The business landscape in Southeast Asia is booming, with innovation at its core. But in this fast-paced environment, companies are constantly searching for that next big edge. What if the answer wasn't just another talented hire, but leveraging the power of Gen AI to unlock new creative possibilities?

In this episode, we take a deep dive into the exciting intersection of Gen AI and creative innovation for businesses across Southeast Asia. We'll move beyond the headlines about AI replacing jobs and explore how AI is actually augmenting human creativity and generating fresh ideas in fields that were once considered purely artistic.

We'll also provide a holistic view of the latest adoption and hiring trends within Southeast Asia, discussing how businesses across the region are integrating AI into their teams and the skills they're looking for in the new AI-powered workforce.

Transcript for 24:47 onward available here: https://bit.ly/3RFp9Rs

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Feeling the heat of competition in Southeast Asia's booming market? You're not alone. Navigating the complexities of regional marketing and sales to generate more revenue can be a real challenge. But there's a powerful solution: AI that delivers. So how can businesses move beyond buzzwords and supercharge their growth through actual AI applications?

In this episode, we explore how AI can ingest your business data to personalize the customer journey and optimize campaigns for laser-sharp targeting across Southeast Asia. We also unpack the art of "promptcrafting" for more precise outputs, building and training custom GPTs to handle specific marketing and sales tasks, and best practices with readily available tools to optimize your funnel.

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Southeast Asia's burgeoning economy and rapidly growing middle class present an irresistible opportunity for business expansion. However, unlike established markets, navigating the PR landscape in Southeast Asia requires a more nuanced approach.

This diverse region is steeped in rich cultural nuances, varying media ecosystems, and rapidly evolving industries. These factors significantly impact how people consume information, build trust, and engage with brands, necessitating a strategic PR approach. In this age of constant change, how can businesses stay ahead of the curve and successfully establish themselves in the region?

In this episode, we go beyond simply outlining tactics. Join us as we tackle the intricacies of developing a robust SEA-focused PR strategy, establishing why the role of "strategic communication" can be a game-changer for your expanding business. We cover media relations, message amplification, brand equity growth, and more.

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