We're thrilled to welcome Crystal Vilkaitis, the powerhouse behind Crystal Media. Crystal is a globally acclaimed social media expert and dynamic speaker, dedicated to empowering small businesses to thrive online. Since founding Crystal Media in 2012, she's been on a mission to help Main Street businesses shine, increasing their traffic, sales, and profits through strategic social media use. Crystal's influence has taken her around the globe, sharing stages with legends like Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, and Brendon Burchard. She also hosts the insightful "Rooted in Retail" podcast.

🗣️ Conversation Highlights:

• Learning Addiction: Crystal shares her love for continuous learning and how it fuels her success. From podcasts and audiobooks during workouts and travels to nighttime reading of physical books, she dives deep into knowledge.
• Balancing Learning with Action: Crystal emphasizes the importance of not just consuming content but applying it effectively, sharing strategies for integrating learning into daily business practices.
• In-Person Magic: The energy of in-person events and conferences is irreplaceable for Crystal. She discusses the benefits of stepping out of one's environment to spark innovation and inspiration.
• Caution Against Overconsumption: A pivotal point in Crystal's journey was realizing the need to filter and limit intake of information to avoid burnout and maintain her own voice in her business.

🔗 Tune In: This episode is packed with actionable insights on mastering the art of continuous learning and leveraging it for business growth. Welcome to a conversation that promises to enlighten and inspire!

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Unlock the secrets to leading with authenticity, courage, and joy with Sarah Mueller, a Harvard-trained expert in emotional intelligence (EQ) and success coaching. Sarah guides us through the four pillars of EQ: self-awareness, self-management, others' awareness, and relationship management, showing how mastering these can transform personal and professional effectiveness.

Learn how emotional intelligence can enhance communication and decision-making. Sarah highlights the importance of emotional balance through sleep, nutrition, exercise, and mindfulness. Discover strategies for understanding team motivations, fostering a valued and heard environment, and navigating change and conflicts smoothly.

Explore how these skills improve team cohesion and productivity, and the exceptional training programs offered by JoyDiscovered. Don't miss this enriching episode to lead more effectively and joyfully.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Unlock the secrets to safeguarding your business with insights from our esteemed guest, EB Yarnell. With a rich background in law, entrepreneurship, and community service, EB reveals common legal mistakes small business owners make and shares actionable tips. Discover the importance of proper operating documents, clear agreements with partners, and the pros and cons of different business entities.

EB delves into essential legal documents like NDAs and non-compete agreements, stressing the significance of data protection compliance. Learn how to protect your trade secrets and client relationships while adhering to regulations like HIPAA and COPA. She emphasizes the value of early investment in professional legal and accounting advice to avoid costly mistakes and ensure long-term success. This conversation offers invaluable knowledge to help you navigate the legal landscape and set your business on the path to success.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

This week Jennifer welcomes both Katie Desiderio and Michael Frino, authors of "The Beekeeper: Pollinating your Organization for Transformative Growth," a Wall Street Journal bestseller. They discuss the importance of having various partners in business, emphasizing the need for accountability, growth, and learning partners. Katie and Michael stress that business owners should seek out partners who offer different perspectives and skills to foster growth and overcome challenges. They also touch on overcoming imposter syndrome, the significance of confident humility, and the idea of partnering with oneself to achieve better self-awareness and success.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Have you wondered how networking can transform your small business? Meet Michelle Borders, co-founder of Naples Network Services, as she reveals the secrets to successful business networking. She shares her experience and practical advice on forging meaningful connections, whether you’re new to the business scene or a seasoned entrepreneur.

Michelle emphasizes the impact of timely follow-ups, leveraging LinkedIn for partnerships, and how small gestures like handwritten thank-you notes can create lasting impressions. Learn why human connection should come before monetary gains as Michelle discusses navigating an unfamiliar industry with the support of her networking skills.

Hear about the importance of referrals for building credibility and the power of making others feel special. This episode is packed with actionable tips, from modern tools for managing business cards to strategies for maintaining long-term relationships. Don’t miss this chance to gain insights that could take your business to the next level.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Join Joe Nugent, aka Joe the Home Pro, as he shares his journey from side hustle to national sensation. Discover how he seized unexpected opportunities during the pandemic and leveraged late-night TV inspiration to expand his home inspection empire coast-to-coast. Joe's insights on testing business models, succession planning, and fostering human connections will equip and inspire you for your own ventures. Learn about genuine leadership, social media transparency, and the power of dad jokes in building a thriving online community. Get ready to laugh, learn, and leap into your next business adventure with Joe the Home Pro.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Navigate the treacherous waters of small business finance with our latest podcast episode featuring the savvy Jennifer Cail from Medrano and Cail Bookkeeping. Together, we dissect the critical errors that can capsize even the sturdiest of entrepreneurial ships—from the deceptive simplicity of mingling personal and business expenses to the subtle nuances of what really counts as a business deduction. Picture this: you're styling your hair for a professional event, but is that a tax write-off? Cail brings her expertise to bear on this conundrum, sharing tales from the trenches about the importance of regular bank reconciliations to snag fraudulent charges before they wreak havoc on your financial stability.

This episode isn't just a cautionary tale; it's a treasure map to fiscal responsibility and growth. We discuss how leveraging free accounting software and tapping into local resources like SCORE can keep your ledger in the black and your credit score shining. And for those needing more tailored support, Jennifer provides a lifeline—Medrano and Kale Bookkeeping, ready to answer your distress calls. It's all about laying the keel of sound financial practices, so your business doesn't just stay afloat—it sails triumphantly through the choppy seas of commerce.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Unlock the secrets to establishing your expertise and boosting your brand with the guidance of April O'Leary, founder of O'Leary Publishing. As we chat with this seasoned author and entrepreneur, you'll discover how penning a book can catapult your professional credibility to new heights and delve into the expansive potential a book holds as a cornerstone for personal branding and as a beacon for recognition in your field. April spills the beans on how authorship isn't just for the literary elite—anyone with unique insights can make their mark. She shares success stories of authors who have transformed their businesses and careers by sharing their knowledge through the written word.

If the thought of publishing has ever piqued your interest, this episode could be the catalyst you've been waiting for—complete with actionable steps to connect with April and embark on your author adventure.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!