GUEST BIO
Sam Gupta is a leading ERP thought leader with almost 20 years of experience in digital transformation, focusing on financial systems and ERP. As the #1 thought leader in the ERP category on Thinkers 360, Sam has contributed to large transformation projects for Fortune 500 companies and now works with SMEs as a Principal Consultant at ElevatIQ. He regularly shares his insights at industry events, blogs, publications, and hosts the WBSRocks podcast, where he chats with top influencers and executives about digital transformation and business growth.

KEY TAKEAWAYS
Sam points out that the biggest obstacle to adopting new technology is often resistance to change and a lack of understanding of what it takes for successful implementation. He stresses the importance of investing in groundwork like data modeling and process improvement to truly leverage technologies like AI. If the foundation is strong, technology can work wonders for a company.

He also notes that people sometimes hold on to information as a form of job security. While technology might automate some accounting tasks, the role of accountants will shift towards more troubleshooting skills. Sam believes humans won't be entirely replaced by machines, and advises companies to focus on the prep work needed for technology adoption, including training, implementation, and change management, in order to see real business results.