No! Not again! Another Hodinkee episode… but this time the news is a bit bigger and stranger. Let’s dive into the how, who, and why behind Hodinkee’s latest news story.

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Yep. Well, Monsieur Donald J. Trump has a watch line. Well kind of. Apparently he licensed his name and likeness to be used on a watch. And quoting the man himself, “It’s the greatest watch ever. Period. In the history of humanity.” Not really, he didn’t say that, but I assume he will, just give him some time. He did say “I love gold, I love diamonds”, so that gives you a bearing on what these watches will look like. Anyways, without further ado, let’s discuss!

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One dial, two dial, green dial, blue dial. This week we lowered ourselves down into the rabbit hole that is dials. From stone dials, to enamel, guilloche and ceramic, there are more variations of watch dials than you can shake a fist at. Let's go through the major ones together, and see if we can introduce you to something new!

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