If you want your website to rank high on Google but have always been intimidated by the concept of SEO, this episode of the Prosperous Empath® is for you! I’m sitting down with Kelsey Flannery, a Google Certified Expert and CEO of KaeRae Marketing, and UNBOUNDED Mastermind member, to talk about the basics of search engine optimization and how to approach it in a way that aligns with your values as an empath. Kelsey quit her job at a big marketing agency to develop an innovative Google marketing framework that allows you to authentically share who you are while strategically using SEO to your advantage. We’re digging deep into how Google really works, breaking down common SEO terms that may have overwhelmed you in the past, and sharing easy steps you can take right after listening to this episode to improve your rankings and visibility. While Google may appear like the cool kid that’ll never talk to you, it actually wants to be your best friend. In this conversation, Kelsey and I will equip you with the understanding and tools you need to start making Google your best friend as an empath.

Topics:

• Humanizing SEO and the idea that while it can be intimidating, Google is an introvert’s best-kept secret in marketing and can be used in empathetic and values-aligned ways
• The difference between hunting-based vs. harvesting-based marketing and how SEO can help you educate,grow and attract your target audience
• Basic SEO terms (search engine optimization, Google Analytics, conversions, and keywords),what they actually mean and why they are a game changer in the online business world
• Easy steps you can take right now to start growing on Google and when to consider outsourcing to a marketing team

Episode Resources:

• Join us on May 13th at 12pm ET for our monthly Non-Networking Power Hour for Empath Entrepreneurs with our UNBOUNDED Mastermind Community for deep connections and meaningful support.
• Google My Business

Connect with Kelsey:

• Website
• Facebook
• Instagram: @kaeraemarketing
• LinkedIn

Connect with Catherine:

• Apply to join the free Unbounded community, a vibrant group of empathpreneurs who are passionate about supporting each other on our entrepreneurial journeys.
• Website
• LinkedIn
• Instagram
• YouTube
• Sign up to receive my weekly digest on empathic entrepreneurship and hear from voices committed to spreading this message, sent straight to your inbox every Friday since 2016, here.

Work with Catherine:

• Interested in working 1:1 with a certified coach on Catherine’s team, or joining her in one of her premium mastermind programs? Schedule a low-pressure call to begin the conversation here.

Visit this episode's full show notes page here.

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The Prosperous Empath® Podcast is produced by Heart Centered Podcasting.