This is the last episode of the season... I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.

In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months... and my plans while reviewing some of those results.

The aim is not only to reach the goals that I set in the beginning of the year, but to also assess what worked and what didn't ... and use the remaining half of the year to pivot, change or "fix" anything in my strategy.

I wish you all a wonderful summer months. I hope you make the time to assess your goals and how far you've come since setting them with a mid-year review and assessment.

Have a wonderful summer and see you in a new season in September 🎉🎉

The post #53: I’m Sharing Bits of my Mid-Year Review first appeared on Rana AlBasri Mouawad.

What is a Brand without authenticity, relatability and connection?

What is a Brand without a clear promise that is rooted in the Value Chain?

What is a Brand that is built on social platforms VS thought leadership and content creation?

What is a Brand without soft skills and just hard skills in the world of AI?

If these questions ever crossed your mind, you've come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.

The post #52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil first appeared on Rana AlBasri Mouawad.

While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.

In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.

The post #51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera first appeared on Rana AlBasri Mouawad.

We’ve all been there… you're on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!

You're not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.

In this episode, we double down on 5 ways that will help you to never run out of content ideas!

The post #50: 5 Ways to Never Run out of Social Media Content Ideas first appeared on Rana AlBasri Mouawad.

If in the midst of frustration, you asked yourself any of these questions:

Why is a "popular" guide not giving me the branding solutions I'm looking for?
What is at the heart of a brand?
How important is the brand story to my brand?
Why are big companies trying to put on a personal "face"?
Do I need to control the narrative and build my personal brand?
How do I know what is "wrong" with my brand?

Then this episode is for you.

I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where - with her fiery charisma - she took me on the journey of what it means to build a brand

The post #49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun first appeared on Rana AlBasri Mouawad.

There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.

The valuable potential within a company's workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company's success.

In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.

The post #48: Unlocking the Power of Employee Advocacy first appeared on Rana AlBasri Mouawad.

Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand's triumph or downfall in today's dynamic market?

In this episode, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today's ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.

The post #47: “Designing Brand Success” – A Conversation with Jaafar Hamza first appeared on Rana AlBasri Mouawad.

If I told you that your personal brand can
- Serve you like a backstage pass to better opportunities in life and business
- It’s your key to sharing your voice
- It helps you connect with the right crowd
- It supports in building a sustainable business
- It helps in your career advancement
Would you still struggle in believing that your personal brand requires your focus to build?

This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle.

I share the most common pitfalls that I see on repeat in the episode. Please go have a listen and do come back and share any other struggles have you experienced that was not covered in the episode. Let's share experience for the benefit of this amazing community!

The post #46: Navigating Common Struggles in Building a Personal Brand first appeared on Rana AlBasri Mouawad.