It’s no secret on this podcast that we believe in full solution-selling as the path forward for VARs, but resellers and integrators have probably been burned a few times by software providers and shifting customer expectations, especially in highly competitive industries like restaurants/hospitality. Is leading with software still worth it? This week, Tonic POS CEO Tyler Young joins us, not just to affirm his belief that it is but to explain why VARs should be more selective than ever about choosing ISV partners…and vice versa. What challenges does “software-first” create? What does an ISV look for in a quality partner? What best practices have Tyler and his team deployed to grow and win? It’s the episode that wants to help everybody win!

#VARValue - What differentiates Tonic POS from other offerings? What can VARs expect when working with you?

TEConnecting with us:

Tyler - Sonos headphones & Boston Robotics

Dean - ALCHEM-E electronic drum kit

John - The Bear, Season 3

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