• The Long Game: Stephanie Wood on Culture and Commercial Success
    Jan 1 2026

    In this episode of the Learnings and Missteps podcast, host Jesse Hernandez converses with Stephanie Wood, co-founder and CEO of Coal Build Construction. Stephanie, with a background in organizational leadership and trauma-informed neuroscience, shares her journey from English literature major to a construction industry leader. The discussion covers the challenges and innovations in fostering a collaborative and human-centered approach within construction, debunking the myth of toughness, and promoting grit and resilience. They introduce Builders Grit, an initiative designed to improve workplace culture and performance by addressing trauma and developing leadership skills. Stephanie also highlights the importance of creating environments for flourishing and the transformative impact her company's philosophy has on the industry's future.


    00:00 Introduction and Guest Overview
    02:45 The Meaning Behind Co Build
    04:35 Challenges and Pushback in the Industry
    06:33 The Importance of Respect and Collaboration
    09:41 Shoutout to LnM Family Member
    11:21 Building a Collaborative Construction Business
    13:31 Hiring and Leadership Development
    24:09 Personal Journey and Neuroscience of Trauma
    30:35 Neglect and Abuse in Subcontracting
    31:11 Falling into Leadership Roles
    32:45 Learning Leadership Skills
    33:50 Embracing Leadership and Overcoming Resistance
    38:09 The Myth of Toughness in Construction
    41:37 Understanding Trauma and Recovery
    45:52 Introducing Grit and Resilience Cohorts
    53:58 Final Thoughts and Call to Action


    Get the blueprint to Plan, Commit, and Execute your way into optimal performance: https://www.depthbuilder.com/time-management-webinar-sign-up-page

    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

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    1 hr and 4 mins
  • From Broadway to Brand Building: Liberty Cogen on Reinvention
    Dec 25 2025

    In this episode of the Learnings and Missteps podcast, host Jesse Hernandez sits down with Liberty Kogan, a construction social media expert with an impressive background in musical theater and business. Liberty shares her journey from performing in Legally Blonde to launching a successful babysitting agency in Atlanta and eventually transitioning into social media marketing for construction companies. Throughout the conversation, they discuss themes of vulnerability, the importance of human connection, and finding fulfillment in one's career and life. Liberty emphasizes the significance of doing what makes you happy, the challenges she faced, and how she rediscovered her passion for theater under different conditions. The episode is filled with insightful and heartfelt advice, making it a must-listen for anyone seeking to navigate their own career and personal growth.



    00:00 Introduction and Guest Introduction
    01:29 Getting to Know Liberty Kogan
    01:57 The Power of Vulnerability on Social Media
    09:00 Liberty's Journey in Theater
    17:57 Transitioning from Theater to Business
    19:21 Starting a Babysitting Agency
    31:40 Advice for Aspiring Entrepreneurs
    39:46 Auditioning for Kiss of the Spider Woman
    41:52 The Importance of Human Connection
    43:09 Returning to Atlanta and Facing an Existential Crisis
    44:28 Realistic View of Pursuing Arts
    50:27 Transition to Social Media for Concrete Companies
    54:01 The Power of Authentic Social Media
    58:37 Encouraging Vulnerability and Storytelling
    01:11:37 The Promise You Are Intended to Be

    Set the stage for an amazing new year with the Self First Framework.

    https://calendly.com/jesse04/self-first-webinar

    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

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    1 hr and 19 mins
  • How To Stop Doing More And Start Doing What Matters
    Dec 18 2025

    Want a year that actually changes your life? We break down a practical system to stop chasing busywork and start stacking wins that matter. It starts with a guilt-free brain dump to pull every idea, project, and half-finished goal out of your head so you can judge them by outcome, not overwhelm. From there, we introduce the Damn Matrix, a four-quadrant method that ranks your work by impact and effort. High impact, low effort goes first. High impact, high effort gets planned next. Low impact items wait their turn. The real twist: we score by the value of starting, not the fantasy of finishing, so momentum arrives early and fuels the bigger climbs.

    Curveballs still happen, and we name them: rabid squirrels. Instead of letting emergencies swallow your day, we use the Daily Domination board to label, log, and move them through Done, then review weekly to spot patterns. When the same sources trigger fire drills, you design guardrails—clear expectations, calendar buffers, and ready-made responses. We also get honest about what overcommitment costs: sleep, exercise, and nutrition. The fix is counterintuitive and effective—shrink the number of daily targets so you stay calm, kind, and focused, even when plans shift.

    All of this lives inside a self-first framework: plan, commit, execute. We plan across a year, then break it into thirds and months to see where impact compounds. We commit on the calendar to protect deep work and life habits. We execute daily with a simple workflow that tracks progress and interruptions without guilt. You’ll leave with a repeatable way to prioritize for impact, start sooner, and sustain energy so results stack without burning you out.

    If this helps, share it with a friend who’s drowning in to-dos, hit follow for more practical tools, and leave a review telling us one high-impact, low-effort move you’ll start this week. Your next breakthrough begins with what you choose to start today.


    Set the stage for an amazing new year with the Self First Framework.

    https://calendly.com/jesse04/self-first-webinar

    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

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    28 mins
  • No More Mediocre Leadership: Wally Adamchick’s Blueprint for Better Teams
    Dec 11 2025

    n this episode, Jesse discusses the critical role of servant leadership in the construction industry with Wally Adamchick. They explore how a servant leadership mindset, which includes being respectful, setting expectations, and supporting employees, can lead to higher employee retention and profitability. Wally also talks about the importance of developing frontline leaders and the distinction between coaching, consulting, and training. The conversation touches on the specific challenges faced by subcontractors, the growing emphasis on mental health, and the new movement in the dirt world spearheaded by leaders like Aaron Witt. Throughout the episode, they emphasize the importance of contributing to others' growth and the personal fulfillment derived from it.

    00:00 Introduction and Guest Overview

    02:51 The Importance of Servant Leadership

    05:16 Challenges and Misconceptions in Leadership

    12:26 The Role of Coaching and Consulting

    18:06 Expertise and Practical Experience

    23:25 Focusing on Construction Leadership

    35:37 Impact of Training on Operating Income and Quality of Life

    36:14 Balancing Quality of Life and Profitability in Construction

    37:28 Creating a Frontline Leadership Program

    38:35 The Success Triangle: Technical Competence, Management, and Leadership

    40:15 Challenges and Rewards of Leadership Development

    42:55 The Importance of Contribution and Service

    44:53 The Role of Culture in Employee Retention and Satisfaction

    52:59 The Growing Movement in the Dirt World

    57:58 People in Construction Report: Insights and Data

    01:02:32 Closing Thoughts and Final Message



    Set the stage for an amazing new year with the Self First Framework.

    https://calendly.com/jesse04/self-first-webinar

    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

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    1 hr and 8 mins
  • Become the Connection: Bryce Harem’s Modern Take on Leadership
    Dec 4 2025

    In this episode, Jesse hosts Bryce Harem, founder of BTG Services and creator of the Middleman Mindset, as they discuss the essence of true leadership, personal struggles, and the ways to effectively bridge the gap between office and field in the blue-collar industry. Jesse and Bryce explore the importance of self-leadership, authenticity, and communication, while also touching upon their personal experiences and the profound lessons they've learned along the way. Bryce shares how journaling, gratitude, and the ability to navigate pressure are key to becoming an effective middleman and leader.
    00:00 Introduction to Leadership and the Bridge Concept
    00:21 Welcoming Mr. Bryce Harem
    01:49 The Middleman Mindset and Personal Struggles
    05:37 The Importance of Self-Leadership
    14:58 Confabulation and Assumptions
    21:43 The Power of Vulnerability
    29:16 The Role of the Middleman in Leadership
    32:32 Building Bridges in Leadership
    33:21 The Middleman Mindset
    38:13 Authenticity and Leadership
    46:05 Gratitude and Personal Growth
    50:37 The Middleman Mindset Academy
    54:19 Effective Communication in Leadership
    01:00:14 The Promise of Being the Bridge

    Set the stage for an amazing new year with the Self First Framework.

    https://calendly.com/jesse04/self-first-webinar

    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

    Show more Show less
    1 hr and 6 mins
  • Stop Spinning Your Wheels And Start Seeing Your Goals
    Nov 27 2025

    Ready to stop storing your entire life in your head and start building a future you can actually live? We walk through phase one of guilt-free future planning, a simple, practical way to unload your ideas, goals, and projects so you can see them clearly and choose with confidence. No apps required. Just a pen, some paper, and the willingness to get honest about where your energy goes.

    We begin with a full capture—every project you meant to start, every skill you want to learn, every relationship you keep meaning to nurture. Then we sort it all into three buckets: business and professional growth, personal growth, and meaningful connections. This lightweight structure exposes what’s missing and what’s overstuffed. You might discover that work dominates your mind while your health or friendships sit empty. That imbalance isn’t a flaw; it’s a map. Once visible, it gets easier to redirect attention toward actions that deliver real fulfillment and better service to the people who count on you.

    You’ll hear why scheduling too soon is a trap, how to separate high-value moves from weak distractions, and what it looks like to set a bold personal target that pulls your habits into alignment. We share examples from publishing, launching a business, training for an Ironman, and refocusing on an underserved community of trade professionals. The goal isn’t perfection; it’s clarity without shame. Capture first, examine next, and hold the calendar for later. Do this now and hit 2026 at a sprint, not a stumble.

    Take the next step with us: drop “Double D” in the comments for the Daily Domination Board and the follow-up email with the full Self First framework, then join the upcoming Self First Time Mastery webinar and December workshop. If this resonates, subscribe, share with a friend, and tell us: which bucket needs your attention today?

    Download the Daily Domination Board and start executing with clarity → [https://www.depthbuilder.com/daily-task-template]


    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

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    22 mins
  • First-Generation Grit: Building a Career Against the Odds with Yuri Salgado
    Nov 20 2025

    In this episode of the Learnings and Missteps podcast, Jesse interviews Uri Salgado, a bilingual business development executive at Detritus. Yuri shares her remarkable journey from helping her mother with translation in her childhood to achieving a milestone of 10 years at her previous company. She discusses the influence of her multicultural background, the importance of empathy in her career, and how divine timing has played a significant role in her professional growth. Yuri also talks about her transition to Detritus, the supportive company culture, and her future aspirations to mentor others.
    00:00 Introduction and Guest Overview
    01:09 Meet Miss Uri Salgado
    03:19 Understanding Divine Timing
    07:13 Early Life and Career Beginnings
    10:00 Lessons from Childhood
    14:16 Career Transitions and Challenges
    21:28 Joining Detritus
    28:50 Impact and Legacy
    31:37 Support Systems and Challenges
    32:48 Industry Competition and Personal Growth
    36:53 Balancing Work and Life
    48:31 Empathy and Client Relations
    59:46 The Importance of the Journey


    Set the stage for an amazing new year with the Self First Framework.

    https://calendly.com/jesse04/self-first-webinar

    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

    Show more Show less
    1 hr and 4 mins
  • Lead Like You Build: Brian Anderson on Integrity, Grit, and Growth
    Nov 13 2025

    In this episode of the Learnings and Missteps podcast, host Jesse interviews Brian Anderson, President of Bear Construction. Brian shares his journey of starting his own construction company, driven by his desire to create his own values and methods. Despite initial setbacks, such as working for companies that went under and facing financial struggles, Brian successfully established his business, Bear Construction, with intentionality and faith. He also discusses leveraging LinkedIn for both business growth and talent acquisition, emphasizing the importance of transparency, respect, and building genuine relationships. Brian's story is a testament to hard work, faith, and the impact of a supportive community.

    00:00 Introduction and Personal Values

    00:29 Meet Mr. Brian Anderson

    02:14 The Importance of Hard Work

    03:10 Journey in the Construction Industry

    04:36 Family Legacy in Construction

    05:26 Starting Bear Construction

    07:44 Joining Peer Groups for Growth

    15:39 Building Relationships and Networking

    23:17 Overcoming Business Challenges

    30:48 Starting a Business from Scratch

    33:59 Starting with Limited Resources

    35:13 The Importance of Intentionality

    36:16 Delegation and Growth

    38:00 Hiring Challenges and Lessons

    46:59 Leveraging Social Media for Business

    54:15 Spiritual and Personal Growth

    58:40 Final Thoughts and Reflections



    Set the stage for an amazing new year with the Self First Framework.

    https://calendly.com/jesse04/self-first-webinar

    Download a PDF copy of Becoming the Promise You are Intended to Be
    https://www.depthbuilder.com/books

    Show more Show less
    1 hr and 7 mins