What if the simple choice of a watch shape could redefine an entire industry? Jess Chow and Sunny Fong, the brilliant minds behind VIEREN, join us to share their incredible journey of creating a brand that’s challenging the norms. Jess’s deep family roots in the watch world and Sunny’s vibrant fashion expertise have culminated in a line of rectangular watches that stand out from the crowd. Hear about their serendipitous meeting, the personal and cinematic inspirations behind their designs, and the hurdles they faced in crafting these one-of-a-kind timepieces.

Celebrating the artistry of watchmaking, we dive into the meticulous process of creating VIEREN’s Swiss-made components and their unwavering commitment to sustainability. From the launch of the VIEREN brand in the challenging landscape of 2020 to the innovative online strategies they adopted during the pandemic, Jess and Sunny’s resilience is nothing short of inspiring. They also give us a sneak peek into their upcoming in-person pop-up event in Toronto, where they hope to reconnect with their community and showcase their stunning creations.

In this episode, we explore Varon’s evolving collection, from the OG Automatic line inspired by modernist architecture to their fashionable collaboration with hip-hop star Saweetie. Jess and Sunny discuss their design philosophy, the intersection of fashion and horology, and their focus on authenticity. Learn about their latest collection inspired by vintage stereo systems and their future plans for brand expansion. This is an episode brimming with passion, creativity, and a fresh outlook on the fusion of fashion and luxury in modern watchmaking. Don't miss it!

Pick up your VIEREN here: https://vieren.co/

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Ever wondered how a boutique watch brand rises to prominence in a saturated market? Join us as we sit down with Jérôme Burgert from Serica, who shares the captivating journey of creating a watch brand that fuses vintage inspiration with modern precision. Discover the genesis of Serica, co-founded with Gabriel, and their fascination with tool watches from the 40s to the 70s. Jerome offers his intriguing take on encountering counterfeit Serica watches on platforms like Alibaba, considering them as an unintentional nod to Serica's design influence and impact.

We explore Serica's unique design philosophy, which emphasizes simplicity, elegance, and practicality. Jerome details how Serica differentiates itself from brands like Rolex by innovating with distinctive hand shapes and thoughtful design choices. Get an insider's look at their current lineup, including the 6190 field chronometer, the 5303 diving chronometer, and the 8315 travel chronometer, each crafted with a keen eye for originality and functionality. Jerome also shares the challenges and triumphs of sourcing reliable movements, culminating in a successful partnership with Soprod, enhancing both the performance and aesthetics of Serica watches.

Dive into Serica's future aspirations as Jerome discusses plans for expanding their collection to include dress watches, chronographs, and women's watches, all while maintaining a focus on sustainability and timeless design. Reflecting on the emotional connection watch enthusiasts have with their timepieces, we ponder the sentimental value of a "daily beater" versus a "Grail watch." Jerome also shares insights into Serica's global vision and the importance of storytelling in creating a deeper appreciation for their timepieces. Whether you're a watch aficionado or just discovering the allure of finely crafted timepieces, this episode offers a compelling look into the artistry and passion behind Serica watches.

Check out Serica: https://www.serica-watches.com/en/

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Ever wondered how an industrial designer transforms into a watchmaking maestro? Peter Cho from Jack Mason is here to share his remarkable journey with us. From his beginnings at Movado to designing high-profile watches for Hugo Boss and Tommy Hilfiger, Peter's story is filled with passion, creativity, and perseverance. Listen to how Swiss and Scandinavian design philosophies influenced his work and eventually led to the creation of Jack Mason in 2015, with a focus on timeless, high-quality, and affordable watches.

Peter doesn't just talk about watches; he delves deep into the core design philosophy that sets Jack Mason apart. Learn about the brand's evolution from its early days selling through Nordstrom to its current focus on e-commerce. Peter shares personal anecdotes, illustrating how Jack Mason watches have evolved in quality and design while maintaining their approachable, classic style. Discover the meticulous thought process behind iconic models like the Pursuit pilot watch and the impact of the Strata Timer on the brand's trajectory.

We also explore the behind-the-scenes challenges of building a watch brand from scratch. From transitioning from wholesale to e-commerce to striving for a place alongside reputable names in the watch industry, Peter opens up about the mental toughness required to grow Jack Mason. Hear about the brand's commitment to creating a memorable customer experience, right down to the thoughtful packaging of each timepiece. This episode is a treasure trove of insights for anyone passionate about watches or intrigued by the art of quality craftsmanship.

Check out Jack Mason:
https://jackmasonbrand.com/

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Etienne Malec had a life-changing moment at 16 when he stumbled upon his late father's watch collection, igniting a passion for horology that would shape his future. Join us as Etienne recounts his remarkable journey from that emotional discovery to the creation of Baltic Watches. Hear how his father's collection of iconic timepieces from brands like Omega and Zenith inspired a lifelong love for vintage aesthetics, leading to a unique blend of old-world charm and modern practicality in Baltic's designs.

Discover the intricate process of creating Baltic's vintage-inspired timepieces and maintaining a consistent design language. Etienne reveals the challenges and successes of staying true to Baltic's vision while navigating market trends and evolving consumer preferences. Learn about the strategic innovation behind the Prismic collection, which allows Baltic to test new design elements without diverging from their core identity. We also draw parallels with industry giants like Rolex and Porsche, discussing the importance of brand coherence and the pitfalls of frequent changes in leadership and strategy.

Etienne shares exciting future plans, including the opening of a new showroom in New York and the launch of the unique MicroRotor Roulette dial. Get an insider's look at the entrepreneurial hurdles Baltic has faced, from production issues to maintaining visibility, and the relentless effort required to keep the brand dynamic and innovative. This episode is a treasure trove for watch enthusiasts and budding entrepreneurs alike, offering a compelling mix of personal anecdotes, industry insights, and a glimpse into the future of Baltic Watches.

Checkout Baltic's Website:
http://baltic-watches.com

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Imagine taking a serene stroll by a Scottish lochan and stumbling upon the inspiration to craft timepieces that intertwine local artisanship with the elegance of enamel dials. Our guest, Lewis Heath of Anordain and Paulin Watches, did just that, transforming a vision into meticulously crafted watches that challenge the luxury market's status quo. Join us as Lewis recounts the birth of Anordain in the tranquil Highlands and how an art school graduate's dedication led to the mastery of enameling, encapsulating the true spirit of bespoke watch creation.

Watches are more than timekeepers; they're storytellers and companions in our daily lives. In this episode, we delve into the playful world of Paulin Watches and how they infuse whimsy into the routine of time-checking. We also examine AnOrdain's approach to creating mesmerizing pieces without the hefty price tag, bringing luxury within reach. Discover the innovation that goes into designing versatile cases that embrace various movement types, and revel in the joy of hidden visual treasures tucked away in minute markers.

Navigating the intricacies of watchmaking, we uncover the less discussed challenges of the craft, from the health hazards in enamel production to the complexities of logistics and manufacturing. We ponder the possibility of in-house movement production and share an anecdote that may make you view the after-sales service of luxury brands in a new light. Strap on your horological curiosity; we're unwinding watch design with Lewis Heath, where every watch is a testament to dedication and passion.

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https://anordain.com/

Check Out Paulin:
https://www.paulinwatches.com/

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Embark on an enchanting narrative as Thilo Mühle, the captivating voice from Mühle-Glashütte, guides us through a legacy built upon precision and adventure. Our latest podcast episode is a tapestry of personal feats and horological history, where Thilo's audacious cycling quest from Germany to Rome mirrors the resilience of the timepieces his family has meticulously crafted for generations. The saga of Mühle-Glashütte unfolds, revealing its transformation from maritime instrument mastery to the creation of iconic watches like the Rescue Timer, surviving the tides of German reunification and the fall of the Berlin Wall.

As we traverse the chronology of Mühle-Glashütte's watchmaking heritage, Thilo unveils stories of innovation and kinship with the automotive industry, while spotlighting the brand's dedication to craftsmanship that has stood the test of time. He candidly discusses the challenges of navigating a turbulent history, from post-war rebuilding to embracing the digital era, all while maintaining an emotional connection with each watch. Thilo's warmth permeates the conversation, emphasizing the power of storytelling in forging a bond between a timepiece and its wearer.

Gazing into the horizon, Thilo shares the strategic vision that steers Mühle-Glashütte towards future horizons, illuminating the brand's thoughtful approach to in-house movements and sustainable growth. We gain insight into the brand's commitment to innovation, serviceability, and customer delight, along with the anticipation of leadership transition as the next generation prepares to uphold the family's watchmaking tradition. Join us for an intimate exploration of how a revered company navigates its legacy into the future, anchored by history yet propelled by the winds of change.

Check out Nautische Instrumente Mühle-Glashütte:
https://www.muehle-glashuette.de/en/

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Embark on an exclusive journey with Francois-Xavier Hotier, the esteemed president of Ulysse Nardin North America, as he unveils the heritage and innovation that propels the brand to the forefront of the watchmaking industry. From the genesis of the 1846 marine chronometers to the bold strides with the Freak watch revolution, FX illuminates the path that has secured Ulysse Nardin's place as a paragon of avant-garde luxury. His personal anecdotes within the horological world, leading up to his current stewardship, add a rich narrative to the already fascinating tale of precision and prestige.

Witness the harmonious dance between tradition and cutting-edge technology, where the mastery of the Classico collection and the daring spirit of the Freak S Nomad coexist. Ulysse Nardin's craftsmanship and the meticulous enamel dial-making at Donzé Cadrans stand as testaments to a brand that values engineering prowess over mere marketing. The episode peels back the layers to reveal how Ulysse Nardin's unwavering dedication to innovation has not only crafted a legacy but continues to drive the pulse of modern horology.

Finally, we address the pressing matters of sustainability and the significance of community in the watchmaking sphere. Discover Ulysse Nardin's commitment to an eco-conscious approach, forging partnerships with organizations like One More Wave to support disabled veterans. Reflecting on the importance of maintaining a passionate and innovative business culture, we delve into the ethos that transforms customers into ambassadors and shapes a team as cohesive and dedicated as the Navy SEALs. Join us for an insightful exploration of how Ulysse Nardin's timepieces are more than just instruments of time—they are harbingers of change and craftsmanship.

Check out Ulysse Nardin:
https://www.ulysse-nardin.com/usa_en/

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As a young collector, I was mesmerized by the intricate dance of gears and springs inside old pocket watches, a fascination that propelled me on a journey through the art and science of horology. Imagine my excitement sitting down with vintage Rolex expert Jeff Hess, CEO of Duber Time Group, whose own path unfolded from youthful curiosity to venerating some of the world's rarest Patek Philippe's. We recount the evolution of Old Northeast Jewelers from its roots in vintage watch sales to a flourishing new watch emporium, navigating the ever-shifting seas of the watch and jewelry industry. Jeff shares remarkable tales of the chase for those elusive timepieces, and we muse over the dramatic transformation in vintage watch pricing and availability.

Horological aficionados, you're in for a treat as we unpack the strategic genius behind luxury watch brands, zeroing in on Breitling's impressive resurgence under Georges Kern. Feel the buzz as we ponder Kern's potential to breathe new life into Universal Geneve and what this could mean for watch connoisseurs everywhere. We pull back the curtain on our discerning eye for German precision, highlighting niche timepieces like Meistersinger and Mühle Glashütte, and our bond with the rising star Sternglas. Join us for a celebration of craftsmanship and an insider's look at the meticulous curation that brings these exceptional German watchmakers into our fold.

We wrap up this horological soiree with a look toward the future, sharing our aspirations and the hurdles of scaling a business steeped in the love of timekeeping. Discussions of personal encounters with collectors and industry figures illuminate the deep roots of brand loyalty and identity within the culture of watch enthusiasts. Our passion for authenticity and fervor for the craft radiates as we set our sights on another decade of success, driven by our unwavering commitment to the timeless art of horology. Whether discussing the robust charm of Mühle-Glashütte's SAR Rescue Timer or the accessible allure of Sternglas watches, every second of this episode is a testament to the joy and personal connections that lie at the heart of watch collecting.

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