IN THIS EPISODE...

Transformative leadership at the automated marketing platform Cordial thrives on blending innovation with a deep understanding of data and client needs. By harnessing AI and focusing on a committed, agile team, Cordial bridges marketing, sales, and client experiences, crafting a reputation built on thoughtful hiring, strategic integration, and global reach.

This episode features Matt Elders, EVP of Revenue at Cordial, who spearheads the revenue team focusing on innovation and excellence. Under his leadership, Cordial delivers data-driven marketing solutions to brands like REVOLVE, L.L.Bean, and BuzzFeed, enhancing customer connections and boosting revenue through tailored, impactful messaging.

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Matt”)

Love the show? Subscribe, rate, review, and share!

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JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report.

Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.

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Matt Elders is a seasoned GTM Executive known for delivering outstanding results for global software and services companies. With deep expertise in team leadership, budget management, and SaaS solutions, Matt is a visionary strategist and recognized revenue thought leader. His exceptional skill in penetrating complex enterprise accounts and refining GTM strategies drives significant growth.

Throughout his career, Matt has built and led successful revenue organizations for industry leaders such as Gartner Group, Scient, Tibco, and Contentsquare. His leadership has consistently resulted in substantial revenue growth and market expansion.

As the EVP of Revenue at Cordial, Matt continues to lead the revenue team, fostering innovation and excellence. Residing in Marin County, California with his wife of over 25 years, he enjoys exploring the great outdoors.

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WHAT TO LISTEN FOR:

1. How does data contribute to personalized customer experiences?

2. What contributes to building a market-leading reputation?

3. Why is bridging the gap between marketing, sales, and client experience important?

4. What role does thoughtful hiring play in building success?

5. Why is agility necessary for leading a multi-faceted revenue organization?

6. How does AI empower marketing efforts?

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[02:46] Matt's Life and Leisure in Marin County

[04:30] Matt's Evolving Career Journey and Impact at Cordial

[07:31] How Cordial's Advanced Platform Drives Real-Time Personalization and Success

[09:03] How Cordial Differentiates Itself in the...

IN THIS EPISODE...

We sit down with Adam Landsman, SVP and Head of Growth at Sharebite, the foremost meal benefits platform designed for today's workforce. Trusted by leading global companies, Sharebite revolutionizes employee meal programs.

Adam discusses their seamless HR integrations, commitment to employee satisfaction, and innovative approach to enhancing corporate dining solutions. Join us for an exclusive look into Adam's strategic vision!

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Adam”)

Love the show? Subscribe, rate, review, and share!

------------

JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report.

Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.

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Adam Landsman is a seasoned executive with 20+ years in the SaaS and food-tech sectors. As former Head of Corporate Sales at Seamless (Grubhub), his work helped to facilitate its merger with Grubhub in 2013. Most recently, Adam led strategic partnerships and enterprise sales efforts at CLEAR, contributing to its 2021 IPO.

Currently, as SVP and Head of Growth at Sharebite, Adam spearheads growth initiatives for the mission-driven corporate meal benefits platform. His expertise spans startup scaling, partnership development, organizational leadership, and market expansion.

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1. Why are meal benefits becoming a popular offering among employers?

2. What is the role of problem-solving in keeping your sales team motivated?

3. What are effective strategies for approaching new customers?

4. How does a strong company culture contribute to business success?

5. What strategies can companies use to retain talent in a competitive job market?

6. How can leaders empower their teams through knowledge and support?

7. What is the importance of setting clear goals in leadership?

8. How can sales teams ensure they don't miss out on potential opportunities?

9. Why must sales teams focus on both current and future opportunities?

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[03:29] Adam's Life Beyond the Office

[04:34] The Role of a Head of Growth

[05:42] Adapting Meal Benefits for Hybrid and Remote Workforces

[06:58] How Sharebite's Platform Connects with HR Systems to Streamline Meal Benefits

[08:07] Sharebite's Revenue Streams

[09:45] Motivation Through Problem-Solving and Customer Focus

[12:17] Signature Segment: Adam's entry into the LATTOYG Playbook: Strategies for Successfully Approaching New Customers

[14:47] Employee Engagement Through Meal Benefits

[17:16] Tech Companies Leveraging Meal Stipends to Attract and Retain Talent

[18:38] The Power of...

IN THIS EPISODE...

Unleash the power of your network like never before with Aidentified, where cutting-edge AI meets the art of relationship mapping!

This episode features Darr Aley, Co-founder of Aidentified, a pioneering platform at the forefront of relationship mapping and AI-powered prospecting. Aidentified revolutionizes prospecting strategies for financial services professionals by harnessing applied AI to monitor, identify, and capitalize on prospects and clients in real time.

Discover how empowering your sales through data intelligence and the transformative power of relationship mapping can drive career development and much more in today's episode!

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Darr”)

Love the show? Subscribe, rate, review, and share!

------------

JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report.

Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.

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Darr Aley is the Chief Commercial Officer and Co-Founder of Aidentified, Inc. He's been lucky to work with Jeff Bezos and Elon Musk in areas that include mergers and acquisitions, business development, strategy, and operations. Since then, he has started and/or funded three data and analytics companies with his brother Tom.

His current responsibilities include business and corporate development. When he is not working, Darr is likely trying to find someone to play golf with.

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1. What role does community data play in enhancing sales success?

2. How does leveraging second-degree connections benefit sales and marketing efforts?

3. How does relationship building accelerate growth in a startup environment?

4. How does relationship mapping benefit alumni in exploring career paths?

5. What impacts does technology have on the company's operations and strategy?

6. How does leading with courageous agility impact business leadership and decision-making?

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[03:08] Darr's Life Outside Work

[04:44] From Amazon to Entrepreneurship

[09:10] Integrating Business and Community Data for Sales Success

[11:15] Leveraging Second-Degree Connections and Data Enrichment

[14:45] Short-Term Plans for Growth and Resilience

[15:39] Strategic Growth and Partnership

[17:03] Automating Sales Success

[19:12] Darr's entry into the LATTOYG Playbook: Lessons from Silicon Valley

[23:01] Leveraging Relationship Mapping for Alumni and Career Changers

[26:26] Darr's Thoughts on Technology's Impact

[29:56] Signature Segment: Darr's LATTOYG Tactics of Choice: Leading with Courageous Agility

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• Website: www.aidentified.com
• LinkedIn: https://www.linkedin.com/in/darr-aley-631769/