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Managing A Career

Managing A Career

By: Layne Robinson
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I help you navigate the path to professional success. Whether you're a recent graduate still searching for your place or a seasoned professional with years of experience, the knowledge and insights I share can show you how to position yourself for growth and career advancement.2024 Career Success Economics Management Management & Leadership
Episodes
  • Networking is a long game - MAC121

    Networking is a long game - MAC121
    Dec 9 2025
    We've all experienced it. You're at a training session or a professional meet-up or maybe you're wandering the expo hall at an industry conference. A bit of downtime leads to a quick exchange with the person next to you... five minutes of conversation, maybe ten if everyone's particularly chatty. You swap LinkedIn profiles or trade business cards or even promise to follow up later. Then nothing happens. The moment ends, the event ends, and the relationship ends right along with it. But it doesn't have to. Those tiny talking windows you slip through at conferences and workshops can evolve into long-lasting professional relationships. They can become the very foundation of a network that opens doors for years to come. In this week's episode of the Managing A Career podcast, we're not going to sit in the realm of theory. We're diving into the practical side of networking... the real actions you can take to turn quick handshakes and fleeting conversations into relationships that matter. You've heard the message before; your network is one of the most valuable career tools you'll ever build. I've repeated that line myself more times than I can count, and I truly mean it because my own career growth has been shaped by the relationships I've nurtured along the way. Still, I know that for many people, forming connections that actually lead somewhere feels like a mystery. If that's you right now, this is the episode you'll want to pay attention to. All success begins at the first interaction, so that's exactly where we'll start. When you're in those casual meet-and-greet conversations, there are ways to make sure they don't end as nothing more than polite small talk. This isn't about being the most charismatic person in the room or forcing yourself to be clever or funny. What you do need is intention. Are you truly engaging with the person across from you... listening to what excites them or noticing what makes them unique? Or are you mentally rehearsing your own story, waiting for your turn to talk? One of the most powerful habits you can develop is taking notes shortly after the interaction. It doesn't have to be formal; a line or two about who they are, what you discussed, and any details that stood out. Beyond that, be curious instead of performative. Ask one more question than feels natural. Reflect something back to them, so they know you heard them. Look for common ground you can reference later... a shared interest, a similar problem you're both trying to solve, even a moment you found funny. If you're at an event, snap a quick photo of their business card or connect on LinkedIn on the spot so you don't lose them in the post-event blur. These small behaviors lay the groundwork for something deeper before you've even walked away. Once the event wraps up and everyone heads back to their offices or hotel rooms or inboxes, that's when the real work begins. Take the time to send a follow-up message to every single person you connected with... even the ones who don't feel useful to you right now. Networking is a long game. The intern today becomes the director in five years. That person who didn't align with your needs this quarter might be exactly the person you need the next time you are looking for a career pivot. So when you reach out, do more than fire off a polite "nice meeting you." Send a message that proves you were present. Remind them of something specific you discussed. Reference a detail only the two of you would remember. And then, most importantly, keep the door open. End with a question or an invitation for a future touchpoint; ask them to send you the article they mentioned or propose grabbing a coffee when schedules allow. The goal is not to close a deal, but to continue a dialogue. If you send a message like: Hey, it was great meeting you at the conference earlier today. I found your thoughts on the newest regulations to be very insightful. It may feel sincere and you may even think it will lead to a connection. But, in reality, it falls flat. It doesn't give the other person any reason to respond beyond a polite, "It was great meeting you, too." It's a dead end, not a bridge. In contrast, consider this approach: Hey, it was great meeting you at the conference today. I found your thoughts on the newest regulations to be very insightful. I'd love to talk with you more about how our companies could implement those restrictions when they kick in next year. Maybe we can meet up for coffee next week and brainstorm some ideas. This second message works because it does three critical things. First, it shows that you were actively listening during your conversation, recalling a detail specific to your discussion. Second, it offers a clear opportunity for the other person to add value, sharing their thoughts or expertise in a meaningful way. And third, it creates an actionable next step—an invitation to meet in person, which strengthens the connection far beyond a ...
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    11 mins
  • Advancement isn't about competence; it's about story - MAC120

    Advancement isn't about competence; it's about story - MAC120
    Dec 2 2025
    I was talking with someone last week who's been in the same role for years. Smart person; dependable; someone who always gets things across the finish line. Their question hit me hard because I've heard it so many times before: "Why do people who seem less competent than me keep getting promoted?" My answer was simple… and frustrating… and completely true. Advancement isn't about competence; it's about story. The people moving up aren't always better at the work; they're better at talking about the work. They've learned how to turn their accomplishments into a narrative leaders immediately care about. And that's what we're diving into today; how to use real storytelling—not a string of corporate buzzwords—to finally break through to the next level. Doing vs. Impacting If you've been in your role for four, five, maybe even seven years and you keep getting passed over for promotions, there's usually one core issue at play: you're great at doing, but you haven't learned how to talk about impacting. The difference is huge. Doing is about tasks; impacting is about outcomes. Doing sounds like "I built the dashboard." Impacting sounds like "Our team can now make faster decisions because we have real-time visibility into customer behavior." And here's the truth; your leaders don't care about the volume of items on your to-do list. They care about what changed because you were in the room. So when you walk into a meeting with your boss, or present to senior leadership, or sit down for your annual review... and you start listing tasks one after another... you've already lost them. You're giving them a story about your effort when what they need is a story about your impact. A Real Example: Jaime's Story Let me give you an example. I was working with a coaching client—let's call them Jaime—who was trying to move from a senior role into a true leadership position. They'd been in their job for years; absolutely knew their stuff. But every time they described their work, it came out like this: "I analyzed the sales data, identified trends across regions, created visualizations for the executive team, and presented my findings at the monthly business review." On paper, that sounds solid… thorough… professional. Except no one remembers it; and worse, no one sees it as strategic. What Jaime shared was a sequence of activities. It was a recipe; not a story. And leaders don't promote people for following recipes. During our coaching session, we rewrote that same narrative so it actually meant something: "We were losing ground in key territories and no one could figure out why. I dug into the data and found that our product was completely out of sync with competitor positioning in that region. After aligning with leadership, we shifted our approach. Within two quarters, we recovered our market share." Same work; completely different story. The Structure of a Compelling Story So what's the real difference between those two versions? Structure. Every good story follows a familiar shape. There's a situation or a problem; there's tension or conflict; there's action that leads to change; and finally, there's a resolution that closes the loop. When you're talking to leaders about your work, you need to use that same structure… not because you're trying to be dramatic, but because this is how the brain processes information. We remember stories; we forget lists. Let's break down the structure. First, set up the problem. What was at stake? Why did it matter? Leaders need context before they can appreciate your solution. The problem can't just be "we needed to do this task." It has to threaten a goal, create risk, or block progress. In Jaime's case, the first version had no problem—it was just a list of tasks. The second version began with the real problem: lost market share. That's something a leader actually cares about. Second, show the tension. What made this hard? What was unclear? What obstacles did you face? Many people stumble here, thinking that admitting difficulty makes them look weak. It doesn't. It makes the story compelling and makes your solution look smarter. Jaime's tension was simple: "no one could figure out why." That tells leaders this wasn't obvious; it required insight. Third, describe what you did. But don't list every step—that's just a repeat of the task list. Focus on the key move, the insight that unlocked the solution. Leaders don't need the play-by-play; they need to understand your thinking. Jaime said, "I dug into the data and found our product was completely out of sync with competitors." That's the key move. They didn't detail every analysis; they highlighted the insight that mattered. Fourth, land on the outcome. What changed? What's different now because of your work? This is where you show impact, not activity. "We shifted our approach. Within two quarters, we recovered that market share." That's impact. That's ...
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    12 mins
  • Actions To Take When A Storm Is Brewing - MAC119

    Actions To Take When A Storm Is Brewing - MAC119
    Nov 25 2025
    This is one of the toughest job markets we've seen in a long time. Every week, it feels like another company is announcing sweeping layoffs and tightening their roster. In Episode 53, I talked through what to do if you suddenly find yourself on the wrong side of those decisions. This week, though, I want to shift the focus. Let's talk about the moves you can make right now to put yourself in the strongest possible position to avoid being laid off. Nothing is guaranteed; no strategy is bulletproof; but the concepts we'll cover today can help you protect your role and make yourself a far less likely target. Layoffs are almost never a spur-of-the-moment decision. There are usually warning signs; a missed revenue target here, a sudden market shift there. Maybe the stock price starts sliding and leadership begins looking for ways to calm investors or at least keep the board from panicking. That's when department heads get pulled into quiet rooms for closed-door conversations, budgets start tightening, projects get paused or quietly cancelled...and eventually...the layoffs and re-orgs begin. Forewarned is forearmed. The people who seem "shocked" by layoff news are often the ones who weren't watching the right signals; meanwhile, the people who look prepared usually saw the signs long before the announcement. It starts with truly understanding how your company makes money. What are the real drivers of revenue; which products are gaining traction; which ones are quietly struggling? What has leadership been emphasizing in earnings calls or all-hands meetings? If you want even a chance at predicting when a company might be gearing up for layoffs, you have to track the overall health of the business. Companies rarely start cutting when everything is soaring...they cut when the storm clouds have been gathering for a while. Once you understand the health of the company, the next step is figuring out exactly where your role fits into that picture. Every job supports the business model in some way, but not every job carries the same weight when leaders start sharpening their pencils. Ask yourself a few simple questions; does my work directly generate revenue, protect revenue, or reduce cost? Is my team tied to a product or initiative that the company is actively pushing...or one that hasn't gotten much attention lately? If you can't clearly articulate how your role contributes to the business, that's a sign you need to get curious fast. The people who survive reorganizations are usually the ones who can draw a straight line between their daily work and the company's financial engine. Once you know where your role lives in the larger business model, you can start making a more honest assessment of your personal risk. Some roles sit close to the core; others sit on the outskirts where cuts tend to land first. Maybe your team owns a product that's losing traction...or maybe you're in a function leadership hasn't talked about in months. You're not predicting the future here; you're evaluating probabilities. And when you understand your risk profile, you can finally decide what to do next...whether that means doubling down on visibility, shifting your workload toward higher-value projects, or quietly preparing a Plan B. So, you've studied the mechanics of the business and realized you're sitting at some level of risk; what should you do next? Start by getting honest about your standing inside the company. Are you visible...or invisible? Are you known for something specific...or just seen as another pair of hands? Can your personal brand keep your name on the "safe" list when leaders start deciding who stays and who goes? Once you've checked your internal footing, begin warming up your network. Think of it like Gary Vaynerchuk's jab-jab-jab-right-hook idea; your network responds best when you give-give-give before you take. If there's even a chance you might need help later, reconnect now in a way that helps them; offer value, share something useful, make the relationship stronger before you ever ask for anything. And finally, start looking for opportunities to position yourself closer to the money. You don't have to switch teams or chase a new project; you just need to communicate clearly how your work drives value and ties back to the core business. If you need a refresher on how to do that effectively, go back to Episode 44 on Reporting Status; it walks you through how to make sure the right people understand your impact. Or maybe you've done the math and realized you're not facing much risk...at least not this time. That doesn't mean you get to relax. The simple fact that layoffs are happening should be a wake-up call; today's stability doesn't guarantee tomorrow's safety. Your current project will eventually wrap, and you won't be able to leverage it for continued safety. Use your awareness of the broader market to position your next project closer to the core business. Look for skill gaps...
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    10 mins
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