• Is Direct Cremation Disrupting The Legacy of Traditional Funerals in the UK Forever?

  • Jun 11 2022
  • Duración: 18 m
  • Podcast

Is Direct Cremation Disrupting The Legacy of Traditional Funerals in the UK Forever? Por arte de portada

Is Direct Cremation Disrupting The Legacy of Traditional Funerals in the UK Forever?

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  • How will you stay informed about digital immortality, digital legacy, digital life curation, and all things #Deathtech?Welcome to The Art of Memorialising - an audio newsletter by Peter Billingham from Death Goes Digital and Memorable Words Eulogy Writing services.The Art of Memorialising brings you the latest news on digital immortality, digital legacy, digital life curation and all things #Deathtech.Thanks for being here.What Will You Find In This Issue?* The 10 Best Ways To Die.* Fed up with playing Monopoly? Try ‘The Death Convo Game’ instead! * Do You Fancy Living Eternally In The Metaverse On Your Own Planet?* Start up spotlights on Webacy and Chronicle.Photo by Ross Findon on UnsplashIs Direct Cremation Disrupting The Legacy of Traditional Funerals in the UK Forever?Transformational change is coming to the funeral industry in the UK, and fast. Will other countries follow funeral trends disrupting the UK marketplace? Are they already? Will this pace of change increase as families choose personalisation over tradition? How could this impact you as a traditional funeral director or funeral home? Let’s dig a big deeper and see.Funerals have changed little in centuries. The traditional format of black frock coats, black hearse, and funeral services matching the same format and even the same words (insert name here) from the Book of Common Prayer has seemed the only option. But a secularised society saw the move away from churches and burials, to crematoriums and cremations. Yet for a time, the traditional funeral service stayed, but not so these days. The times have changed forever. How, you might ask?Back in 2015, Bryan Powell, a Funeral Director, and his wife Catherine, decided the funeral market was looking for something new, something that could suit the demand for personalisation and choice. Yes, price too was a factor. The increase in the cost of funerals in an unregulated industry was an issue for many families. So together they launched Pure Cremation with a plan to disrupt the industry. They certainly succeed. Synonymous with the word ‘vacuum’ is Hoover. We use the one for the other so much it’s become part of the vocabulary of life. In the UK today, it is the same with Pure Cremation and direct cremation. Let me explain. Direct cremation is, in the most part, an unattended cremation. This leaves the family of the loved one with perhaps the option to arrange a memorial service at a favourite woods, a beach, even the golf club where they spent so many happy hours.Families in the UK are contacting funeral directors asking, ‘Do you do Pure Cremations?’ Mainly because of the multi-million advertising budgets Pure Cremation successfully spends in daytime TV and magazine advertising. One national Independent Funeral Directors Association suggests many consumers do not think Independent Funeral Directors even conduct direct/unattended cremations, and 77% of customers don’t contact them to even ask! Going to online suppliers instead.That’s worrying for lots of traditional funeral directors who may see future business disappearing online.Around 1 in 5 funerals, choose direct cremation. Partly because of the pandemic, 2021 saw a dramatic increase in the choice of a direct cremation. ‘And among those who organised a funeral in the last 18 months (during the pandemic), 24% described the funeral as a direct cremation.’ (From Cost of dying Report 2022 - Sun Life)They predicted the market for direct cremation to become a growing trend of UK's funeral choice. The ripples of that change will have significant impact for the industry changing it forever.Of course, there will always be the demand for a traditional funeral. They can be a beautiful way to remember and celebrate the life of a loved one. But change, and that change digital, and online, is coming fast. This opens tremendous opportunities for those in the end-of-life marketplace who can adapt and change. Hold on… change is coming - fast! But how does your end-of-life business need to respond?Startup SpotlightsWebacy - helps you protect your crypto assets and social media accounts.It’s a similar story and a familiar journey for many entrepreneurs facing personal loss. Maika Isogawa, founder and CEO of Webacy, looked for a better solution to the challenges he experienced when a member of his family passed away. Facing the complexity of digital legacy planning with multiple social media accounts and crypto assets, Webacy simplifies the process. What does Webacy offer?* Deletion of your social media accounts on death. (If that is your choice.)* Memorialising your accounts, even posting time sequenced content online after your death.* Transferring crypto assets to those nominated. * Creating a ‘Shoebox’ - a place to store your memories (photos and videos) and thoughts for your generations who follow. * DeathNotify™ - the simplest and most straightforward way to notify a death.Chronicle - Digital Cemetery Management...
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