Podcasting pioneer and Podnews editor James Cridland joins Tony Doe on "Into the Podverse" to dissect the evolution of podcasting and peer into its future. With the candour and insight only an industry insider can provide, James talks about the changes he's witnessed since penning his first RSS feed in 2005, the democratization of the medium, and the thrill of publishing alongside giants like Joe Rogan and Trevor Noah from a home office.

James addresses the global podcasting landscape, noting the surge in international markets and pondering the role of video in the medium's progression. He reflects on the once-tense relationship between radio and podcasting, now harmonized into a mutual learning experience, and emphasizes the importance of time spent listening as a key metric for the industry's financial health.

Listeners will be treated to James's take on regional podcasting quirks, from Mexico's Spotify dominance to the unique app ecosystems of Korea and India. He challenges common misconceptions about podcast production and distribution, stressing the meticulous effort behind seemingly effortless audio content.

The conversation also explores the power of collaboration, citing cross-border projects like "Death in Ice Valley" as exemplars of creative synergy. James critiques the typical podcast conference agenda and shares his scepticism about hybrid radio's impact on overall audio consumption while stressing the potential for podcast growth in automotive environments.

Wrapping up the episode, James offers invaluable advice for aspiring podcasters: embrace multi-skilling and automate the mundane to unleash creative potential. His parting wisdom is a testament to the dynamic, ever-evolving world of podcasting that he navigates with expertise.

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