Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zero marketing budget to Bloody Marys at barbershops and turning a lawsuit into viral marketing gold. The best part? Their success isn't just measured in revenue—we're talking 60 million bars of soap donated, becoming the "doer" in your community who solves real problems, and a family business that's been going strong for 20 years. You're about to hear the unfiltered, no-fluff truth about what actually works in marketing, straight from people who've done it.

SHOW NOTES

→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact

→ Learn more and apply for the 10,000 Small Businesses Program

→ Place your first order with Soapbox and get 25% off with code MAKINGGOOD25

→ Try some tasty gluten-free treats at Bake Me Happy (or check out Letha's website)

→ Try out McClure's Pickles

WHEN YOU'RE READY

• 🌼 ⁠⁠⁠⁠Join Making Good Happen
• 🫶 Browse the Shop

CONNECT

• 📸 ⁠⁠⁠⁠Instagram
• 🧵 Threads
• 💻 LinkedIn

SAY THANKS

• 🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠
• 🌿 ⁠⁠⁠⁠Leave a rating on Spotify

Is your calendar full, but your progress feels... stuck? In this Book Club pick, The Long Game, Dorie Clark teaches us how to create white space, focus on what matters, and build a business that lasts. Tune in for real talk on saying no, playing the long game, and finding your North Star.

LISTEN TO NEXT

→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308

SHOW NOTES

→ How to Play the Long Game | Book Club | 311

WHEN YOU'RE READY

• 🌼 ⁠⁠⁠⁠Join Making Good Happen
• 🫶 Browse the Shop

CONNECT

• 📸 ⁠⁠⁠⁠Instagram
• 🧵 Threads
• 💻 LinkedIn

SAY THANKS

• 🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠
• 🌿 ⁠⁠⁠⁠Leave a rating on Spotify

BUCKLE UP! Scratchy voice and all, in this episode, I get a little vulnerable and strategic by pulling back the curtain on my own email marketing data. I share why email still holds a special place in my heart (even when my voice is scratchy!), why growing your list matters so much, and the three biggest drivers that have fueled my email list growth over time. If you want actionable insight and a peek behind the scenes of how I build real relationships (and real revenue) via email—this episode is for you.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/310

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

⚡️ Get 90 Days of Magic (with special podcast discount) here.

Picture this: You sit down with the best intentions. You write down some goals. Maybe even fill out a calendar. But a few weeks in... you’re off track, overwhelmed, and wondering where all that motivation went.

And then—before you know it—another quarter’s gone. And you’re carrying the same goals into the next one.

If you’ve ever felt like that, especially heading into Q4—the busiest, most chaotic, most emotional quarter of the year—you’re not alone. And you’re not doing anything wrong.

But what if this year could be different?

What if you had a simple, life-first plan for the next 90 days—one that makes room for your goals and your actual life?

That’s what this episode is all about.

I’m sharing the full 7-step planning method I use every single quarter—designed specifically for small business owners who want real results without the burnout.

Let’s get into it.

Feeling stuck, burnt out, or over it with hustle culture? In this episode, we explore Tiny Experiments by Anne-Laure Le Cunff—a radically refreshing approach to productivity. Learn how to use curiosity, reflection, and small challenges (aka “pacts”) to make real progress without the pressure.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/308

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

In this episode, Charelle and I share how Designing Your Life reframed career and lifestyle goals through design thinking, energy mapping, and creative experimentation. Learn how to map your values, draft multiple life options, and move forward with curiosity—not perfectionism. Whether you're running a business or reevaluating your path, there’s something here for you.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/307

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let’s simplify your strategy and get results.

LISTEN TO NEXT

→ ⁠⁠⁠⁠303: Why I’m In a Funk (And How I’m Climbing Out of It)

SHOW NOTES

→ ⁠⁠⁠⁠306: 10 Easy Marketing Wins You Can Use Right Now

***

WHEN YOU'RE READY

• 🌼 ⁠⁠⁠⁠Join Making Good Happen
• 🫶 Browse the Shop

***

CONNECT

• 📸 ⁠⁠⁠⁠Instagram
• 🧵 Threads
• 💻 LinkedIn

***

SAY THANKS

• 🍏 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠
• 🌿 ⁠⁠⁠⁠Leave a rating on Spotify

In this Book Club episode, we're discussing The Mountain Is You by Brianna Wiest. We explore self-sabotage, emotional intelligence, and what it really takes to change. From micro shifts to future self visualization, this episode is full of insights to help you get out of your own way and create a more aligned life and business.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/302

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts