• LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

  • By: Aliza Licht
  • Podcast

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

By: Aliza Licht
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  • Summary

  • How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. is a comprehensive roadmap to building your personal brand.
    Aliza Licht
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Episodes
  • Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance

    Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance
    Sep 25 2024
    I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoiler alert: I discuss why I avoid a content calendar, emphasize posting out of passion rather than obligation, and outline the importance of brand guardrails. I provide insights on identifying stakeholders, staying genuine, and using native platform tools to optimize performance. I also share practical tips on content creation, visual identity, and cross-platform strategies to enhance personal branding. The episode spills a lot of tea on how to creating meaningful and impactful social media content. 00:00 Introduction to Social Media Rules 01:17 The Importance of Authentic Posting 02:16 Understanding Brand Guardrails 02:54 Defining Your Social Media Goals 05:41 Content Pillars and Visual Identity 13:34 Effective Use of Social Media Tools 18:36 Collaborations and Posting Strategies 24:27 Final Thoughts and Platform Strategies
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    30 mins
  • Mastering the Art of Writing That Gets Noticed with Estelle Erasmus

    Mastering the Art of Writing That Gets Noticed with Estelle Erasmus
    Sep 18 2024
    In this episode of Leave Your Mark, I welcome esteemed writer and professor Estelle Erasmus. Together, we delve into actionable tips for creating writing that stands out and resonates with readers. Estelle shares insights from her book, 'Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published,' and her extensive career in public relations and editorial roles, offering practical advice for pitching to editors and finding one’s unique voice. You’ll also learn about the importance of crafting compelling titles, starting stories in the middle, and using specific, evocative language to paint vivid pictures. Additionally, Estelle emphasizes continuous learning and maintaining a beginner’s mindset to excel in the writing field.
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    29 mins
  • Aliza Licht on Blake Lively's "It Ends With Us" Marketing Fail and Brand Misstep

    Aliza Licht on Blake Lively's "It Ends With Us" Marketing Fail and Brand Misstep
    Sep 12 2024
    I've been waiting a month to discuss the Blake Lively It Ends With Us controversy on the podcast because I wanted to see how it would all unfold. First and foremost, the marketing strategy of It Ends With Us leaned heavily into a floral theme. For those who haven't read the book, Blake Lively's character, Lily Bloom, is a florist. However, the film is far from a rom-com; it tackles the severe issue of domestic violence. Simultaneously launching her new haircare brand, Blake Brown, alongside the film only added to the misalignment. Originally, the movie was slated for an earlier release, but delays pushed it to coincide with her brand launch. This scenario should have triggered a reevaluation and rescheduling of the launch dates despite the costs involved. But, the most shocking misstep was Blake's interview to promote the film. Last, the haircare brand has taken some PR hits, with customers giving it negative reviews on TikTok and many returning it to Target. Is this just typical retail woes or grassroots activism from angry fans? Dive into my analysis.
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    13 mins
Career Success Economics
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