Episodes

  • E100 Lia Haberman: YouTube, Netflix & How To Crack The Creator Code
    Sep 27 2024

    Lia Haberman is one of the most trusted and prominent voices in the creator economy.


    Her career spans roles in entertainment, fitness and tech at brands including E!, Yahoo and Livestrong. She was CMO at Fit Body App, has provided social media and creator insights for clients such as Google, AT&T and Robert Half and has led live creator community sessions for Macy’s Style Crew, Riot Games Game Changers and Colin & Samir’s Creator Startup.


    She is currently an instructor on influencer marketing and social media at UCLA Extension and writes a weekly marketing newsletter called ICYMI (In Case You Missed It) that goes out to over 30K creators and marketers.

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    44 mins
  • E99 Jerry Won: The simple reason to never fear public speaking
    Sep 23 2024

    Jerry Won is a renowned keynote speaker and creative entrepreneur who speaks on Storytelling, Personal Branding, and Asian American Leadership. He is the Founder & CEO of Just Like Media, an innovative storytelling company home to the award winning Dear Asian Americans Podcast, whose guests include Vice President Kamala Harris, and the Asian Creator Awards, celebrating the leading creators and creator economy leaders in the Asian American community.

    He is also Founder of World Class Speakers, a speaker training and coaching platform to lift up marginalized voices on stages all over the world. His speaking clients include JPMorgan, Harvard Business School, Dartmouth Tuck, Google, Pepsi, Meta, and more.


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    42 mins
  • E98 Dr. Noelle Seybert: How to prepare for the unexpected
    Sep 17 2024

    Dr. Noelle Seybert is a higher education marketing career professional. With a career spanning more than 15 years and including three different institutions ranging from religiously affiliated private to R1 public, she enjoys the rewards and challenges that comes with the ever changing landscape of social media marketing.

    In her current role at the University of Colorado Boulder, Colorado's flagship institution, she is charged with managing the strategy and engagement on the main @CUBoulder social media channels. She is happiest in a spreadsheet and brainstorming new ways to communicate with various audiences.

    Noelle earned her doctorate in business with an emphasis in quantitative marketing from George Fox University.


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    44 mins
  • E97 Jamie Gutfreund: What creators are really telling brands
    Sep 11 2024

    Jamie Gutfreund is a globally recognized leader and marketing professional with a proven track record of helping brands anticipate cultural and technological shifts and act on them—not just talk about them. Jamie has held CMO and senior roles at Hasbro, Creative Artists Agency, Microsoft, Expedia, and WPP.

    Today, Jamie is the founder of ⁠Creator Vision⁠, a consultancy that helps brands maximize their investments in the creator economy.

    As Chief Growth Officer at Whalar, Jamie played a pivotal role in elevating the agency to industry prominence, earning recognition as AdWeek’s Creator Agency of the Year, one of Fast Company’s Most Innovative Companies, and a leading creator agency on AdAge’s A-List. Jamie has been named one of Forbes’ Most Entrepreneurial CMOs, Campaign’s 40 over 40, and one of Elle Magazine’s “Women to Watch.”

    Jamie is a dynamic public speaker, appearing at events ranging from Cannes Lions, Google’s Think Retail, and CES . She is also a frequent contributor to Forbes, The Wall Street Journal, The New York Times, and Fast Company.



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    42 mins
  • E96 Super League: The next generation of creators are builders
    Sep 6 2024

    Matt Edelman is the President and Chief Commercial Officer of Super League, a leader in redefining the gaming industry as a media channel.

    In his role, Matt has driven 20x revenue growth over four years, spearheaded multiple M&A transactions, overseen international expansion, and supported the company’s IPO while building an dedicated team of high-performing, talented individuals.

    Prior to Super League Matt formed and led Endeavor’s digital and social media operation and helped establish Marvel Comics' entertainment studio and launch Marvel.com.


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    40 mins
  • E95 Jasmine Enberg: The biggest trends impacting the creator economy
    Sep 4 2024

    Jasmine Enberg is a VP and Principal Analyst at EMARKETER. She leads coverage of social media and the creator economy, focusing on the intersection of consumers, creators, advertising and commerce. She is a sought-after voice on topics from TikTok to X, and is frequently cited in major media publications from The Wall Street Journal to The New York Times. Jasmine is a regular guest on Bloomberg TV, and an on-air expert on the BBC, CBS, NBC, and more.



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    49 mins
  • E94 Reza Izad: How creators can make better brand deals
    Aug 28 2024

    Reza Izad is the Co-CEO and Co-founder at Underscore Talent, a leading next-generation management firm that is known for its successful and diverse creative talent. The company represents a diverse list of top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, culinary and podcast content creators.

    He was also the co-founder and CEO of Studio71, a multi-platform media company that combines “digital-first” creators and brands. The company is the #1 YouTube partner in minutes watched.

    Prior, Izad led the music department at The Collective Management Group and United Talent Agency working with artists such as Linkin Park, Kanye West, Eminem, Justin Timberlake and Prince.


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    43 mins
  • E93 Bobbie: the secret weapon behind the 2024 Small Brand of The Year
    Aug 22 2024

    Kim Chappell is the Chief Brand Officer of Bobbie and a mom of three kids under seven– she likes to say her fourth baby is Bobbie! She joined the company in the CEO's San Francisco basement in 2020 and launched and built the brand into the fastest growing infant formula company in the US since the 1980’s. Bobbie serves hundreds of thousands of parents across the US with an organic, FDA-regulated infant formula and a stigma-shaking, culture changing mission to support all feeding journeys.

    The Bobbie Brand has been recognized with two Webby’s, two Anthem Awards, 2x Fast Company Brands that Matter, Fast Company's World’s Most Innovative Company, and multiple Shorty Awards including Small Brand of the Year. She’s a proud UGA alum and lives in Austin, Texas.

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    38 mins