Episodios

  • Ep 184: The Architect as Brand
    Sep 7 2025
    The Architect as Brand explores how personal reputation and firm identity collide, coexist, and shape modern architectural practice.
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    1 h
  • Ep 183: Tips for being an Architect AND a Good Person
    Aug 24 2025
    Architectural career tips meet life lessons in a conversation about balancing professional success with being a genuinely good person. This is Tips for being an Architect and a Good Person.
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    59 m
  • Ep 182: How AI is Changing Architecture
    Aug 10 2025
    Discover how AI tools are transforming architecture, from design and research to workflow efficiency, and shaping the future of practice.
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    1 h y 1 m
  • Ep 181: Attitude Reflects Leadership
    Jul 27 2025
    How leadership behavior shapes culture, trust, and growth - why people mirror what leaders model, and how influence is built through everyday actions.
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    1 h y 9 m
  • Ep 180: Size Doesn’t Matter
    Jul 13 2025
    The phrase “it’s just a small project” has probably caused more confusion, blown more budgets, and strained more relationships than we’d care to admit. It sounds harmless, maybe even charming - the architectural equivalent of a quick favor. But that phrase carries weight. Because behind every modest addition, bathroom remodel, or garage conversion is the same professional rigor we apply to larger work … just without the benefit of scale. Whether it’s fees that don’t shrink as expected, construction costs that defy logic, or clients caught off guard by the number of decisions they’ll need to make, these projects demand clarity, patience, and experience. So today, we’re talking about what architects need to communicate, anticipate, and prepare for when the work is small but the expectations are not. Welcome to Episode 180: Size Doesn't Matter. [Note: If you are reading this via email, click here to access the on-site audio player] Architectural Fees Don't Scale jump to 3:50 One of the most misunderstood aspects of residential design is how architectural fees are determined. Many clients assume that a smaller project should result in a proportionally smaller fee. But architectural fees don’t scale like that. A 400-square-foot addition still requires site measurements, code research, zoning analysis, (possibly) consultant coordination, and detailed documentation. Whether the project is 400 or 4,000 square feet, many of the baseline efforts remain the same. You still need floor plans, reflected ceiling plans, building sections, wall sections, electrical layouts, and coordination with structural engineers or energy consultants. And while the documentation may be shorter, the care and precision required to make a small project work can sometimes take even more time. For example, a kitchen renovation might involve more detail and coordination per square foot than an entire house. The AIA has published guidance on fee structures in the "Architect's Handbook of Professional Practice," (this is a book that I highly recommend) which notes that project complexity and risk should be used to help determine compensation, not just size. As architects, we must be clear in helping clients understand that fees represent time and expertise, not floor area. If you charge a fixed fee or percentage of construction cost, be sure to explain what that covers and what it doesn’t. Helping clients see the value in pre-design services, permitting assistance, and construction observation can prevent misunderstandings later. Saving the best for last, just because it’s a small project doesn’t mean the liability is small. Professional risk remains, which means the time spent to get it right matters, regardless of scale. the post that I referenced in our discussions was this one ...*the penalty of drawing too much - Excessive or Essential? The Entire Timeline jump to 9:43 Clients often think the timeline for a small project will be quick. And to be fair, the design phase might be shorter than that of a ground-up custom home. But that’s only one piece of the puzzle. Permitting can take anywhere from a few weeks to several months, depending on the jurisdiction. In some cities, small additions are routed through full plan review just like new homes. And once the project is permitted, the construction timeline is subject to the availability of contractors and materials, site conditions, and even weather. It’s our responsibility to help clients understand the full arc of the process. According to a 2023 survey from Houzz, the average design-to-completion timeline for a kitchen remodel is around 8-12 months, even when the construction itself only takes 2-3. Why the gap? Because there are lags built into the process. Design review boards, HOA approvals, contractor bidding windows, and permit review times all add up. When you add in backorders on appliances or materials, things can shift quickly. That’s why it’s so important to map out the process...
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    1 h y 6 m
  • Ep 179: Is Half the Story Enough?
    Jun 29 2025
    Architectural influencers on social media can bring real insight to the table while others blur the line between experience and performance, you should evaluate what you’re seeing, questioning why it was shared, and learn how to tell the difference between helpful guidance and a well-lit shortcut.
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    1 h y 4 m
  • Ep 178: Under Pressure
    Jun 15 2025
    What happens when architects face extreme pressure? Ep. 178 explores how stress reveals character, process, and priorities in practice.
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    1 h y 1 m
  • Ep 177: Hanging Out Your Shingle
    Jun 1 2025
    There’s a moment in almost every architect’s career where the idea first surfaces—quietly at first, then louder over time: What if I started my own firm? Maybe it’s the itch for creative freedom, maybe it’s frustration with someone else’s decisions, or maybe it’s just the instinct to build something of your own. I’ve had this conversation more times than I can count—at desks, on job sites, over drinks after a long day. It’s a topic that stirs up excitement, fear, pride, and possibility all at once. Today, we’re stepping into that mindset—the leap, the hustle, the vision behind doing your own thing. Welcome to Episode 177: Hanging Out Your Shingle [Note: If you are reading this via email, click here to access the on-site audio player] We have a special guest to assist us with discussing today’s topic. Joining us is Daniel Istrate, AIA — a licensed architect and co-founder of Kontexture, a Phoenix-based architecture firm with a growing international presence. Originally from Romania, Daniel moved to the United States as a teenager and went on to earn his architecture degree from the University of Arizona, with studies that also included Italian, Literature, and a minor in studio arts. He began his career at a small local firm, later navigating the challenges of the 2008 recession while gaining experience at a large national practice. But like many of us, he felt the pull toward something more personal, and in 2013, he made the leap, leaving a stable job to start his firm with longtime friend and collaborator Jorge Toscano. Since then, Kontexture has grown to include two offices - one in Phoenix and another in Hermosillo, Mexico - and in 2018, they expanded into construction by launching a design-build company. Daniel is joining us today to discuss betting on yourself, building with intention, and creating a firm from the ground up - all themes at the heart of today’s topic. Let’s start at the moment just before you decided to launch your own firm - what pushed that decision from a long-time idea into something real? The first time I played with the idea of opening a firm with another colleague from the first firm I was working at was in 2007 right before the recession. We quickly realized that was not good timing so we decided against it. Looking back that was a really good thing, I was only two years out of school and still very green. After weathering the recession at Smithgroup and getting licensed while there, I started taking on some side work. I got an offer from another firm to move there as the principal was thinking of retiring soon and was looking to have someone take over. After being there for a year, on a Friday night at 1:00 am while still at the office I decided that this is the time. I already had a steady stream of clients and projects that I was doing on the side (moonlighting) Binkowitz Residence - Kontexture You didn’t start Kontexture alone - can you talk a bit about that partnership and how you and Jorge divided up the early responsibilities? I started Kontexture with Jorge whom I met while we were both in first year at the U of A. We always talked about starting a firm together, even while in college. Early on we were each responsible for our own projects, from early meetings with clients, to design, construction documents, Construction Administration, etc. But we have identified early what each of our strengths were and we worked off of that. Jorge is a stronger designer and I am more technical. Marigold Dispensary - Kontexture When you first opened your doors - how did you find work? Did you chase the kind of projects you wanted, or take what came? We started the firm with about 20 small projects that we were both working on, on the side. Once we started the phone kept ringing and we kept getting work based on recommendations from engineers we were collaborating with, contractors and most important, the clients we had were recommending us.
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    1 h y 15 m