Laura Wimer is Executive Creative Director at FCB New York. She’s been involved in the viral launch of Dollar Shave Club, she’s been in the Adweek Creative 100 and just this year she helped create an advertising first, a spot that featured moms breastfeeding on broadcast television. That campaign for the brand Frida Mom earned widespread praise for it’s light-hearted, authentic approach, and earned over 2 billion impressions along the way.

I think you’re really going to enjoy this episode. We talk through creating viral pieces of content for Dollar Shave Club, Alaska Airlines and Frida Mom. Laura share insights about building creative teams, about assuming a leadership role, and about what she looks for when hiring creatives.

Checkout Laura’s work: iamlew.com

Checkout Zack’s work: zackseckler.com

Follow Zack on Instagram: @zackseckler

Email us: dontskippodcast (at) gmail (dot) com

Don’t Skip is a podcast featuring conversations with ad-agency creatives and other talents who help create award-winning advertising. Ads you don’t want to skip.

Each episode delivers valuable insights into how the best campaigns are created along with honest discussion about the challenges and opportunities experienced during a career as a commercial creative. Topics include pitching to clients, creative ideation, client relations, treatments and creative calls, pre-production and on-set adventures.

Don’t Skip is hosted by award-winning comedy director and photographer Zack Seckler.