Due to the outstanding response to our last traders podcast, we decided to invite our client, Ross Maxwell, professional full-time trader, and Director of Key Zone Traders, onto our podcast to record a special episode.

Key Zone Traders is an online trading education company for new and existing traders. Ross focuses particularly on the importance of mindset in order to trade successfully. In the podcast he shares the story of one of his clients who had been making losses for over 10 years. Working with Ross, he made a consistent plan for trading and focused on making healthy mindset habits. The result? He’s been profitable for over 2 years now.

Listen to Caroline Ward (our very own financial traders Chartered Accountant and Adviser) ask Ross everything from how to start trading the right way, understanding what a draw down period is and how to keep a good mindset during it to how mindfulness helps him trade every day.

Once you’ve listened to and digested this podcast, you will be able to:

✅ Understand what a draw down period is and how to keep a good mindset during it

✅ How to get into the right mindset for trading

✅ Importance of getting the right structure in place to take that pressure off

✅ How to start trading the right way

✅ How to develop the skills to identify when you’re feeling emotional so you can step back

✅ How mindfulness helps your trading

✅ Understand the importance of investing in trading education

✅ Find a strategy for trading and the importance of working on making one strategy successful 

Let’s continue the conversation…

A4G Accountants for Traders | LinkedIn | Website

Book a free discovery call with one of our growth advisers

Keyzone Traders | www.keyzonetraders.com | Ross@keyzonetraders.com

Recommended reads

The Chimp Paradox

Trade Mindfully – Gary Dayton

This month, we are discussing the ways you can generate cash and/or finance into your business.

Nowadays, there are so many ways to raise funds for your business, whether you’re just starting out, growing your business, or working on an expansion project… However, it isn’t just an easy as picking an off the shelf package and getting going. There are several considerations and risks that you will need to analyse ahead of taking out finance.

To help clear up some of the fog around generating finance into your business, we fired some questions at Will Richardson, Partner at A4G sister company, A4G Growth. Will assists businesses to source the best forms of commercial finance and providing them with the advice they need to make sound business decisions.  

By listening to this podcast, you will learn: 

✅ The most common ways small you can get into finance into your business and how to navigate these smoothly

✅ The importance of having a business plan, up to date management information and cash flow plan when getting finance

✅ Your finance options such as commercial finance, asset finance, invoice finance, stock finance, development loans, bridging finance, crowdfunding

✅ How to access finance options

✅ What programmes like incubators and accelerators are and when to choose this finance option

✅ How to generate cash with grants, what grants are available right now and how to overcome the hurdles

✅ Why you may choose investment over borrowing

✅ Practical advice on generating cash and raising finance  

Let’s continue the conversation…

Raising finance is part of our Business Breakthrough Growth Programme where we can create a personalised programme for you and your business to achieve growth, including generating cash and finance to reinvest into your business. Find out more about our Breakthrough Growth Programme here.

Alternatively, download this PDF with all of our Business Breakthrough Programmes which you can share with your network.  

A4G | LinkedIn | Facebook | Website | Email

Sign up to our Breakthrough Growth Programme

Book a free discovery call with one of our growth advisers

Kent and Medway Growth Hub

Why you should make marketing a priority in your business and how you can build a strong marketing strategy to support your growth strategy.

Once you’ve listened to and digested this podcast, you will be able to:

✅ Know the difference between inbound, outbound and referral marketing
✅ Build an inbound marketing strategy
✅ Build an outbound strategy and which industries would benefit from this form of marketing
✅ Build a referral marketing strategy and how beneficial this method is for all industries
✅ Define your Unique Selling Point and use it within your marketing strategy to stand out ahead of your competitors
✅ Know the importance of thinking of Return on Investment when building your strategy and methods of marketing
✅ Budget for marketing (your time and money)
✅ Learn top tips from someone whose business has grown consecutively for 25+ years and helped countless others grow theirs

Let’s continue the conversation…

Marketing is part of our Business Breakthrough Growth Programme where we can create a personalised programme for you and your business to achieve growth, including building a marketing strategy. Find out more about our Breakthrough Growth Programme on our website.

Alternatively, download this PDF with all of our Business Breakthrough Programmes which you can share with your network (that’s referral marketing ;))

A4G | LinkedIn | Facebook | Website | Email

Sign up to our Breakthrough Growth Programme

Book a free discovery call with one of our growth advisers

Buy Accidental Millionaires

We’ve tackled the factors that may be limiting your growth and getting your mindset ready for growth, so now how are you actually going to do it? In this episode, you’ll learn how.

This month, we’re joined by not one, but two guests! First, we’re joined by Simon Thompson is Managing Director of Relish, an agency who have been through a number of phases of growth over the last few years themselves and help many other consumer businesses grow their business by helping produce successful acquisition strategies.

Simon will be sharing his insight into how knowing your ideal customer is key to fit into your growth plans.

Our second guest is Josh Curties, Partner at A4G, who will talk to Charlotte about the practical considerations of how you actually go about choosing a strategy for growth.

Once you’ve listened to and digested this podcast, you will be able to:

✅ Define your ideal customer and consumer  

✅ Know strategies to gain market advantage

✅ Analyse your customers’ needs and demand for your products/services

✅ Define your ideal customer and consumer  

✅ Breakdown your products and services to ascertain which ones are successful, performing or underperforming using the BCG matrix

✅ Consider your product lifecycle

✅ Use the ‘Five Forces’ strategic thinking process to analyse your business’ competitive environment and measure your competition intensity, attractiveness and profitability of an industry or market

✅ Use the Ansoff model to grow your business

Let’s continue the conversation…

This episode goes into great detail surrounding the various growth models and how to create your own growth strategy for your business, including examples and case studies from our experiences helping other business’ grow their business. 

If you want further help in building a growth strategy for your business, use the details below to get in touch with us or Relish.  

A4G | LinkedIn | Facebook | Website | Email

Sign up to our Breakthrough Growth Programme

Book a free discovery call with one of our growth advisers

Buy Accidental Millionaires

Relish | Website | LinkedIn | Instagram | Twitter 

Recommended reads  

Porters 5 Forces

This month’s episode is a VERY exciting one! We’re joined by Managing Partner at A4G to celebrate the launch of his first ever book, Accidental Millionaires: The secret mindset successful business owners share with sporting legends. 

To continue the excitement, we are also joined by two of Team GB’s most successful athletes, Steve Backley OBE and Roger Black MBE, who have worked with Malcolm for over 20 years and provided insight throughout the book.

Accidental Millionaires is for business who hate standing still. Other than that, you could be anywhere on your business journey. You might be right at the start line full of enthusiasm and bursting with ideas. Maybe you’ve been going a year or two and are starting to feel a little disillusioned at the challenges you’re facing. Or perhaps you’ve been going for ten years or more and are stuck in a rut making little progress.

By reading Accidental Millionaires and applying its content, you are as likely as possible that you’ll succeed in your chosen field.

To get your hands on your own copy, head over to Amazon here.

In this episode, Malcolm, Steve and Roger share: 

• How the idea behind the book came to life
• What the book is about
• The 5 sections of the book and what the readers will gain
• How the pandemic shifted their businesses
• Details of the mind-setting programme
• Biggest lesson learnt in business
• Advice on growing businesses
• How to get your hands on a copy of Accidental Millionaires

A4G | LinkedIn | Facebook | Website | Email

Buy Accidental Millionaires: The secret mindset successful business owners share with sporting legends here.

Sign up to our Breakthrough Growth Programme

Steve Backley OBE & Roger Black MBE | BackleyBlack website | Mind-Setting Programme

Welcome back to our 3rd series of the Let’s Get Down to Business podcast: The Growth Series. In this series we will take you through every step to growing your business, starting with getting you and your business ready for growth.

Today’s episode is the second part of our two-part episode on how to scale up your business without losing your values or your mind.

In this episode, we’re joined by A4G Partner, Emma White, to help you discover and overcome the limiting factors that may be stopping you from growing, particularly focusing on lack of time (a common complaint from business owners). Emma shares advice and tips on how to have more time to work ON your business (not in it)

Let’s continue the conversation…  

A4G | LinkedIn | Facebook | Website | Email

Sign up to our Breakthrough Growth Programme

Sign up to Box Academy 

Recommended reads

The E-Myth Revisited  

The 5AM Club

Welcome to our 3rd series of the Let’s Get Down to Business podcast. To help you get 2022 off to a flying start, we’re kicking off with The Growth Series.

It’s not good enough being one of the crowd anymore. There’s so much more your business can achieve, and we’re here to help you achieve it. In this series we will help you get ready for growth, build a growth strategy, overcome the challenges to growth and that a growing business brings and share likeminded business owners’ stories of the ups and downs of growth.

We’re kicking off our first episode by chatting to Zeenat Noorani, a Mental Health and Wellbeing Coach and owner of Vida de la Mariposa Coaching to talk about the first challenge to growing a business: You. Often Zeenat offers guidance and support on how to scale up with losing your values, or your mind, and overcome that first obstacle to growth.

Book a free discovery call and find out if you qualify for your Breakthrough Growth Programme. 

Zeenat | Listen to Radio Show  | Book a call  | Find out more

A4G | LinkedIn | Facebook | Website | Email

Change Your Paradigm, Change Your Life: Flip That Switch Now!

It’s that time of year that we all start to reflect on the lessons we’ve learnt and celebrate the successes of the year and look forward at the goals we want to achieve in the following year. 

In today’s episode we’re joined by friends of the firm and likeminded business owners to find out what lessons they learnt in 2021 and the goals their going into 2022 with. Listen along and gain some food for thought to start reflecting on your own key takeaways and goals for the new year. 

*Let’s connect*

A4G | Website | Email | LinkedIn 

Kate Golby, Kasaris Communications | Email | LinkedIn

Mary Eniolu, Can Do Academy | Email | LinkedIn

David Breaker, Wellness Wide | Email | LinkedIn

Michelle Dowsett, Discovery PA | Email | LinkedIn

James Dand, Inner Anthem| Email | LinkedIn 

Kenny Stibbles, Konsileo | Email | LinkedIn

Luke Walden, MoneyCorp | Email | LinkedIn

Pamela Angley, Angley Digital Media | Email | LinkedIn

Paul Carter, Let’s Clean | Email | LinkedIn 

Toufak Ahangari, Insights into Funding Ltd | Email | LinkedIn

Linda Garcia, Alluxi Consulting Ltd | Email | LinkedIn

Ryan Wakeman, Sypro Financial Consultancy | Email | LinkedIn

Linda Cloke, We Do Social Media Ltd | Email | LinkedIn

Martin Kingman, Professional Legal Collections Ltd | Email | LinkedIn

Sebastian Knudsen, Fluidly | Email | LinkedIn

Richard Cox, Richard Cox Wealth Management | Email | LinkedIn