• Let's Stop Mean Girl Marketing Techniques With Maddy Aucoin

  • Nov 29 2023
  • Length: 1 hr and 4 mins
  • Podcast

Let's Stop Mean Girl Marketing Techniques With Maddy Aucoin  By  cover art

Let's Stop Mean Girl Marketing Techniques With Maddy Aucoin

  • Summary

  • Today, we're thinking about an ethical approach to marketing with Maddy Aucoin of By Maddy Aucoin.

    Maddy Aucoin (she/her) is a website copywriter, business owner, and public speaker. She helps creative business owners with messaging that sells through trust, integrity, and empathy.

    A former higher-education professional, Maddy started her second business, By Maddy Aucoin, to help brands write copy without relying on sales gimmicks or overexaggerated claims. Maddy is also deeply passionate about teaching other entrepreneurs how to market themselves authentically. Aside from guest speaking on numerous podcasts, she has taught many copywriting workshops for entrepreneurs, including for the PARO Centre for Women's Enterprise, PoliticsNOW, and the Build Your Brand conference.

    In this episode, we discuss:

    • How she started her copywriting business after running a product-based business
    • Presenting yourself without being showy
    • Mean girl marketing and how we're staying away from that with our copy
    • Questions to ask yourself when running a business
    • How to write good copy and have a consistent voice
    • Finding creativity as a service-based business owner
    • Marketing techniques that are out
    • Running a business in a way that feels personal to you

    CONNECT WITH MADDY
    On Instagram at @bymaddyaucoin
    On her website at bymaddyaucoin.com

    Hosted by @kirstimcnabney
    Find links, inspiration and updates on @thinkingaboutpodcast

    This episode was edited by Amanda Wan of Wan Media

    Send us a Text Message.

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