Making Money From Magazines

By: Nikki Simpson
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  • Summary

  • How can magazine professionals make more from their titles?

    Nikki Simpson from the International Magazine Centre talks to magazine experts who can give you the advice you need to make your title a financial success.

    From Ad Sales to community funding, events to newsletters there are lots of ways to boost income from your magazine brand. Lively and fun, Making Money From Magazines will help you boost the bottom line.


    Hosted on Acast. See acast.com/privacy for more information.
    Nikki Simpson
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Episodes
  • 10 secrets to increasing advertising sales revenue for your magazine. With Lindsey Stephens

    10 secrets to increasing advertising sales revenue for your magazine. With Lindsey Stephens
    Sep 24 2024

    Nikki Simpson talks to Lindsey Stephens from Red Carpet Consultancy. With over 25 years in the industry, Lindsey knows how to sell advertising.


    In a warm and entertaining chat Lindsey gives her top ten strategies for increasing advertising sales revenue for magazines. Including how to leverage press releases, creating a long term content plan, feature selling, events, and more.


    Lindsey also touches on the importance of understanding the audience and maintaining touch points with clients. The conversation concludes with a focus on small and intimate gatherings as a way to solidify relationships with advertisers.


    Takeaways

    • Press releases can be turned into sales opportunities
    • Creating a 12-month plan is crucial for advertisers and publishers
    • Feature selling can invite new advertisers into publications
    • Small and intimate events can solidify relationships with advertisers
    • Understanding the audience and maintaining touch points are essential for successful ad sales
    • Why knowing your magazine is key

    Hosted on Acast. See acast.com/privacy for more information.
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    18 mins
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