On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers.

In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image.

Topics discussed include:

• The growth of FIBO as an international fitness trade show.

● The success of HYROX and the launch of HYROX365.

● Findings of The Global Wellness Economy report.

● The controversial advice from ‘fat activist’ Virginia Sole-Smith.

● The mental and emotional factors associated with weight.

● The challenges of parenting healthy lifestyles in modern society.

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0:00 Intro

4:23 The growth of Hyrox and its partnerships

9:41 Fitness and wellness entrepreneurship in the US

12:22 The Global Wellness Economy Report

15:12 US healthcare spending and outcomes

18:44 Mental and emotional weight in relation to body image

23:53 Challenges of parenting in modern society

28:46 Wellness, consciousness and investing in health