When was the last time you read newspaper?
According to a 2022 survey conducted by the media insights projects, 44% of Gen Z report never received news and information from traditional sources compared with 45% of younger millennials and 31% of older millennials.
Kelsey Russell is looking to change that.
Kelsey Russell is a content creator and full time graduate student at Teachers College, Columbia University. Through her platform, Russell breaks down articles from national and local newspapers and magazines to help her viewers discern information in a more palatable way.
Kelsey believes education should be entertaining and entertainment should be educational. This mantra comes to life on her TikTok page of almost 100K followers where she dynamically reads different forms of print media to her audience. By promoting an approach to new information from a state of curiosity and nostalgia, she hopes to make generations fall back in love with learning.
In this interview, we discuss:
- Growing up in an entrepreneurial family
-Her rise on Tiktok
-How she is teaching media literacy to multi-generations
-How she's helping to financial contribute to print media outlets
-How her career in content creation is paving a new path for how she sees herself as an entrepreneur.
Episode Resources:
Kelsey Russell Tiktok: https://www.tiktok.com/@kelscruss
Kelsey Russell Instagram: https://www.instagram.com/kelscruss/
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Edited: @chrisj.kraemer