Episodes

  • Engage and Convert: Insights into Social Media Advertising - S4 E9
    Dec 28 2023

    In this episode of Let's Talk Social, host Rich Haik provides an in-depth overview of social media marketing. He discusses the importance of understanding the marketing funnel and the five key steps to successfully engage with customers. Rich delves into both organic and paid social media strategies, emphasizing the need for a cohesive and balanced approach. He also addresses the question of budgeting for social media spending, offering insights for determining an appropriate investment. Whether you're a content marketer or a business owner, this episode offers valuable insights into maximizing your impact through effective social media efforts.

    Support the show

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Show more Show less
    22 mins
  • TikTok Mastery: Creating and Capitalizing on Viral Videos
    Nov 10 2023
    S4E8 - From Zero to TikTok Hero: Secrets of Viral Video Success

    If you like going viral on TikTok, this video is going to talk about ways that we can spot trends, ultimately create a viral video, and then the steps after the fact to capitalize on it for our business and marketing goals. Welcome to season four, episode eight of Let's Talk Social. I'm your host, Rich, and I'm going to be taking you through all three topics today.

    Support the show

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Show more Show less
    16 mins
  • Social Media Simplified: Strategic Posting for Busy Marketers
    Jul 26 2023

    Welcome to Let's Talk Social! On this week's episode and host Rich Haik dives into the secrets behind MAXIMIZING your engagement and reach on social media. We'll cover valuable insights on how to maximize reach and engagement for your social media pages, tailored to different follower size ranges.

    The episode features a breakdown of four essential content types: static solo images, carousel posts, reels, and stories. Each content type plays a unique role in your social media strategy, from entertainment to promotion, inspiration, and education.

    We'll reveal practical advice on how to spread out these content types across your posts to achieve the best results. By understanding the ideal posting frequency and content mix, you can optimize your social media efforts.

    Remember to check out our Alpha Social Media website for a downloadable PDF with detailed guidelines to help you implement these strategies effectively.

    Join us on Let's Talk Social for valuable insights and practical tips to supercharge your social media game and make a lasting impact on your audience!

    Support the show

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Show more Show less
    14 mins
  • Navigating the Newsfeed: A Dive into Edge Rank Mechanics
    Jul 18 2023

    In this eye-opening episode of "Let's Talk Social," host Rich Haik goes beyond the surface to demystify Meta's mysterious algorithm that has long puzzled business owners and content marketers alike. Ever wondered how and why certain posts show up on your Facebook feed while others don't? Well, the answer lies in Meta's EdgeRank algorithm, which uses three crucial factors to score and decide the delivery of posts to users.

    Rich dives deep into this all-important algorithm, offering an unprecedented understanding of its inner workings, demystifying the roles of affinity, weight, and time decay in the prioritization and ranking of social content. Tune in as Rich breaks down these key factors in easy-to-understand terms, presenting actionable insights for businesses to boost their visibility and reach on Meta's platforms.

    Whether you're a seasoned social media marketer or a small business owner looking to maximize your social media presence, you'll walk away from this episode with a newfound understanding of Meta's EdgeRank, arming you with the knowledge you need to make the algorithm work for you. Listen in, learn, and take your social media strategy to the next level. Don't miss this game-changing episode that promises to revolutionize your approach to Meta's platforms.

    Stay tuned and let's decode the science of social together on "Let's Talk Social

    Support the show

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Show more Show less
    19 mins
  • From Awareness to Advocacy: Social Media's Power - Lets Talk Social S4E5
    May 26 2023

    Welcome back to Let's Talk Social Season 4, Episode 3. In this installment we delve deep into the transformative power of social media marketing in guiding and enhancing the customer journey.

    Join us as we walk through the ins and outs of utilizing social media channels to create powerful, engaging customer journeys that evolve, foster brand loyalty, and enhance customer engagement. Whether you're a social media newbie or a seasoned pro, this episode is jam-packed with insights, strategies, and tips that will supercharge your marketing efforts.

    Support the show

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Show more Show less
    18 mins
  • Website Optimization for Beginners: Ultimate Guide to Site Improvement
    22 mins
  • TikTok FINED $13.8M, New Instagram Features and More News for April 2023
    Apr 7 2023

    In this jam-packed episode of Let's Talk Social, we'll delve into the recent £12.7m fine imposed on TikTok by the UK watchdog for misusing children's data, and how it impacts the future of the platform. We'll also explore Facebook's addition of a 'broadcast' channel chat option for Groups, giving admins a powerful tool for group communication.

    As the world keeps turning, Australia has banned TikTok on government devices, raising concerns about data privacy and national security. On the other hand, LinkedIn is testing out a new 'Suggested' posts feature to boost user engagement in the feed. As the NFT craze continues, we'll discuss Instagram's decision to deactivate their NFTs on 11 April and what it means for creators and collectors.

    Don't miss our thoughts on the rollout of TikTok's 'edit post' button and the new '@mention' user feature in Instagram Notes, as well as Meta's new Reels ad options, designed to help businesses thrive on the platform.

    Last but not least, we'll dive into Twitter's headline-making moves, including their logo change to Doge, open-sourcing their algorithm, and the removal of legacy verified checkmarks. Tune in to Episode 43 of Let's Talk Social for an insightful discussion on the latest developments and trends shaping the ever-evolving social media landscape!

    Support the show

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Show more Show less
    12 mins
  • 6 Ways to Have BETTER POSTS on Social Media
    Mar 8 2023

    Welcome to this episode where you'll have the opportunity to learn six effective strategies for enhancing your social media posts. Our host, Rich, will be your guide as he delves into various topics that cover a wide range of techniques, from simple to complex. By listening to this episode, you'll discover valuable insights on when to post on social media and how to make your videos go viral.

    In today's digital age, social media has become an integral part of our daily lives, and the quality of our social media posts can make a significant impact on our online presence. With this in mind, Rich will provide you with six powerful tips that you can implement right away to improve your social media posts and attract more engagement.

    During this episode, Rich will cover everything from the best times to post on social media platforms to more advanced techniques, such as creating viral videos. Whether you're a social media novice or a seasoned pro, you'll find something valuable in this episode.

    To help you put these strategies into practice, we've also prepared a helpful checklist that summarizes the key takeaways from this episode. By following this checklist, you'll be able to achieve faster results and see a significant improvement in your social media engagement.

    If you're looking to step up your social media game and take your online presence to the next level, then this episode is a must-listen. So head over to our website and tune in to learn six powerful ways to create better social media posts.

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www.alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Support the show

    • Make sure to check out more episodes at www.ltspod.com/
    • Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/
    • For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/
    • Find Rich on Instagram here www.instagram.com/rah.creative/


    Thanks for listening!

    Show more Show less
    21 mins