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Loyalty Gen - Gamification in der Kundenbindung
Oct 13 2022
Length: 48 mins
Podcast

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Loyalty Gen - Gamification in der Kundenbindung

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Summary
"Das Potenzial von Gamification als Marketing-Instrument zur Neukundengewinnung und Kundenbindung – eine qualitative Analyse"

Jochen Mägerlein im Austausch für seine wissenschaftliche Arbeit zum Thema Gamification zur Neukundengewinnung.

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