We are resharing a favorite episode, number 26, featuring Jack Clemons and Keith Finch. As we listen, we remember our dear friend Jack and the laughter and stories he brought to our lives. For over ten years, Jack was a constant presence in our corner of the industry. With his sense of humor, supportive nature, and knack for both wise and questionable advice, he made an indelible impact on us all. Join us in treasuring Jack's memory as we revisit this special conversation. He will be deeply missed but never forgotten.

In this special SHOT Show 2023 episode of the Big Tex Ordnance Podcast, hosts Ian and Ike sit down with Jack Clemons and Keith Finch from GAT Marketing. Jack and Keith share their unique perspectives on the evolution of the firearms industry, from the early days of online gun writing to the current landscape of social media marketing.

The conversation takes a humorous turn as Jack recounts a wild encounter with a man in underwear, an MMA fighter, and a hooker at 5:30 AM during SHOT Show. The group also discusses the challenges of navigating the ever-changing world of social media marketing, particularly in the face of increasingly hostile algorithms and the importance of building genuine connections with customers.

Jack and Keith provide insights into their work at GAT Marketing, which includes managing social media accounts, crisis management, and helping clients navigate the complexities of online advertising. They also touch on the unique challenges and opportunities presented by the rise of "Gun Culture 3.0" and the growing influence of younger, more informed consumers.

Throughout the episode, the group shares laughs and stories from their experiences in the industry, making for an entertaining and informative listen. Tune in for a behind-the-scenes look at the world of firearms marketing and the colorful characters that make SHOT Show an unforgettable experience.

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