What is omnichannel marketing? Today, Chelsea and Kellie of Prodio are joined by Jamie Miller of Stackd Media, a specialist in the area.

Omnichannel marketing is a way to create multiple touch points for your current and future customers - via digital, social media, in-app, tv, radio, and even print.   While the "spray and pray" days of mass snail mail campaigns are gone, Jamie explains how data and technology can lead businesses to a much more focused (and successful) print campaign.

Using technology, Jamie and his team can paint a picture of your current and potential audience - using IP addresses and devices to learn about them and their habits, families, etc.  And in a world where data and privacy are under increasing scrutiny, we also cover the importance of only targeting folks who have opted in to marketing messages.

This technology isn't just for the big companies any more.  Small and medium sized business owners can harness this to create better, more targeted content for their audiences.  While Google and Facebook can be part of an omnichannel strategy, there's so much more you can do.

Want to learn more?

Email Jamie: Jamie@stackd.media

Find Stackd on LinkedIn at: https://www.linkedin.com/company/stackd-media/

Or drop Chelsea and Kellie an email: hello@prodioco.com