Episodios

  • Life Update: Creating Content You're Proud Of, Hamster Wheels, Getting Your Foundations Right, Making Time for Important Things & More!
    May 26 2025

    I hate when my fave podcasters go AWOL, so here's a little update and a few things I wanted to share! I'll be back on the podcast airwaves in July - will you miss me? Send me a DM on Instagram if there is something in this episode that resonated (@steviedillon_).

    See you soon!

    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    20 m
  • Online Business is Changing: How I'm Adapting My Content Strategy to Keep Up
    May 5 2025

    nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.

    1. Social Media — invest in your performing content to get more engagement
    2. Email Marketing — start nurturing your email list
    3. Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform

    In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.

    Episode Shownotes:

    00:00 Changes in the online business industry
    01:22 Traditional attention channels
    03:10 Evaluating channel effectiveness
    06:39 Shifts in social engagement
    18:43 Revamping email strategies
    26:24 The Role of podcasting
    34:26 Conclusion and next steps

    ———

    Recommended next episode:

    Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)

    Ep 272: Pay Me Attention: How to Grow, Fast.


    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    37 m
  • Life Update: Seasons, Adjusting to Life as Primary Parent, Domino Habits and Getting My Spark Back
    Apr 28 2025

    I haven't launched anything for nine months. I have been dark on social media, and I have only sporadically appeared on this podcast. So you might be wondering - Stevie, where have you been? What have you been doing and what is coming next? And if you have, you're gonna love today's podcast episode.

    And if you haven't, then this is the episode that you didn't even know that you wanted!

    Episode Shownotes:

    00:00 Introduction and where I've been
    00:52 The concept of seasons in business
    05:16 Rediscovering myself: music and reading
    07:35 The power of domino habits
    13:27 Balancing business and parenthood
    17:13 Clarifying my mission and future goals
    24:02 Conclusion and final thoughts

    ———

    Recommended next episode:

    Ep 250: I’ve Worked 5 Hours a Week Since March. Here’s How.


    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    28 m
  • Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business
    Apr 21 2025

    Read this series on Substack: https://lifestylebusinessschool.substack.com/

    For your lifestyle business to really SING, there’s one final step in the four part personal brand series – to turn what you’ve conjured up so far and giving it a talkaboutable edge!

    Getting this right from the outset is like sprinkling magic fairy dust on your business.

    Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it.

    It also makes everything you do to try to get attention after that point about fifty million times easier.

    In this episode, we walk through exactly how to do it:

    00:00 Introduction to talkaboutable edge
    00:18 Recap of previous episodes
    00:50 Defining talkaboutable edge
    03:55 Examples of talkaboutable edge
    08:30 Steps to create a talkaboutable edge
    10:03 Developing thought leadership
    16:01 Creating a mission-based business
    17:49 Crafting a unique concept
    22:07 Infusing your concept into your business
    28:30 Conclusion and next steps

    ———

    Recommended next episode:

    → Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276

    → Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277

    → Part Three (‘You Talkin’ to ME !’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278

    → Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279

    Links Mentioned:

    → Read this series on Substack: https://lifestylebusinessschool.substack.com/


    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    32 m
  • ‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell
    Apr 7 2025

    Welcome to Part Three of our five-part series on setting up your personal brand for success!

    In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible.

    You can view Part One and Part Two of this series here, and subscribe to the podcast to be notified when the next part is released.

    Ready to turn your niche into a powerhouse brand? Let's dive in!

    Episode Shownotes

    00:00 Introduction: The importance of positioning
    01:09 My journey: From corporate job to social media manager
    02:55 The turning point: Bali and beyond
    04:08 The biggest mistake: No niche, no market
    05:55 The power of positioning
    10:05 Understanding the customer journey
    14:09 Steps to effective positioning
    16:12 Choosing the right market
    21:42 Conclusion: position well to sell
    22:48 Next steps and further learning

    Recommended next episode:

    Part One in the Series: Don't Build Businesses! Build Projects!

    Part Two in the Series: Three Layers Deep: All Aboard the Niche Train

    Links Mentioned:

    '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on Substack


    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    23 m
  • Three Layers Deep: All Aboard the Niche Train
    Mar 31 2025

    To stand out and sell — always, but especially in 2025 — you’ve gotta niche.

    Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.

    But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.

    How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how.

    PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!

    Episode Shownotes:

    00:00 The importance of niching
    01:25 Common mistakes in niching
    03:06 Stages of business development
    09:17 The need for a niche in a crowded market
    12:31 Three-step process to effective niching
    13:04 Step 1: Choosing a profitable market
    17:05 Step 2: Going one layer deeper
    18:14 Step 3: Niching by vehicle
    25:29 Conclusion and next steps

    ———

    Recommended next episode:

    Part One in the Series: Don't Build Businesses! Build Projects!

    Links Mentioned:

    'Three Layers Deep! All Aboard the Niche Train' - Read this article on Substack


    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    29 m
  • Don’t Build Businesses. Build Personal Brand Projects Instead!
    Mar 24 2025

    This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.

    Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.

    In this episode, we're starting strong 🥃

    I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES..

    .. in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.

    Episode Show Notes

    00:00 The importance of finding your niche
    00:34 The cold hard truth about personal branding
    01:37 Projects over businesses
    02:24 Understanding personal brand-based businesses
    04:29 Personal brand-based business vs. traditional business
    06:30 What is a personal brand?
    08:00 What are business interests?
    10:23 Examples of personal brand projects
    16:52 Conclusion and next steps

    ———

    Recommended next episode:

    This is Part One in a series - subscribe to the podcast to get the next one the second it drops!

    Links Mentioned:

    'Don't Build Businesses! Build Projects!' - Read this article on Substack


    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    19 m
  • Offer Suite Magic: The Three Offers For Growing to A Million Dollars Without Stress, Complexity or Burn Out
    Mar 18 2025

    Your offer suite is the beating heart of your business. Without it, you don’t have a business.

    In this episode, I will show you how to map out an offer suite with one flagship offer as the crown jewel. You'll discover why small (and might is best) and the ONLY three offers you need to hit a million dollars (plus, how to structure to reach your time and money goals.

    I cover:

    • Why a simple offer suite is the key to a lifestyle business that prioritises balances;
    • The only three offers you need, which order to create them in and the job each does;
    • How to map a profitable offer suite.


    Episode Show Notes:

    00:00 The importance of an offer suite
    00:37 Creating a high-converting offer suite
    01:48 The case for a simple, streamlined offer suite
    12:26 First offer: Flagship offer
    16:10 Second offer: Entry offer
    21:33 Third offer: Anchor offer
    25:22 Mapping out your offer suite
    34:04 Conclusion and next steps

    ———

    Recommended next episode:

    Ep 252: How to Create an Irresistible, “Hell Yes” Online Course, Coaching or Membership Offer (Inspired by 2am Flights and Toddler Meltdowns)

    Links Mentioned:

    Get Create and Validate for 60% off to create your first or next irresistible online course in the next 12-weeks

    66% off Dream & Design where you can design (or re-design) a wildly aligned, time leveraged expertise-based business model that feels just right for you


    Want more? Here’s how we can help you:

    Free WorkshopCreate our knowledge-based lifestyle business in 2025

    Subscribe to the Fully Free Newsletter Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

    Join Lifestyle Business SchoolGet the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.


    Enjoy this content? Follow and subscribe for more:

    → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

    → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

    → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

    Más Menos
    36 m