• Laurie's Lessons - 5 Tips for followup in sales

  • Apr 23 2024
  • Length: 9 mins
  • Podcast

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Laurie's Lessons - 5 Tips for followup in sales

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  • Laurie provided five tips on effective sales follow-up, emphasizing the importance of promptness, personalization, clear next steps, mixed communication channels, and consistent follow-up. She advised against relying solely on one mode of communication and suggested using a spreadsheet to track interactions and follow-ups. Laurie recommended following up with leads at least three to five times, but stressed that persistence is key, with up to nine follow-ups suggested. Here are 5 tips for following up in sales: Be Prompt: Don't let your leads go cold. Strike while the iron is hot and follow up with them quickly after your initial interaction, be it a meeting, call, or email. Personalize and Add Value: Avoid generic messages. Reference your previous conversation, highlighting a specific pain point they mentioned and how your product can address it. You can even include a relevant industry article or resource. Clearly Define Next Steps: Don't leave your prospect hanging. Tell them exactly what the next step is and who needs to take action. Is it a demo, a proposal, or a call to answer any questions? Mix Up Your Communication Channels: Don't rely solely on email. Try a follow-up call, a social media message, or even a handwritten note to stand out. Follow Up Consistently: Be persistent but not pesty. Develop a follow-up cadence that works for you and stick to it. There's no magic number, but experts recommend following up at least 3-5 times before giving up on a lead. Effective Sales Follow-Up Strategies Discussed Laurie shared five tips on effective sales follow-up. She emphasized the importance of promptness, personalization, clearly defining the next steps, mixing up communication channels, and consistent follow-up. She advised not to rely solely on one mode of communication and to keep track of interactions and follow-ups in a spreadsheet. Laurie also recommended following up with leads at least three to five times, but noted that persistence is key, with up to nine follow-ups suggested. She encouraged the team to follow these tips and thanked everyone for their attention. Laurie’s Lessons - Training & Coaching: Like, Comment, Subscribe, Review See more at https://www.LaurieDelk.me for speaking engagements or corporate sales training Follow me on all social https://facebook.com/LaurieSueDelk https://instagram.com/lauriedelk https://linkedin.com/in/lauriedelk https://tiktok.com/lauriedelk https://twitter.com/lauriedelk https://youtube.com/lauriedelk https://www.amazon.com/shop/lauriesuedelk Follow me on your favorite podcast - subscribe and if you got value, leave me an awesome review and share w a friend that can use the training too :) https://podcasters.spotify.com/pod/show/lauriedelk/ https://podcasts.apple.com/us/podcast/laurie-delk-radecki/id1624762459 https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy85ODM2MDIwYy9wb2RjYXN0L3Jzcw --- Support this podcast: https://podcasters.spotify.com/pod/show/lauriedelk/support
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