Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

De: Sarah Williams
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  • Resumen

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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Episodios
  • 172: Promoting Your Holiday Box Using Facebook Ads with Josh Coffy

    172: Promoting Your Holiday Box Using Facebook Ads with Josh Coffy
    Oct 2 2024
    Launching a one-time holiday box in the 4th quarter is good business. Doing it without running ads isn’t. That’s why I brought my friend and colleague Josh Coffy of The Ecommerce Alley to talk with us. Listen to episode 169 for more about why YOU should consider a one-time holiday box. Do you need to run Facebook Ads? You should always be building your audience organically. And you should get your audience excited about your one-time holiday boxes organically. But, if you want to maximize the sale of your one-time holiday boxes, you need to use ads. Josh is an expert on Ecommerce marketing and Meta ads. He says that whether it’s now or later, you HAVE to figure out advertising. In order to predictably attract new customers, you have to advertise. I shared my favorite ads analogy. Ads aren’t the base of your marketing strategy. Your base is all of the organic audience building you do. Consistently showing up on social media, engaging with your audience… And ads? They are likee lighter fluid. They take what you’ve already built and make it burn hotter and faster. Why run Facebook Ads in the 4th Quarter? In Q4, people are buying like no other time of the year. Take advantage of the momentum Q4 naturally gives you. Josh talked about the types of ads you can/should run: Facebook Ads Explained Josh had even more recommendations including running purchase-based campaigns and keeping it simple. Start slow and increase your ads budget as sales come in. Josh walked us through how he would build a campaign for a one-time holiday box no matter what your budget is. He explained “return on ad spend,” what is realistic to expect, and what you need to spend to get to the desired number of box sales. Subscription box owners must manage their expectations and remove emotion (which is hard). Josh reminded us that marketing is a mathematical equation, not an emotional decision. Ads require a great deal of mental fortitude. Josh also shared that “ad-dy ads” are working right now. Customers are responding to ads that look like ads. Getting in Front of More People As E-commerce business owners, our goal every day is to get in front of more people. As subscription box owners who face cancellations each month as a reality of doing business, growth depends on getting in front of more people. I asked Josh what advice he had for someone who has never run an ad. He said it might feel like Mt. Everest in front of you. After all, Meta ads can be confusing and expensive. But the only way to get to the top is to start climbing. It’s going to be scary but just do it. Start slow and small… but do it. Join me for this episode as Josh and I nerd out on all things Facebook Ads and how you can use them to maximize sales of your one-time holiday box! Episode 169 - A One-Time Holiday Box Can Validate Your Subscription Box Idea Find and follow Josh: The Ecommerce Alley on Facebook The Ecommerce Alley Podcast Josh Coffy on Instagram Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    47 m
  • 171: 5 Ways to Build Your Audience Consistently

    171: 5 Ways to Build Your Audience Consistently
    Sep 25 2024
    Audience building is the key to a successful subscription box launch. It’s also the key to the growth and sustainability of your subscription box business. In today’s episode, we’re talking about 5 ways to build an audience for each stage of the subscription box journey. A reality of a subscription box is that each month will also bring cancellations. They’re simply a part of doing business. And the only way to continue to grow your subscription box business is to continue to grow your audience, to get in front of new people and convert some of those people into subscribers. Focusing on these 5 things consistently is going to help you grow your audience – and you need to grow your audience to grow your business. 5 Audience Building Steps for New Subscription Box Businesses If you’re brand new and don’t have an audience yet, you need to spend time building an audience. I say it all the time. You can’t have a successful launch if you’re launching to no one! Building social media content - get your social pages going and build content on those pages. Get a minimum of 10 posts up right away. See 10 Post Ideas When Starting Your Business Get super consistent. Post daily and work up to twice a day. Share on your personal profile - share from your business page onto your personal page. People in your personal network are part of the audience you’ve already built. Let them help you expand your reach. Set up a page like ad - these ads are simply an introduction to you and what you do. People simply click the thumbs up and then they’re following your business page. This pushes you in front of people you’d never get in front of. Launch Your Box members, find the training inside the “Building Your Audience” module. Video - short video and LIVEs - Let your audience get to know you. Listen to episode 170 to learn how Tracey Phillips built an amazing audience of over 100,000 people by consistently doing LIVE videos. Set up your email CRM - part of building your audience is building your email list. Our favorite email CRM is Klaviyo. 5 Audience Building Steps for Established Subscription Box Businesses If you are selling products, actively building an audience, or already have a subscription box, these 5 steps are for you. Make these a habit. You should be doing them all year round. Run a subscription giveaway - do one at least once a year. Launch Your Box members, find the training inside the “Building Your Audience” module. Create a lead magnet for your ideal customer - build your email list with a lead magnet! This is typically a digital item you give away for free in exchange for someone’s email. Every business needs a lead magnet and should be running one year-round. Get ideas for email opt-in freebies. Run ads - run three types of ads year-round: lead magnet ads, page like ads, product ads. Every legit business needs a marketing budget. You need to run ads. Ads are the best way to get in front of cold audiences. Go LIVE and connect with your audience regularly - get consistent and put it on your calendar so your audience knows when to find you and you are held accountable. Create a consistent social media plan - create a template for posts, a plan for video, and a schedule for switching out ads. 10 Post Ideas When Starting Your Business Episode 170 of The Launch Your Box Podcast Downloadable Email Opt-In Freebie Ideas * These show notes contain affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products. Please read my disclosure and privacy policy HERE. Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    26 m
  • 170: From Subscription Box Week to Subscription Box Owner in 30 Days with Tracey Phillips

    170: From Subscription Box Week to Subscription Box Owner in 30 Days with Tracey Phillips
    Sep 18 2024
    Taking action. That’s something my guest today is great at. She joined my Subscription Box Week in June and within 30 days had launched her subscription (to more than 100 subscribers) and started generating recurring revenue. She’s been inspiring members inside Launch Your Box and I know she’ll inspire you, too! Serving Before Selling Tracey Phillips of Mindless Crafting started her business from a place of service. She’s a paper crafter and card maker who loves sharing her gifts with others. That love of crafts led her to start a YouTube channel where she simply crafted with her audience, teaching them and guiding them to create beautiful paper crafts and handmade cards. As Tracey’s audience grew, they started asking her to create her own products. She promised she would if she reached 100,000 YouTube subscribers. And she did! Tracey and her oh-so-supportive husband Bill figured out how to produce just one product – a stamp kit. They found a US-based manufacturer and worked with them to produce something they were proud to sell to their audience. They quickly and easily sold the 100 stamps they had made. Tracey realized they could have sold many more. They started adding holiday kits to their online shop for Christmas, Valentine’s Day, and more. As Tracey chose and designed items for the kit, she stayed true to what she knew worked. If she loved something and was excited about it, her audience would be, too. Tracey joins Subscription Box Week Tracey joined Subscription Box Week and jumped in with both feet. She soaked up all the knowledge. At first, Tracey thought she wanted to start with a fully curated box. But when I talked about the ease of a one-thing-of-the-month subscription and how they could be a great place to start, Tracey knew that was the answer for her. Tracey Launches her Subscription Box Tracey launched to her community following the launch plan she learned in Launch Your Box. At the end of the 1st night, Tracey had 50 subscribers – double her goal. And by the end of her launch, she and Bill were celebrating 109 subscribers! Tracey’s “Secret” to Subscription Box Launch Success What was Tracey’s secret? She went LIVE a lot. She understands the power of letting your audience see you and get to know you. It allows people to see your authenticity. To ask questions and get them answered. To catch the replay later and still get the information. Tracey has advice for anyone thinking about starting a subscription box. Don’t wait for things to be perfect – she didn’t. Understand that even if the answer to a challenge doesn’t come easily or right away, it will come. Most of all, Tracey wants you to connect with your audience, show up as you are, and “do what Sarah says!” Find and follow Tracey: Mindless Crafting on Facebook Mindless Crafting on Instagram Mindless Crafting Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    42 m
Liderazgo Educación Economía
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Absolutely GRATEFUL For Finding This Podcast!

I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

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Such an inspiring interview!

Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

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