Know Your Worth

By: Sydney Conway and Kristen Fedeli
  • Summary

  • Financial success as an entrepreneur isn’t about a $20k month or a million-dollar year — it’s about what your revenue can do for your life. Working two days a week, buying your dream home, retiring your partner, starting a second business, or caring for your parents — those are Sexy Money Goals. On this show, Sydney Conway, Money Maven and Kristen, her dime-piece bestie and team member teach you how to think about your differently so it can work to achieve your Sexy Money Goals, not just hit a number. From understanding how to increase cash flow to financial projections and tax strategy, you’ll gain the insight you need to really understand how every business and personal goal you set is achievable with a plan and understanding the right numbers. You’ll also hear from other entrepreneurs like you who have achieved their Sexy Money Goals and the steps they took to make that possible, so you can feel empowered to go after what matters most to you. Sydney Conway, is an accountant and financial consultant of Know Your Worth Pgh where she’s supported more than 100 businesses to manage their finances and feel confident and empowered to grow their businesses and their money goals. Kristen is a busy mom of twins who is an assistant to multiple business owners and sees and manages all the behind-the-scenes details that allow the businesses to run smoothly. You can learn more and book a call at knowyourworthpgh.com.
    Copyright 2024 Sydney Conway and Kristen Fedeli
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Episodes
  • 33: How to Avoid Investing in an Offer That Doesn’t Deliver Hannah from Waterloo Street
    Aug 13 2024

    Have you ever invested in an offer that sounded amazing, only to realize it wasn't what you expected?

    In this episode of the Know Your Worth Podcast, Hannah Samlall, co-founder of Waterloo Street, shares the worst investment she made, and what she learned from it to avoid making that mistake again.


    Sydney, Kristen, and Hannah chat through the type of research you should do before investing in a coach or service provider, the most important thing to validate before you sign up, and how you can use the power of delay to buy smarter.


    Plus, Hannah shares her experience growing a business with repeat customers and the money mindset that’s supported her as a business owner.


    14:07 — The surprising way you can relate researching clothing purchases and business investments

    25:31 — How Hannah has created a “ladder” that creates repeat clients

    26:20 — Hannah's "sexy money goal" and the mindset shift that comes with leveling up your lifestyle

    28:55 — Hannah’s favorite money mindset belief


    CONNECT WITH HANNAH

    Hannah Samlall, co-founder of Waterloo Street in Pittsburgh, is a digital marketer turned website designer with a passion for supporting women-owned businesses through the Biz Collective. With expertise in public speaking, social media, and copywriting, Hannah excels in creating visually stunning and functional websites. Outside of work, she enjoys exploring local breweries, watching Gilmore Girls with her cats, and sharing her foodie adventures on Instagram. A Virginia Tech alum, she thrives on connecting with others and is always eager to meet new people and share her diverse interests.


    https://www.linkedin.com/in/hannahsamlall/

    https://www.instagram.com/hannahsamlall/


    📈 UNDERSTANDING YOUR PROFIT AND LOSS GUIDE

    Get the Profit and Loss Guide


    ❓TAX PLANNING QUESTIONS TO ASK YOUR ACCOUNTANT

    Get the Tax Planning Questions Guide


    🛍 75+ TAX WRITE OFFS

    Get the Tax Write Offs


    ✅ BOOKKEEPING CHECKLIST

    Get the Book Keeping Checklist


    💵 BOOKKEEPING AND FINANCIAL ANALYSIS SERVICES FOR BUSINESS OWNERS

    Apply for Bookkeeping or Financial Analysis Services


    👋 CONNECT WITH SYDNEY & KRISTEN

    Website: https://knowyourworthpgh.com/

    Instagram: https://www.instagram.com/knowyourworth_pgh/

    YouTube: https://www.youtube.com/channel/UC3wzOVSDSC-xsmLg8JJ8MJg/

    Show more Show less
    31 mins
  • 32: Saving for Big Money Goals Without Sacrificing What She Cared About Most with Alysa Gumto
    Aug 6 2024

    When Alysa Gumto was a child, her dad was diagnosed with MS and told he could no longer work.

    Her family went from two incomes to one.

    While this might have created a mentality of lack for many people, this moment actually helped Alysa realize that she wanted to make her own money and needed to manage it well.

    In this episode, she shares how from just 12 years old, she started making her own money, saving it effectively, and how the choices and skills she learned during those years allowed her to graduate college debt-free, buy her cars with cash to avoid heavy interest rates, and buying on a house by herself by the age of 27.

    She shares how she prioritizes her financial goals and why she doesn’t consider the choices she makes around her money to be sacrifices.

    Tune in to hear:

    02:25 — A devastating moment during childhood that defined Alysa’s relationship with money

    12:43 — How what we witness in childhood about money vs. what we’re taught can differ

    15:10 — Why you’re not “sacrificing” when you’re making choices that align with your specific goals

    22:08 — 2 things that have allowed Alysa to save for big money goals

    CONNECT WITH ALYSA GUMTO

    Alysa Gumto has 5+ years of experience as a Social Media Manager. She’s also a speaker and podcaster. She loves a good strategy to impact the bottom line.


    https://copyfol.io/v/alysagumto

    https://www.linkedin.com/in/alysagumto/

    https://www.instagram.com/tellingitlikeitiswithalysa/


    📈 UNDERSTANDING YOUR PROFIT AND LOSS GUIDE

    Get the Profit and Loss Guide


    ❓TAX PLANNING QUESTIONS TO ASK YOUR ACCOUNTANT

    Get the Tax Planning Questions Guide


    🛍 75+ TAX WRITE OFFS

    Get the Tax Write Offs


    ✅ BOOKKEEPING CHECKLIST

    Get the Book Keeping Checklist


    💵 BOOKKEEPING AND FINANCIAL ANALYSIS SERVICES FOR BUSINESS OWNERS

    Apply for Bookkeeping or Financial Analysis Services


    👋 CONNECT WITH SYDNEY & KRISTEN

    Website: https://knowyourworthpgh.com/

    Instagram: https://www.instagram.com/knowyourworth_pgh/

    YouTube: https://www.youtube.com/channel/UC3wzOVSDSC-xsmLg8JJ8MJg/

    Show more Show less
    30 mins
  • 31: The Psychology of Impulse and Emotional Buying Plus Strategies to Manage it
    May 14 2024

    Are you hiding bags and bringing them in?

    Is your partner mad at you because you both agreed not to spend on something and you went and did it anyways?


    Emotional and impulse spending always have a cost beyond the financial side of it. In this episode, Sydney and Kristen explore the psychology of emotional buying and how our spending habits affect our mental health just as much as our financial health .


    They explore how your childhood experiences, money scripts, cultural influences, and societal norms influence your spending habits. The duo also shares their personal stories to illustrate how their upbringing shaped their spending habits and discuss strategies for recognizing and managing emotional buying.


    01:18 — Exploring the Psychology of Emotional Buying

    02:00 — Childhood Influences on Money Habits

    11:29 — The Impact of Social Media on Emotional and Impulse Spending

    13:44 — Why You Need to Define Money Values

    17:56 — Strategies for Managing Emotional and Impulse Spending



    📈 UNDERSTANDING YOUR PROFIT AND LOSS GUIDE

    Get the Profit and Loss Guide


    ❓TAX PLANNING QUESTIONS TO ASK YOUR ACCOUNTANT

    Get the Tax Planning Questions Guide


    🛍 75+ TAX WRITE OFFS

    Get the Tax Write Offs


    ✅ BOOKKEEPING CHECKLIST

    Get the Book Keeping Checklist


    💵 BOOKKEEPING AND FINANCIAL ANALYSIS SERVICES FOR BUSINESS OWNERS

    Apply for Bookkeeping or Financial Analysis Services


    👋 CONNECT WITH SYDNEY & KRISTEN

    Website: https://knowyourworthpgh.com/

    Instagram: https://www.instagram.com/knowyourworth_pgh/

    YouTube: https://www.youtube.com/channel/UC3wzOVSDSC-xsmLg8JJ8MJg/

    Show more Show less
    28 mins

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