• Jimmy Lynn: The Decisions That Drive Digital Transformation

  • Jan 28 2021
  • Duración: 47 m
  • Podcast

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Jimmy Lynn: The Decisions That Drive Digital Transformation

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  • Jimmy Lynn: The Decisions That Drive Digital Transformation Today’s guest is a leader in social and sports digital marketing and a highly engaged philanthropist. A visionary whose decisions have continuously placed him at the front of the line of digital transformation in the sports entertainment and commerce industry. We address: How can I discover my vision-mission in life that can make me more decisive? What can I do to adapt to and thrive in unfamiliar work environments? How can I make every role in my career contribute to my brand as a professional? Paul welcomes Jimmy Lynn, Co-Founder and Vice President at Kiswe Mobile, whose cloud-based platforms transform live videos into interactive, personal and social experiences. Jimmy spent over 14 years at AOL where one of his positions was leading AOL Sports' partnerships and strategic developments. He forged relationships with the NFL, MLB, NBA, and others at a time when these properties were just discovering the power of digital engagement.   3 MAJOR POINTS DISCUSSED Always keep your eyes on the big picture that is your brand. Jimmy encourages us to ask ourselves: “What’s the long-term marketing plan you’re building for yourself?” He says that everyone should pick a lane—a passion—and stick to it, saying “no” to everything else. If you know what you want, not only will you be happier in the long run, but you’ll also have an easier time making decisions—precisely because you know what you want. Have a personal advisory council. The people you choose as your closest friends should always be playing devil’s advocate on your behalf. Your friends should be there to support you; but they should also be there to question and challenge your thinking. Having people who you consider mentors is also a great way to stay accountable and make sure that the advice you’re getting is truly objective, so that you can ultimately make more informed decisions. Getting out of your comfort zone may lead you to opportunities you never expected. Jimmy was challenged working full-time at a radio station, and that experience paved the way for an opportunity to do marketing for a TV network only six months later. Both jobs were out of his comfort zone, but they stretched him and primed him for growth for future career prospects. Starting his own business was itself a totally new experience, but perhaps he never would have been ready for that challenge if he didn’t experience growth from the early days of his career.   OUTLINE OF THIS EPISODE Jimmy’s decision-making framework [03:12]How Jimmy realized that sports marketing is his calling [04:53]Joining AOL [08:59]Jimmy’s involvement in M&A of AOL and TimeWarner [15:18]Why Jimmy left AOL to start his own business [20:10]What Jimmy looks for in a mentor [23:32]The decisions that went into creating Kiswe [26:29]Where Jimmy developed his passion for philanthropy [33:20]Serving as a senior advisor/adjunct faculty at Georgetown University [38:11]Decisions that Jimmy regrets, and his parting thoughts on making decisions [42:00]   ABOUT OUR GUEST Jimmy Lynn, a veteran of more than 30 years in the Sports and Entertainment sectors, is one of the pioneers of the Digital Sports space and is regarded as one of the leading relationship brokers and connectors in the sports industry. He is a co-founder and Vice-President of Kiswe Mobile, an interactive mobile video start-up focused on bringing a rich viewing experience for live media content such as sports and entertainment events to mobile devices. Previously, Lynn was the managing partner of JLynn Associates, a global strategic advisory firm focused on sports-related digital media, marketing, and retail for a diverse set of clients including teams, athletes, leagues and associations, media outlets, and other businesses. Prior to founding JLynn Associates in 2009, Lynn served as Vice-President, Strategic Development and Partnerships at AOL, where he and his team were responsible for the strategic development and account management of AOL Sports’ strategic partnerships and organizations including the NFL, NBA, NASCAR, MLB, WNBA, NHL, PGA Tour, ABC Sports, CBS Sports, HBO Sports, Sports Illustrated, Turner Sports, NFL Players Association, WWF, The Sporting News, STATS, SportsTicker, etc. During his 14-year career at AOL, he was instrumental in developing AOL Sports into one of the leading global sports destination internet sites. Lynn also served as a Vice-President, Diversity Partnerships and Strategic Relationships for AOL's Office of Diversity and Inclusion. In this role, he managed AOL's employee affinity networks and partnerships with community service organizations. Lynn also was a member of the Time Warner Sports Forum, which included executives from Sports Illustrated, HBO Sports, Turner Sports, AOL Sports, Time Warner Cable, Time 4 Media, and Warner Brothers Licensing. The group focused on cross-company sports initiatives for Time Warner. Previously, ...
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