Let's Talk Business

By: Meny Hoffman
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  • Summary

  • Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.
    Copyright 2019-2024 Meny Hoffman. All Rights Reserved.
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Episodes
  • Delivering Promises and Elevate Business Credibility with Gerry O’Brion

    Delivering Promises and Elevate Business Credibility with Gerry O’Brion
    Sep 30 2024
    In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O’Brien—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career. Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets. Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences.A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice.O’Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications.Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business’s ability to succeed in a crowded market. 00:04:51 - Focus efforts, refine niche, demonstrate unique value.00:09:25 - Proof distinguishes your promise from marketing fluff.00:12:45 - Helping businesses find their "because" for differentiation.00:14:22 - What makes your business exceptional? List specifics.00:17:01 - Strategically structure website for effective visitor engagement.00:22:43 - Varied outreach methods tailored to listener's company.00:26:06 - Innovative weed control additive for resistant pests.00:28:47 - Understand and address decision maker's real concerns.00:30:51 - Optimize messaging sequence based on consumer insights.00:34:30 - Narrow your focus to grow faster financially.00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility.00:42:42 - Identify clients, unique value, and effective persuasion.00:43:44 - Focus on delivering a unique, authentic because. The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn’t bring or can’t bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not?The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else.The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you’re just adding to your customers’ confusion, when they actually want certainty that they’re making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do.Many people confuse their “Because” with their “Why” - and that’s a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you’re selling something and a customer is about to give you money, he doesn’t care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice...
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    45 mins
  • Unlock the Power of Customer Retention and Reactivation with Mitch Axelrod

    Unlock the Power of Customer Retention and Reactivation with Mitch Axelrod
    Sep 23 2024

    In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career.

    • We'll delve into Mitch Axelrod's inspiring path from a seasoned salesperson to a thought leader in the world of sales strategies. Mitch will share his revolutionary approach known as "The New Game of Selling," which emphasizes long-term client relationships over transactional sales. You will also learn about the impactful question that Mitch claims has been instrumental in generating substantial revenue.
    • Discover how Mitch has successfully integrated marketing, sales, and service to create a holistic strategy for attracting, converting, and retaining customers. He explains how qualifying prospects early and adding real value, like sharing top 20 no-load mutual funds with clients, has helped him build trust and maintain confidentiality.
    • In this episode, Mitch and Meny discuss the importance of understanding the roles of different corporate buyers, building authentic business relationships, and fostering a win-win philosophy in deals. You'll hear about Mitch's unique methods for engaging clients, maintaining long-term relationships, and the significance of being a trusted advisor.

    Episode Timestamps

    • 04:58 Focus on genuine potential clients, not indifferent ones.
    • 09:40 Help clients attract, convert, retain, and reactivate customers.
    • 13:04 Focus on their buying cycle for success.
    • 14:42 Understanding clients' needs to facilitate their journeys.
    • 17:04 Supporting brand journeys; focus on existing clients.
    • 23:42 Build relationships and understand client needs deeply.
    • 25:12 Prioritize long-term relationships post-sale for success.
    • 28:45 Questioning authenticity: genuine or mere marketing tool?
    • 33:39 Switch seats, advocate together, achieve mutual understanding.
    • 35:43 Identify stakeholders and their roles for sales decisions.
    • 40:19 Everyone matters: allies or adversaries based on approach.
    • 42:41 Work backwards, language distinctions, leverage existing clients.

    Practical Pointers that can learned from this episode :

    1. Use impactful questions to understand your clients' needs and motivations, which can drive significant revenue and deeper relationships.
    2. Don’t waste time on unlikely customers. Ask your prospects upfront critical questions to gauge their potential as clients.
    3. Use real feedback from your satisfied clients to attract similar customers. Directly ask your successful clients, "What was the main benefit you received from our service?"
    4. Start with serving rather than selling. Begin your meetings or calls with, "What’s the biggest challenge you’re facing right now that I might help with?"
    5. When re-engaging lapsed clients, authenticity is key. Refrain from using scripted, generic follow-ups. Instead, say, "I realized it’s been a while since we last connected, and I wanted to make sure your needs are still being met."

    Links :

    https://ptex.co/pandadoc

    https://thenewgameofselling.com/

    https://www.youtube.com/user/mitchaxelrod

    https://www.facebook.com/mitchaxelrod
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    45 mins
  • Maximizing Savings and Financial Planning for the Jewish Community with Chaim Tauber

    Maximizing Savings and Financial Planning for the Jewish Community with Chaim Tauber
    Sep 16 2024

    Chaim shares invaluable insights on setting clear financial goals, long-term planning, and budgeting, especially in the face of today's high inflation and living costs. We explore the psychology of credit card and debit card spending, particularly within large families and among frequent traveler

    • Tune in to hear real-life success stories and rapid-fire advice on impactful books and personal aspirations. This episode promises to transform your financial life with practical wisdom and proven strategies for responsible spending and long-term savings.
    • Get ready to be inspired and empowered to achieve financial freedom with expert advice from Chaim.

    Episode Links:

    TauberSolutions.com

    Chaim WhatsApp

    Panda Doc

    • 00:06:10 - Clear budgeting reveals unnecessary expenses and savings.
    • 00:09:22 - Mindset difference in spending: Credit vs. Debit.
    • 00:12:39 - Use debit card; keep credit card handy.
    • 00:14:49 - Switching to debit saved millionaire $180,000 yearly.
    • 00:18:12 - Knowing numbers helps identify and solve problems.
    • 00:21:31 - Spouses often hide finances to avoid judgment.
    • 00:23:34 - Start financial conversations with spouse to reach goals.
    • 00:28:03 - Rents and home prices skyrocketing, mortgages increasing.
    • 00:31:44 - Teach youth to save with small incentives.
    • 00:35:46 - Emergency fund enables focus on family health.
    • 00:37:24 - Stocks as gambling; possible gains or losses.
    • 00:40:44 - Adapted Dave Ramsey’s principles for Haimisha lifestyle.
    • 00:43:29 - Clients achieve financial independence in six months.
    • 00:46:49 - Use high yield savings accounts; identify goals.

    Practical Pointers from this episode :

    1. Take inspiration from real-life success stories of individuals who achieved financial freedom through disciplined saving and smart financial planning. This can provide motivation and practical strategies for your own financial journey.
    2. Focus on paying off high-interest debts first, such as credit card balances. Once these are cleared, you can allocate more funds towards savings and investments.
    3. If you need to build or improve your credit, use credit cards strategically for essential purchases and always pay on time. This helps build a positive credit history without falling into debt traps.
    4. For long-term savings goals, consider high-yield savings accounts or mutual funds, such as the S&P 500, to grow your money more effectively.
    5. Begin by identifying your long-term financial goals. Whether it's paying off debt, saving for a house, or preparing for retirement, having a clear vision helps in creating a focused financial plan.
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    48 mins
Leadership Marketing Economics
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