Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently Podcast Por Melanie Elsbeth | Story-Driven Marketing & Playbooks arte de portada

Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently

Mama, What’s Next? Storydriven interviews for mom entrepreneurs building differently

De: Melanie Elsbeth | Story-Driven Marketing & Playbooks
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"Mama, What's Next?" celebrates a world where the way mothers build businesses isn't a compromise. It's the competitive advantage. We feature story-driven interviews with working moms and founders who turn the 'Motherhood Advantage' into sustainable, service‑based businesses - redefining career success without performing or hustle - and growth and visibility through quiet, non-performative marketing. Mel Elsbeth talks to mom entrepreneurs, solopreneurs, and women redesigning work around their actual lives. We cover fractional work, portfolio careers for working mothers, sustainable business models, non-performative marketing, and how to build meaningful work without the hustle. These are honest conversations about what it actually takes to transition from 9 to 5 or corporate, position yourself strategically, and build a business that respects your capacity as a mother. Stop asking for permission, write your own playbook. We'll share We talk about building differently. Your Way Works (Even if it doesn’t look like everyone else’s). New episodes drop weekly for working mothers building differently. Subscribe so you don't miss the playbooks we share!Melanie Elsbeth Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • You're hiding. And I was too. But - "Being safe is risky"
    Feb 9 2026

    If you got value from this episode - please send it to a friend!

    Get Anna's and other weekly playbooks: Join 3,000+ mom entrepreneurs

    Turn your story into influence: work with me

    I love to start my Sunday mornings with a lie in, morning coffee in hand, piano playlist in the background, candles, reading my book and enjoying the slowness before I start the day. I love doing that on Sundays.

    I just read the following sentence:

    “Criticism of the project is not criticism of you. You do not equal the project.”

    I am reading these lines on page 47 of the book Purple Cow by Seth Godin. I am getting surprisingly emotional. It’s just a small paragraph in a book filled with observations about creative marketing in crowded marketplaces.

    I am reading… “Being safe is risky”.

    In the book he points out, that we have been raised with a false belief: that criticism leads to failure.

    Just think about the school system or the way you grew up in your family.

    A business that is boring, won’t attract much criticism. It will also not stand out and become highly successful. So, by avoiding negative feedback, by staying safe, I am potentially avoiding success?

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    12 m
  • The Solopreneur Revolution of 2026: A Working Mother’s Playbook for Fractional Work, Portfolio Careers & Freedom
    Jan 27 2026

    If you got value from this episode - please send it to a friend!

    Get Anna's and other weekly playbooks: Join 3,000+ mom entrepreneurs

    Turn your story into influence: Apply to work with me

    It’s Time to take One Step Outside.

    2026 is the year of the Solopreneur Revolution - How Women are Designing Work That Loves Them Back

    The old rules are dying. The 40-hour work week, the corporate ladder, the "lean in" narrative, basically all of it was built for a world that is crumbling. And working mothers in 2026 are done playing a game they can't win.

    Anna Lundberg spent a decade building a solopreneur business that runs on 20 hours a week, term-time only. She's present for her two kids. And she earns a great living coaching women who are redesigning their own careers around fractional roles, consulting gigs, and portfolio businesses.

    We're not talking about creating more work-life balance. It's much more about intentional work-life design. It's about understanding that you don't have to blow up your whole life to build something different. You just have to take one step. And Anna breaks down exactly what those steps look like - taking you from positioning yourself in fractional roles to building a business model that doesn't require you to hustle, perform, or prove anything to anyone.

    The corporate playbook failed working mothers. So we're writing a new one. And it starts here.

    What You'll Learn

    Why the corporate system is broken for mothers—and why tweaking it with flexible Fridays isn't enough anymore

    What fractional work actually means—and how it's giving women stability plus flexibility without full-time corporate demands

    The positioning trap senior leaders fall into—why showing "everything you've done" on your resume actually hurts you in freelance and fractional roles

    How to transition while still employed—practical steps to build optionality before burnout or redundancy forces your hand

    Anna's real journey—from her "hippie phase" to 5am client calls with a newborn to her current 4-hour workdays

    The AI advantage for solopreneurs—how technology is finally giving independent workers capabilities that used to require entire teams

    The Solopreneur Operating System—Anna's framework for designing your business, creating demand, and making delivery sustainable

    Resources & Links

    Anna's Website: onestepoutside.com

    Solopreneur Operating System: intentionalexpert.com

    Program: Architect (12-week mentoring for solopreneurs)

    Podcast: Reimagining Success

    Books: Outside of the 9 to 5 | Leaving the Corporate 9 to 5

    Connect with Anna:

    LinkedIn: Anna Lundberg


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    56 m
  • The Clarity Tool I Wish I had Years Ago as a Multipassionate Entrepreneur & Mama
    Jan 14 2026

    If you are a multi-passionate mum and entrepreneur, chances are your mind is rarely quiet. Ideas, emotions, plans, to-do lists, responsibilities, and creative sparks all compete for attention at the same time. Creating clarity inside that chaos can feel almost impossible.

    Especially as a multipassionate creative and mama, there is a never-ending stream of ideas and projects you want to explore.

    In this episode of Mama What’s Next, Melanie shares a simple daily writing practice that has helped her create calm, focus, and direction as a multi-passionate mum and entrepreneur: Morning Pages, a tool from The Artist’s Way by Julia Cameron.

    She talks about why this practice feels awkward at first, why consistency matters more than perfection, and how writing by hand helps clear mental clutter, reduce anxiety, and turn scattered energy into focused action.

    This episode is for multi-passionate mums and women entrepreneurs who feel pulled in many directions and want a grounded way to build a sustainable business without losing themselves in the process.

    In This Episode, We Talk About:
    1. What Morning Pages are and how they work
    2. Why handwriting and stream-of-consciousness writing matter
    3. How Morning Pages reduce anxiety and negative self-talk
    4. Creating clarity amid chaos and too many ideas
    5. Why compassion and flexibility are part of the practice
    6. Turning scattered thoughts into focused action
    7. How Morning Pages support sustainable business growth
    8. Using daily writing to prioritize what truly matters

    Mentioned in This Episode:
    1. The Artist’s Way by Julia Cameron
    2. Morning Pages (daily stream-of-consciousness writing practice)

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing mama who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

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    17 m
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