this first of three clips from episode 39 of Iron Age Marketing, host Nicky P sits down with Christine Erickson, a software engineer turned marketing maven. Christine shares her unique journey from the world of tech to the realm of book publishing, as she supports her husband Devon Erickson's authorial debut. With her background in software engineering and sales, Christine brings a fresh perspective to the often-daunting task of marketing a novel in today's digital landscape. The episode dives deep into the creation and promotion of Devon's novel, 'Theft of Fire.' Christine offers insights into the writing process and the book's themes, providing a behind-the-scenes look at the creative journey. But the real meat of the conversation focuses on the marketing strategies employed to capture readers' attention. Christine emphasizes the critical role of SEO in book promotion and discusses how engaging storytelling can be leveraged not just within the pages of a novel, but also in its marketing campaign. This episode is a must-listen for tech-savvy creatives looking to bridge the gap between their analytical skills and the art of promotion in the publishing world. Balancing Politics and Profits: Digital Strategies for Author Success In part 2 of 3 of episode 39 of Iron Age Marketing, host Nicky P I Christine Eriksen delve into the intricate world of political themes in literature, using the popular Expanse series as a prime example. The discussion highlights the delicate balance authors must strike when presenting diverse political views without losing readers, a skill crucial for creating engaging and thought-provoking narratives. This segment offers valuable insights for writers aiming to tackle complex societal issues in their work while maintaining broad appeal. The conversation then shifts gears to focus on the nuts and bolts of building an author's digital presence. Using Devin's experience on Twitter as a case study, Nicky P & Christine explore the impact of social media on book sales and author visibility. The episode also unpacks various monetization strategies for writers in the digital age, including the potential of platforms like Substack. For the tech-savvy audience, this part of the podcast offers a deep dive into the long-term planning required for content creation and potential book publishing, providing a roadmap for turning writing passion into a sustainable career in the online world. Long-Term Content Strategies: Podcasting, Storytelling, and Audiobook Marketing for Authors In the third & final segment of episode 39 of Iron Age Marketing, Nicky P and Christine Eriksen dive into the intricacies of podcast engagement and long-term content strategy. They explore effective techniques for keeping an audience engaged and emphasize the critical importance of maintaining relevance in the fast-paced digital landscape. This discussion is particularly valuable for tech-savvy content creators looking to build a loyal following over time. The conversation then shifts to the upcoming Kickstarter campaign for an audiobook version of Devon's novel, highlighting the growing importance of audio content in the publishing world. Nicky and Christine stress the significance of character-driven storytelling in audio production, offering insights that bridge the gap between traditional writing and modern audio formats. This segment provides a forward-looking perspective on content creation, emphasizing the need for authors to be intentional and strategic in their marketing efforts across various media platforms. For the podcast's nerd-oriented audience, this final part ties together technical marketing know-how with creative storytelling techniques, offering a holistic view of modern author marketing. Hopefully, today's episode with Christine Eriksen serves as both inspiration and education in your own journey to bring your creation to the world. Christine Eriksen Resources & Extra Media On Twitter: @AnEriksenWife http://www.devoneriksen.com On Amazon at amazon.com/Theft-Fire-Orbital-Space-1-ebook/dp/B0CJHQ4LZN Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    38 mins
  • Arvid Nelson: Iron Age Marketing Podcast Episode 038

    Arvid Nelson: Iron Age Marketing Podcast Episode 038
    Sep 16 2024
    In today's episode of Iron Age Marketing, I talk to Arvid Nelson, writer of the forthcoming comic series Band Of Crows. Let's Meet Iron Age Creator Arvid Nelson Arvid Nelson has written for numerous outlets, including DC, Marvel, and Dark Horse, but he’s best known his original series, Rex Mundi. His latest venture, The Band of the Crow, is a fantasy story inspired by his love of Edwardian fairy tales, Japanese cartoons from the 1980s, and heavy metal music. In his spare time he likes to write about himself in the third person. From Rejection to Success: Arvid's 20-Year Journey in Comics & Fantasy Writing In today's episode of Iron Age Marketing, host Nicky P chats with guest Arvid Nelson about his journey from music to comics and ultimately to fantasy writing. Arvid shares his experiences, getting kicked out of a band in college, forming a comic book club, and diving into the world of publishing. He reflects on the highs and lows of creating the comic Rex Mundy, including a crushing rejection from Image Comics that led to a breakdown in an airport, followed by eventual success. Arvid talks about his passion for history, mythology, and world-building, which has shaped his current project, The Band of the Crow. This fantasy novel, rooted in Indo-European linguistics and pre-Christian traditions, has been 20 years in the making, and Arvid’s dedication to the story remains as strong as ever. Adapting to Creative Shifts: Writing, Marketing & Audience Tips Nicky P & Arvid reflect on the dramatic changes in the creative landscape over the past two decades, noting how career paths that seemed viable in 2005 are now quite different. Arvid discusses his journey in writing, emphasizing the significant difference between comic book writing and novel writing finding that having a novel ready to be published meant it needed to be fully edited beforehand, a process he found both challenging and enlightening. The conversation shifts to the marketing challenges faced by creators. Nicky & Arvid note the increasing burden on writers to manage their own marketing and the frustrations of balancing creative work with promotional efforts. Arvid reflects on his experiences with crowdfunding and the complexities of handling various marketing tasks, such as designing packaging and creating promotional materials. For Arvid, effective marketing means standing out in a crowded field and interrupting the constant barrage of information that people are bombarded with daily. "Dunking people's heads into toilets" is how he characterizes it, pointing out the difficulty of competing not just with other creators but with the overwhelming amount of content people are exposed to. How to Market Your Creative Project: Insights from Arvid & Nicky P Nicky P and Arvid continue by diving into the intricacies of marketing for creative projects and the intersection of art and commerce. Nicky P emphasizes the importance of having a solid system in place highlighting the need for an effective lead magnet to attract and retain the right audience, noting that it's more beneficial to focus on engaged followers rather than a large, uninterested crowd. Arvid shares insights from his experience with webcomics, specifically discussing the success of "Brother Matthew" as a lead magnet that built a loyal audience for "Rex Mundy." He reflects on the value of consistent content creation, even when it involves working for free, as it helps keep creators relevant and engaged with their audience. Arvid even recounts a pivotal moment when he discovered his comic had sold out in a New York City store, attributing this success to the free content strategy. The conversation naturally touches on the importance of building a network and audience well before a project is complete. Both Nicky P & Arvid appear to agree that waiting until a project is finished to start marketing is a big issue, as maintaining visibility and regular communication with your audience is crucial. Arvid discusses how brand recognition and high-profile endorsements, such as interest from Johnny Depp's production company, can significantly boost a project's success. Hopefully, today's episode with Arvid Nelson serves as both inspiration and education in your own journey to bring your creation to the world. Arvid Nelson Resources & Extra Media Xitter: @arvidthetwit My artist's twitter: @chlorenology Our YT channel: https://www.youtube.com/channel/UC7cQ7CApO8FPMRTFJQCZpIA Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    45 mins
  • Kristin McTiernan: Iron Age Marketing Podcast Episode 037

    Kristin McTiernan: Iron Age Marketing Podcast Episode 037
    Aug 7 2024
    In today's episode of Iron Age Marketing, I talk to Kristin McTiernan, author of a fantastic book on making money as a writer, Paid By The Word. Let's Meet Iron Age Creator Kristin McTiernan Kristin McTiernan has been a full-time editor and ghostwriter for close to fifteen years, founding The Nonsense-Free Editor after years of being an underpaid gig worker. She is also the author of paranormal mysteries and time travel dystopias, where her love of the supernatural and the captive woman trope shines through.

    Creating a Side Hustle in Writing

    In this segment of Iron Age Marketing, host Nicky P is joined by Kristen McTiernan, founder of The Nonsense Free Editor, for an insightful discussion on the intersection of art, business, and marketing. Kristen, originally a fiction author, shares her unique journey from military service to becoming a successful freelance editor and ghostwriter. Her experience highlights the challenges many authors face when transitioning from creative writing to the practicalities of publishing and marketing. Kristen's story is particularly relevant for those balancing creative aspirations with the need for financial stability. She emphasizes the importance of understanding the business side of writing, including the role of AI in content creation and the reality of self-publishing. Kristen also discusses her recent non-fiction book, which aims to provide practical advice for authors who want to make extra income without sacrificing their creative passions.

    Copywriting: A Gateway to Making Money as a Writer

    In this segment, Nicky P dives into the modern marketing landscape from an anarcho-capitalist perspective, exploring how intellectual property and patronage models have evolved. He critiques the romanticized views of historical systems and emphasizes the importance of validation and effective marketing for creators in today’s saturated market. Nicky P shares his personal experiences with marketing strategies, including copywriting, social media, and crowdfunding, and offers advice on client acquisition through platforms like Fiverr and YouTube. He also discusses the utility of various online tools and networks for building visibility and attracting clients.

    Hooking Readers with a Compelling Pitch

    In this segment, Nicky P discusses the challenges of marketing a book effectively, emphasizing the importance of focusing on what makes the book unique rather than leading with the title alone. Drawing from his own experiences and mistakes, Nicky highlights the need to hook potential readers with compelling ideas or themes that resonate with current conversations or issues, such as human trafficking in fiction. He also touches on the risk of burnout for creative professionals, sharing how he managed to balance his workload by hiring additional writers to handle various projects. Nicky advises on the value of pricing services appropriately to reflect one's expertise and the importance of setting realistic deadlines to avoid overwork. He concludes by discussing the ideal client avatar for copywriting and editing services, emphasizing the need for a strong portfolio and understanding of market rates. Hopefully, today's episode with Kristin McTiernan serves as both inspiration and education in your own journey to bring your creation to the world. Kristin McTiernan Resources & Extra Media
    • Buy Paid by the Word: https://amzn.to/3VSzs5M
    • For Editing, Ghostwriting, and Self-Publishing Services: https://nonsensefreeeditor.com

    Shill Need help connecting with or growing your audience for your book, comic, TTRPG, or other creative endeavor? Check out Nicky P @ ironagemarketing.com
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    47 mins

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