Episodes

  • #65: Build a Business that Reflects your Values (Not just a Money Machine)

    #65: Build a Business that Reflects your Values (Not just a Money Machine)
    Nov 26 2025
    “How do I scale my business without selling-out my values?” It’s a question that comes up constantly in my work with women entrepreneurs – whether they’re launching their first group offer, their tenth digital product, or raising prices on a high-ticket service. The desire to grow is real. So is the fear of losing themselves in the process. In this episode, I’m unpacking what it truly means to build a business that reflects your values, and why purpose and profit aren’t opposites. In This Episode: → Why traditional marketing advice creates a disconnect between your brand and who you actually are → What it looks like when your values show up in your offers, pricing, and client experience → The truth about building profitable businesses with integrity (spoiler: aligned people pay and stay) → Three actionable ways to audit and realign your business right now If you’ve been feeling the tension between wanting to grow and wanting to stay true to yourself, this episode will show you that you don’t have to choose. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #65: Build a Business that Reflects your Values (Not just a Money Machine) first appeared on Rana AlBasri Mouawad.
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    17 mins
  • #64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti

    #64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti
    Nov 5 2025
    This is a conversation that I think a lot of you are going to find incredibly valuable… especially given what’s happening in the marketing landscape right now. Here’s the reality: in 2025, business owners are struggling with marketing more than ever. Organic social reach has declined dramatically, forcing many to rely on paid advertising just to be seen. AI and MarTech tools are everywhere, but they’ve created a steep learning curve for those of us without dedicated marketing teams. And let’s not forget, consumers are more cautious with their spending, making trust and loyalty harder to secure. Add to that mix the rising costs and budget anxiety, and it’s no wonder marketing feels overwhelming. But here’s what I learned in my conversation with Fab Giovanetti, CEO of Alt Marketing School and a marketer with 15 years of experience: most of us are trying to execute tactics without understanding the fundamentals. We’re posting, emailing, and showing up, but without a solid foundation. We are essentially guessing. And that’s costing us. When marketing is done right, the impact is transformational: Increased sales and revenue through better brand visibility and repeat customers. Enhanced loyalty from memorable campaigns that actually build relationships. A competitive edge that helps you stand out in crowded markets. Informed decision-making backed by data-driven insights. Greater ROI because you’re allocating resources where they’ll have the highest impact. Long-term sustainability because you’re adapting in ways that keep your business relevant. In this week’s episode, Fab breaks down what actually matters when you’re handling your own marketing. Not the trends. Not the shiny tactics. The core principles that make everything else work.. and that directly impact your business growth and lead generation. If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Guest Resources: Website: https://altmarketingschool.comInstagram: https://instagram.com/fabgiovanettiLinkedIn: https://www.linkedin.com/in/fabgiovanettiAwareness days: https://altmarketingschool.com/awareness-days-landing/Marketing personality type: https://altmarketingschool.com/quiz/Our favourite tools: https://altmarketingschool.com/tools/ If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti first appeared on Rana AlBasri Mouawad.
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    1 hr
  • #63: The Hidden Cost of Playing Small: Why Invisible Entrepreneurs Never Scale

    #63: The Hidden Cost of Playing Small: Why Invisible Entrepreneurs Never Scale
    Oct 1 2025
    What if the biggest threat to scaling your business isn’t your competition… It’s your own fear of being visible? In this crucial episode, we’re confronting the “invisible entrepreneur” mindset. This isn’t about lacking ambition; it’s about brilliant founders who undercharge for their expertise, avoid the spotlight that builds authority, and create incredible value that nobody sees because they’re terrified of being visible. Playing small doesn’t just limit your current opportunities – it actively undermines your market position and guarantees market invisibility. And in today’s economy, invisible businesses don’t scale – they survive, barely. In This Episode, You’ll Discover: The 5 Signs of “Playing Small”: From underpricing your offers to hiding behind generic messaging and waiting for business perfection. The Psychology: Why even successful entrepreneurs fall into the trap of playing small due to fears of being “too much,” market judgment, or even the consequences of success. The Market Reputation Compound Effect: How playing small trains the market to see you as a commodity, trapping you in a self-limiting cycle. The 5 Business Shifts That Change Everything: What happens when you stop, including attracting opportunities instead of chasing them and becoming a market maker. Actionable Strategies to Stop Playing Small (Start Here!): Audit Your Positioning for “Small Language”: Identify generic positioning and minimizing results in your messaging. Own Your Unique Market Position: Clarify what you do that others don’t and lead with that distinct value. Take One Bold Market-Facing Action This Week: Publish that contrarian take, pitch that podcast, or share your methodology publicly. You were meant to take up market space, to solve problems others can’t, to build a business reputation that reflects the full truth of what you’re capable of creating. If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #63: The Hidden Cost of Playing Small: Why Invisible Entrepreneurs Never Scale first appeared on Rana AlBasri Mouawad.
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    48 mins
  • #62: What does “Showing-up” really mean for Business Owners?

    #62: What does “Showing-up” really mean for Business Owners?
    May 21 2025
    One of the key pillars when intentionally controlling the narrative and building your Personal Brand is showing-up online & offline. Being visible has been one of the biggest struggles for entrepreneurs and business owners because of the preconceived pressures of “figuring-out” visibility on social media. After working with many business owners, I share with you the common mindset blocks that most of them face when it comes to showing up online. In this episode, I take you through: – The mindset shifts that need to happen to unlock how to understand being on social media as a business owner – The shift that needs to take place in-terms of being “you” online and offline – The reality of online authenticity as a business owner… or what I label as “curated authenticity” I hope you enjoy this episode! If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #62: What does “Showing-up” really mean for Business Owners? first appeared on Rana AlBasri Mouawad.
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    30 mins
  • #61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra

    #61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra
    May 7 2025
    What is about Public Speaking that can be exhilarating for some and nerve recking for others? No person is better to talk about mastering the mic and the art of public speaking than 4-time TedX Speaker and Forbes Women Speaker Dr. Rana Sabra – a global business strategist and marketing advisor. In addition to empowering over 2000 clients and students worldwide by providing tailored marketing solutions in 15+ countries, Rana has mastered different types of stages, from the boardroom and university classrooms to global stages and forums. I sat with Rana to pick her brain about public speaking. What factors makes a good speaker?What are tried and tested tactics that can make any presentation captivating to its audience?What can we do today to position ourselves as public speakers with intention? Beyond the art of mastering public speaking, this conversation will help you understand what will make your audience listen, engage and remember you when you’re on and off the stage. I hope you enjoy our chat! You can find Dr. Rana Sabra on: WebsiteInstagramLinkedIn If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra first appeared on Rana AlBasri Mouawad.
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    1 hr and 1 min
  • #60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges

    #60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges
    Apr 23 2025
    Everyone’s journey in entrepreneurship is different, few things are common that many of us experience at one point of our journey: Stagnating. Uninspired. Overwhelmed. Imposter. Unheard. Or worse… Unseen. Building a business that you dream of creating, yet playing by everyone else’s rule is part of the problem. The loud “cookie cutter approaches” to branding, marketing, social media presence can cause founders to fall-out of love with their business. In this episode, my guest, Marina Gerges – Brand Strategist. Personal Brand Coach. Speaker and World Traveler – breaks it down and shares her unique strategies that helps female founders to get what they deserve: to be seen & paid for who they are by having a brand that reflects their style, personality and vibe! Connect with Marina on: WebsiteInstagramWisdom Within – Egypt Retreat 2025 (Waitlist) Hope you enjoy this episode. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges first appeared on Rana AlBasri Mouawad.
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    1 hr and 9 mins
  • #59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein

    #59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein
    Apr 9 2025
    Personal Branding, Networking, Storytelling, Growth Mindset and Self Reliance are some of the key topics discussed in this episode with the communications powerhouse, Maha Abouelenein— a trailblazer in bridging cultures and industries. With over 30 years of experience, Maha has worked with some of the biggest names in tech and business, including Google, Netflix, and Careem. She’s the founder and CEO of Digital & Savvy, advising figures like Gary Vaynerchuk and Deepak Chopra. She’s also the author of “7 Rules of Self-Reliance”, a bestselling book that inspires readers to take control of their destinies and thrive in uncertain times. In this episode, Maha lays it all out, sharing valuable insights about self reliance, accountability, building a name & reputation, the art of networking and how to thrive with AI. Connect with Maha on: WebsiteLinkedInInstagramSavvy Hour – Maha’s Group Coaching7 Rules of Self Reliance – Maha’s Book Hope you enjoy this episode. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein first appeared on Rana AlBasri Mouawad.
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    45 mins
  • #58: Your Personal Brand’s Superpower is in your Positioning

    #58: Your Personal Brand’s Superpower is in your Positioning
    Mar 26 2025
    “What do I want to be known for?” Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING. It’s not just a fancy term—it’s the key to being memorable, impactful, and truly you. Whether you’re a CEO, a founder, or a working professional, nailing your positioning can open doors you didn’t even know existed. Your positioning is your power. It’s what turns your personal brand from a whisper into a roar! In this solo episode, I explain What Is Positioning?How can Positioning give you a competitive edge?Positioning & Messaging Hope you enjoy this episode. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! The post #58: Your Personal Brand’s Superpower is in your Positioning first appeared on Rana AlBasri Mouawad.
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    10 mins