Managing A Career Podcast Por Layne Robinson arte de portada

Managing A Career

Managing A Career

De: Layne Robinson
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I help you navigate the path to professional success. Whether you're a recent graduate still searching for your place or a seasoned professional with years of experience, the knowledge and insights I share can show you how to position yourself for growth and career advancement.2024 Economía Exito Profesional Gestión Gestión y Liderazgo
Episodios
  • Ownership vs Leadership - MAC127

    Ownership vs Leadership - MAC127
    Feb 10 2026
    You're being rewarded for ownership… and punished for it at the same time. Do you know the difference between Ownership and Leadership? Imagine a group setting up camp. The leader points and establishes intent. Tents should go in that area. The cooking space belongs over there. Water access matters. Safety matters. Time matters. Then the leader steps back and lets the team work. The owners move into the mechanics. They pitch the tents securely. They build the fire ring correctly. They store food so animals cannot get to it. They check the knots, test the setup, and make sure the plan becomes reality. If the leader starts hammering every stake, the campsite might still come together, but scale disappears. Direction collapses into labor. If the owners try to set direction without alignment, effort scatters. Both roles are essential. They are simply different jobs. Some people build careers by getting really good at placing tents. They know how to pick up the gear, move fast, secure the lines, and make sure nothing collapses overnight. Give them a spot and they will turn it into something solid and dependable. Organizations love these people. They are reliable. They are trusted. They are promoted. But, there's a moment in many careers that feels confusing, frustrating, and strangely personal. Progress slows down. Recognition changes. Opportunities that once came easily start requiring a different kind of effort. It is tempting to interpret this as politics or favoritism or bad luck. Success is no longer measured by how well you pitch the tent; it is measured by whether you chose the right terrain in the first place. Wind exposure. Water access. Safety. Distance. Tradeoffs. The questions get bigger and the answers determine whether everyone else succeeds. Many talented professionals keep perfecting their tent placement long after the company has started looking for terrain selection. The expectations have shifted, but no one announced the new rules. The behaviors that created momentum earlier are no longer the ones that unlock the next level. This is the passage from ownership to leadership. I've explored the idea back in Episode 101 (https://managingacareer.com/101) that leadership isn't assigned rather it's something that you take. Consider this the companion discussion. Same landscape; different capability. Ownership and leadership overlap, but they are not interchangeable. Mixing them up is one of the most expensive misunderstandings professionals make. Early on, personal responsibility is the engine of advancement. You are handed something discrete; a task, a ticket, a deliverable, a defined step in a larger machine. Your mandate is straightforward; take it seriously and make sure it lands. Along the way you build a reputation for quality, speed, responsiveness, and consistency. People learn they can trust you. As experience grows, the size of what sits on your plate expands. The assignment is no longer a task; it is an initiative. It is not a step; it is an outcome. You become accountable for a portion of the business, with real consequences attached. Yet the mental model remains familiar; success still depends on what you can personally drive across the finish line. And here is the part that feels wonderful; excellence begets more responsibility. Deliver well and the organization responds by giving you additional scope. You are rewarded with bigger problems, greater visibility, more influence. The loop reinforces itself. Until one day it breaks. Because at higher altitudes the question quietly changes. The evaluation is no longer centered on what you can carry yourself; it turns toward what happens through other people because of you. When that shift arrives, many high performers keep trying to win with the strategy that built their reputation. They lean harder into ownership. And that is where momentum stalls. Ownership is addictive because it produces visible proof. You can list what you launched, repaired, rescued, or completed. There is comfort in the clarity. The work is concrete; the contribution is undeniable. But personal control has a ceiling. Eventually the enterprise does not need another person capable of single-handedly absorbing a massive responsibility. It needs someone who can create progress across many fronts simultaneously, often without touching most of the work directly. Value is measured less by personal output and more by multiplied output. This is the inflection point where many strong careers plateau. Instead of adjusting, people redouble their effort. They volunteer for more. They stay later. They dive into details. They become the hero again and again. Meanwhile, the definition of senior impact has already evolved. Upstairs, the conversation sounds different. Executives are not primarily curious about your task list. They want to know ...
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    13 m
  • A Keg of Ketchup Will Make You Rethink Your Career

    A Keg of Ketchup Will Make You Rethink Your Career
    Feb 3 2026
    I was reading a post on LinkedIn (https://www.linkedin.com/feed/update/urn:li:activity:7423016998617473025/) by Jason Feifer (https://www.linkedin.com/in/jasonfeifer/), the Editor in Chief of Entrepreneur Magazine. In a recent article, Jason was interviewing Gary Vaynerchuk (https://www.linkedin.com/in/garyvaynerchuk/) about how marketing has changed, specifically through a redefinition of the mid funnel. The traditional idea of a funnel still exists, but where and how momentum is created has shifted. In the post, Jason shared a story that stuck with me. Heinz once posted a simple image on Instagram about a fictional keg of ketchup. It wasn't clever. It wasn't polished. It wasn't even particularly strategic. It was, by most standards, a "stupid" idea. But it caught. The post went viral, and instead of ignoring that signal, Heinz leaned into it. They took what worked, refined it, and eventually turned that one throwaway idea into a full marketing campaign tied to the Super Bowl. A joke became a brand moment. What really hit me was this; the exact same approach can unlock your own career growth. I've talked about marketing yourself before, all the way back in Episode 018, Selling Yourself (https://managingacareer.com/18 ). At its core, marketing is about understanding the needs of your customer and aligning your product to those needs. In your career, the "customers" are the leaders who influence your advancement, and the "product" is you. Traditionally, career growth follows a familiar funnel. You build awareness through visibility (Episode 081, Visibility - https://managingacareer.com/81 ), you demonstrate value over time, and eventually that narrows down to the "purchase" decision; a promotion, a bigger role, or expanded scope. But this is where Gary's insight becomes so useful. The traditional funnel doesn't work the same way anymore. In the modern world, social has become the mid funnel. That means you don't have to start with a perfectly crafted brand or a fully formed strategy. You can start by testing ideas. Simple ideas. Rough ideas. Even ideas that feel dumb or unfinished. If an idea hits, you work it in the lower funnel; executing, refining, and proving it delivers results. Once it's proven, you expand it upward, where it becomes part of your reputation and your brand. That's exactly what Heinz did with a silly idea about a keg of ketchup…and it's a playbook most professionals never realize they can use. When it comes to their careers, most people have traditionally focused on the ends of the funnel; either the upper funnel or the lower funnel. In the upper funnel, the goal is recognition. You bring big ideas to meetings. You look for moments to contribute something bold. You try to get your name and your thinking in front of leaders who matter. There's an element of performance here; a desire to stand out. At its worst, this looks like jumping up and down and shouting, "NOTICE ME!" In the lower funnel, the belief is almost the opposite. You expect your work to speak for itself. You execute…and you execute well. You hit deadlines. You deliver quality. You take pride in being reliable and consistent, trusting that results will eventually turn into recognition. In reality, both ends of the funnel matter. Living exclusively in the upper funnel without execution comes across as fluff and self-promotion. Living exclusively in the lower funnel without a personal brand (Episode 043, Personal Brand - https://managingacareer.com/43 ) feels invisible, no matter how good the work is. But in a modern marketing world, it may be time to try something different. Instead of starting at the top or grinding endlessly at the bottom, start in the middle. Work the mid funnel first. Test ideas in low-risk ways. Put thoughts, perspectives, and small experiments into the world and watch how people respond. If something resonates…if it creates pull rather than push…then you scale it. In marketing, Gary's point was simple. Organic social media is where you test ideas cheaply and quickly. You don't overthink them. You don't turn them into million-dollar campaigns. You post, you watch, you learn. At work, your mid funnel works exactly the same way…it's just not called social media. At work, it's the water cooler; real or virtual; where you run an idea by a peer. At work, it's a small demo shown to a single stakeholder. At work, it's an informal focus group that pokes holes in a broken process. At work, the mid funnel is small experiments and low-risk initiatives you try before you ask for permission and before you allocate real resources. Mid-funnel career moves aren't about being loud. They're about being observable. For an individual contributor, this shift can look subtle but powerful. Upper-funnel you says, "We should completely rethink how our team reports metrics." Lower-funnel you ...
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    13 m
  • Fast to Decide, Slow to Act - MAC125

    Fast to Decide, Slow to Act - MAC125
    Jan 27 2026
    "Be quick to decide…but slow to act." This isn't just a pithy saying you nod along to and forget; there's real weight behind it. It's a quiet strategy that shows up again and again in fast career growth and strong professional reputations. If you've ever watched someone get promoted and thought, That seemed sudden, there's a good chance this was part of the story. From the outside, it looks like an overnight decision; behind the scenes, it's anything but. They were making clear decisions early, then deliberately working the back-channels; socializing ideas, pressure-testing assumptions, and building confidence in the outcome before taking visible action. This week, we're taking a deeper look at how this strategy actually works…and how you can apply it at any stage of your career. Most professionals make the mistake of reversing the adage. They sit with a decision; weighing possibilities, scanning for trouble spots, and searching for more data to increase confidence in the "right" answer. This approach feels responsible. Thoughtful, even. The intent is good; no one wants to make a bad call; especially one that's visible. So the decision gets pushed later and later; right up to the point where it can't be delayed any further. Then something subtle but costly happens. Once the decision is finally made, the switch flips. Action has to be immediate because there's no runway left. The plan is announced in an email or unveiled in a meeting; fully formed and already in motion. Almost instantly, resistance shows up. Concerns are raised. Questions surface. The data gets analyzed and reanalyzed. Stakeholders ask why they weren't involved sooner. From the perspective of the decision-maker, this feels like friction or second-guessing. From everyone else's perspective, it feels abrupt. And even when the decision itself is solid, it's now at risk; not because it's wrong, but because people haven't had time to absorb it. This resistance isn't politics in the way most people mean it. It's not sabotage, or ego, or a hidden agenda suddenly emerging at the worst possible time. It's a predictable organizational response to surprise. Humans don't resist decisions; they resist being surprised by decisions that affect them. When a fully formed plan appears without warning, people instinctively shift into evaluation mode. They ask questions not because they oppose the outcome, but because their brains are trying to close the gap between what just happened and how did we get here. The more consequential the decision, the stronger this reaction becomes. What feels like friction is often just the organization doing what it always does when it's caught flat-footed; slowing things down to regain a sense of understanding and control. Back to the adage. "Be quick to decide, but slow to act." The first thing to internalize is that deciding is not the same as announcing. Many professionals conflate the two; assuming a decision only exists once it's public. In reality, the decision is simply the moment you stop debating and start moving forward. It's the point where second-guessing ends. Where hesitation fades. Where you stop asking should we and start asking how do we position this. Deciding early creates internal clarity; and that clarity is what allows everything that follows to be intentional rather than reactive. Once that decision is made, action doesn't mean immediate implementation. There is a critical phase between the decision point and the execution point; and this phase is where careers quietly accelerate. Instead of rushing to roll something out, high performers use this time to socialize the decision with the people who have influence over whether it succeeds. They invite pressure. They ask for pushback. Not to abandon the idea, but to strengthen it. They win over influencers early. This signals competence. It signals leadership. It builds momentum before anything is formally announced. And when the decision finally reaches the wider group, it no longer feels abrupt; it feels inevitable. That's when things take off. Before going further, there's one detour worth taking. Jeff Bezos popularized the idea of one-way door and two-way door decisions. One-way door decisions are difficult or impossible to reverse. Two-way door decisions are easier to unwind. Both types should be decided quickly; but one-way door decisions demand a longer, more deliberate socialization phase. This is where assumptions get challenged, risks get surfaced, and the decision gets reinforced. When a decision can't easily be undone, that strengthening process isn't optional; it's what makes the eventual action durable. Let me offer a concrete formula you can use at any career level. It's deliberately simple; because complexity creates hesitation. Decide. Seed. Shape. Act. First; Decide. This is internal work. No audience. No deck. No Slack message. You decide what you believe should happen and why. Not perfectly...
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    10 m
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