The next step in the cycle after measuring is monitoring. This is about paying attention to what you’re measuring so you can actually manage it. What good is measuring if you’re not going to pay attention to it? 

When we monitor, what are we comparing those numbers to? What can we do with that data? You can compare it against benchmarks, targets, trends, a budget, a forecast, industry standards, etc. When you make those comparisons, you’ll really see the numbers tell you a story. You can see if the numbers are good or bad, and you can start drawing some important conclusions.You can see where there might be issues to pay attention to. 

Bottom line: what gets measured gets managed, and it gets managed through the monitoring process. Monitoring leads to us paying attention on a regular basis to our data, so we can start to see the story behind the numbers.

Listen to TurboCharge Your Business on the International Business Growth Network or wherever you get podcasts and gain access to even more great resources at https://turboexecs.com/turbocharge. 

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