Finnegan Bell, known to the world as Love Ghost, always knew he wanted to defy genres. He describes his own music as a combination of rock, grunge, metal and emo—influenced by everyone from Kurt Cobain to Rihanna (who he hopes to share the stage with someday, as you’ll find out in this episode). But what really sets Love Ghost apart from his contemporaries is the marketing strategy he employs for his music, including a viral music video made popular by his growing fanbase in Latin America.

In today’s episode, Marilyn chats with Finn about his current content strategy, emphasis on mental health, and the incredible (true) story of his first million views on YouTube.

Produced by Marilyn Moser

Edited by Marilyn Moser

On-set production and recording by Marilyn Moser and Fiona Grey

Filmed at The Mint in Los Angeles, CA

Theme music by Gloria Tells, courtesy of Epidemic Sound

The Buy My Merch Podcast is the music industry podcast you’ve been looking for. In each episode, host and HEADS on TV founder Marilyn Moser invites a new guest on to share their insight into what it takes to “make it” in the modern music industry. Whether it’s selling merch out of the trunk of a car, or playing shows to empty venues—these are the real stories behind the artists who never gave up.

a HEADS on TV production