• MARKENFELD PODCAST | ON POINT WITH CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)

  • May 2 2024
  • Length: 32 mins
  • Podcast

MARKENFELD PODCAST | ON POINT WITH CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)

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  • MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Christian Wiegand, Head of User Development NIO Deutschland. 🎤 Talking Blue Sky Coming: Nio not only empowers the electric vehicle revolution, the company also empowers a joyful lifestyle for all. What are the "drives" behind Nio's unique business model and philosophy? 🎤 Talking User Development: With an increased transparency and ongoing democratization of content creation, customers are more and more taking over changing from the co-pilot to the driver's seat. To which extend are brands nowadays still able to "develop" users? 🎤 Talking Tech Competition: Tech companies are allies and competitors alike. How does co-creation look like with Tech Giants such as Google, Microsoft, Apple & Co.? 🎤 Talking Market Entry: Is it especially challenging for an Asian brand to compete in the German market - the "mothership" of automotive so to speak? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Christian Wiegand, Head of User Development NIO Deutschland. GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
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