Curious about the challenges of transitioning from a corporate environment in China to the bustling startup scene in Barcelona? How has she created an AI company and is bootstrapping her way up? How is their marketing strategy? How do you build domain authority for your startup? Join us as Tania Van Gastel, CEO and co-founder of The Multiverse AI, shares her unique journey. Her insights shed light on building a product-driven company amidst the AI frenzy, the significance of transparency, and the art of indie hacking.

Discover how the vibrant startup community in Barcelona, bolstered by events like Startup Grind, fosters innovation and authentic conversations, providing valuable platforms for growth and reflection.

AI, however, couldn't fix Àlex not picking the right microphone for recording nor his mistaking multiverse for metaverse in the middle of the conversation, so there's that.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Unlock the secrets of navigating the turbulent waters of venture capital with our latest episode featuring the ever-insightful Mercè Tell, (GP & co-founder of Encomenda Capital Partners). This is a recording of one of our latest Startup Grind BCN events, recorded in early 2024.

Ever wondered how down rounds, declining M&A transactions, and slumping tech stock valuations are reshaping the investment landscape? Mercè sheds light on these pressing issues, providing a straightforward and transparent outlook that both VCs and startups will find invaluable. She also forecasts the trends for 2024, separating the hype from the reality in AI, and discusses the significant impact of reduced funding on the market.

In our deep dive into the world of startup investments, Mercè helps us unravel the complexities of early-stage versus late-stage ventures. Discover why seed stage investments can offer better returns and more founder-friendly terms, along with the unique conditions and legalities that each stage presents. We also examine the lifecycle of startups, the varied exit strategies, and the potential resurgence of M&A activity that could breathe new life into the VC ecosystem.

Finally, don't miss our conversation on emerging trends that are catching the eyes of investors, from sustainability and green tech to AI. Learn the crucial factors that VCs consider when evaluating AI companies, including the importance of practical, problem-solving solutions. Mercè also shares her journey from managing inherited funds to co-founding Encomenda, along with strategies for market validation, effective fundraising in a bear market, and convincing successful entrepreneurs to venture into VC. Packed with real-world insights and expert advice, this episode is a must-listen for anyone invested in the future of venture capital.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Ever wondered how to protect yourself from online scams while keeping advertisers honest? This episode is a must-listen as we welcome Nandini Jammi from Check My Ads, back on the podcast, after almost four years since her first appearance. Check My Ads is the pioneering agency fighting against fraudulent advertisers, right-wing disinformation and tackling online scams.

We promise you'll walk away with a deep understanding of how business ethics and company values can shape the future of social media marketing schemes.

Don't buy anything off Twitter/X. Pinky promise?

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/