• Joe Zappa: Founder of Sharp Pen Media

  • May 13 2024
  • Length: 41 mins
  • Podcast

Joe Zappa: Founder of Sharp Pen Media

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  • Summary

  • Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.

    In this episode, we discuss:

    00:04:41 - Transitioning from Freelancer to Entrepreneur

    00:09:25 - The Complexities of Scaling a Service Business

    00:11:57 - Building Relationships with Clients

    00:16:59 - Building Credibility in B2B Tech

    00:19:31 - Importance of Brand Marketing in High Consideration SaaS

    00:24:59 - The Future of Freelance Writing

    00:27:39 - Pricing Strategies

    00:33:02 - The Impact of Having a Following for B2B marketing

    00:35:32 - Hiring a Project Manager

    Connect with Joe:

    * LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/

    Check out Sharp Pen Media

    * Website: https://www.sharppenmedia.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
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