On this episode of Cars and Kicks, hosts Jacques, Nick, and Erik delve into the future of sneakers, focusing on ANTA's partnership with Kyrie Irving and the challenges the brand faces in the U.S. market. They discuss the quality of ANTA's products, the cultural perceptions surrounding Chinese goods, and the strategies needed for successful brand positioning. The conversation also touches on the upcoming Luftgekühlt Porsche event, highlighting the intersection of automotive culture and sneaker trends.

Chapters

00:00 Introduction to Cars and Kicks Podcast

03:51 Exploring ANTA and Kyrie's Journey

09:49 ANTA's Market Position and Challenges

16:04 Cultural Perceptions and Brand Identity

22:02 The Future of ANTA in the U.S. Market

27:58 Luftgekühlt Event and Closing Thoughts

All of the links you need: https://www.carsxkicks.com

The Cars and Kicks Show is hosted by:

Jacques Slade is a multifaceted creator that explores the world of footwear and sports through the lens of culture. Through sneakers and golf, Jacques has cultivated an industry leading voice in the industry that can be seen online and on television. Or he is just an idiot. The jury is still out on that.

Erik Valdez is a husband, father, actor, producer, and creator, whose passion and knowledge for cars is unmatched. You might have seen him on shows like General Hospital, Graceland, or Superman & Lois. He’s driven in the Continental Tire SportsCar Challenge, the Baja 1000, and the number of cars he’s owned would rival the how collections of many sneakerheads.

Nick Engvall is a consultant and creator who helps brands make more authentic connections with their customers. His obsession with cars and sneakers both toe the line of unhealthiness that is best described as, overly passionate. If he’s not recording podcasts, he’s probably at the burrito shop or chasing down ocean sunsets.