• Is This The Metaverse?

  • By: Digiday
  • Podcast

Is This The Metaverse? By cover art

Is This The Metaverse?

By: Digiday
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  • Summary

  • “Is This The Metaverse?” is a podcast for anyone who has ever asked, “What exactly IS the metaverse?” Alexander Lee is a Digiday reporter who has been covering gaming, esports and the metaverse for over two years. Sara Patterson is an audio producer for Digiday, and she is confused about all of it. Join the two of them as they talk to both the people building metaverse platforms and the people hanging out inside of them, as they answer the question, “Is this the metaverse?”
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Episodes
  • Digiday Media Presents: The Return Season Three

    Digiday Media Presents: The Return Season Three
    Apr 21 2024
    Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. This time, we’re hearing from the population of workers that some argue is the backbone of a successfully-run organization: middle management. They are the ones who are navigating those RTO mandates, welcoming a new generation of workers that have a different approach than those who came before them, the rise of artificial intelligence – the list goes on. In season three of The Return, we speak to middle managers themselves to hear beyond their everyday stresses of the job, but what they need to guarantee everyone they manage has what they need to be the best at what they do. C-suite, listen up because they need your help too. We dive into how middle management stress is a decades-long issue (there are New York Times headlines dating back to 1971), how the wrong people are being chosen to be managers which is leading to the rise of “accidental managers,” what it’s like to have hard conversations and having to be a therapist at times, where people are finding support as a middle manager, and how AI is impacting the job of a middle manager. With a Q+A format, you will hear in-depth conversations with folks including Colette Stallbaumer, Microsoft’s general manager of Microsoft 365 and Future of Work Marketing, Rob Pierre, former CEO of advertising services platform Jellyfish, and Emily Field, partner at McKinsey & Company who co-authored “Power to the Middle: Why Managers Hold the Keys to the Future of Work,” to name a few. Season three of The Return is hosted by Cloey Callahan, senior reporter at Digiday Media’s WorkLife, and produced by Digiday Media’s audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Tuesday, April 23.
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    3 mins
  • Is This Working In The Metaverse?

    Is This Working In The Metaverse?
    Oct 17 2023
    Where there is play, there is usually work, too. The metaverse is no exception. Meta’s first virtual reality tool under its Horizon metaverse brand was Horizon Workrooms, a tool that allows VR headset users to virtually sit alongside each other inside a metaversal office, taking meetings as if face-to-face. Given the sheer amount of work already taking place inside the metaverse, it’s no surprise that Meta decided to use coworking as its springboard into the virtual world. Last week’s episode of Is This The Metaverse broke down how marketers are already spending millions of dollars developing branded experiences — essentially immersive ads — inside metaverse platforms such as Roblox and Fortnite. These ads don’t simply appear out of thin air; just like any other creative aspect of the advertising business, somebody needs to build them. In the sixth episode of Is This The Metaverse? hosts Alexander Lee and Sara Patterson explore the future of work in the metaverse. They meet with the builders of virtual offices and the creators of VR training exercises — and learn how some people are already making millions of dollars designing and selling items inside Roblox. The metaverse is an entire virtual society, and that society includes plenty of labor.
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    30 mins
  • Is This Advertising In The Metaverse?

    Is This Advertising In The Metaverse?
    Oct 10 2023
    The metaverse is built to sell ads. It's not a secret. In recent years, executives at companies like Meta and Roblox have thrown millions of dollars into their goal of building an immersive virtual world. Eventually, they must figure out a return on that investment — and, like any new media channel, advertising looks to be the most promising way to do that. It all started with video games. For years now, games like FIFA and NBA 2K have seamlessly integrated brands into their in-game environments in a way that doesn't even register as advertising to most players. More recently, platforms like Horizon and Roblox have taken virtual ads a step further, building out custom-branded digital stores and even programmatic ads in metaverse environments. In the fifth episode of Is This The Metaverse?, hosts Alexander Lee and Sara Patterson discuss the inevitability of advertising in the metaverse, speaking to some of the advertising and tech executives behind the effort to convert users' virtual eyeballs into tangible revenue. Metaverse builders are trying to build a new virtual world — and, like every aspect of the physical world, brands are jockeying to be part of it.
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    30 mins
Social Sciences Science Fiction
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