In this episode of the Startup Show, we interview Sylvia Kang, CEO of Mira, a company focused on hormone testing for women's health. They discuss the innovative home testing device developed by Mira, which allows women to monitor their hormonal health through urine samples. Sylvia shares insights from the extensive data collected, highlighting the variability in hormonal cycles and the impact of lifestyle factors. The conversation also covers the challenges of building a startup in the health tech space and the importance of consumer education in understanding hormonal health.

Zach Supalla, founder and CEO of Particle, discusses the journey of building a hardware platform for IoT products. He shares how Particle started with development kits for prototyping and eventually transitioned to selling their platform to companies launching IoT products at scale.

Zach highlights the challenges of the consumer IoT market and the shift towards industrial applications. He emphasizes the importance of listening to customers and adapting the business based on their needs. Zach also discusses the mindset of a founder and the balance between optimism and rational pessimism.

Smartphones hold vast amounts of personal and financial data, so the threat of theft can have devastating consequences. James O’Sullivan, founder and CEO of Nuke from Orbit, experienced this firsthand and turned his misfortune into an innovative solution aimed at protecting users from the fallout of stolen devices.

On this episode of Grit Daily’s Startup Show, host John Biggs sat down with O’Sullivan and discussed the night his phone was stolen in Dublin, which sparked the idea for his startup. The theft quickly escalated from an inconvenience to a costly affair as thieves used his Apple Pay wallet to drain tens of thousands of pounds.