Managing A Career Podcast Por Layne Robinson arte de portada

Managing A Career

Managing A Career

De: Layne Robinson
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I help you navigate the path to professional success. Whether you're a recent graduate still searching for your place or a seasoned professional with years of experience, the knowledge and insights I share can show you how to position yourself for growth and career advancement.2024 Economía Exito Profesional Gestión Gestión y Liderazgo
Episodios
  • Actions To Take When A Storm Is Brewing - MAC119

    Actions To Take When A Storm Is Brewing - MAC119
    Nov 25 2025
    This is one of the toughest job markets we've seen in a long time. Every week, it feels like another company is announcing sweeping layoffs and tightening their roster. In Episode 53, I talked through what to do if you suddenly find yourself on the wrong side of those decisions. This week, though, I want to shift the focus. Let's talk about the moves you can make right now to put yourself in the strongest possible position to avoid being laid off. Nothing is guaranteed; no strategy is bulletproof; but the concepts we'll cover today can help you protect your role and make yourself a far less likely target. Layoffs are almost never a spur-of-the-moment decision. There are usually warning signs; a missed revenue target here, a sudden market shift there. Maybe the stock price starts sliding and leadership begins looking for ways to calm investors or at least keep the board from panicking. That's when department heads get pulled into quiet rooms for closed-door conversations, budgets start tightening, projects get paused or quietly cancelled...and eventually...the layoffs and re-orgs begin. Forewarned is forearmed. The people who seem "shocked" by layoff news are often the ones who weren't watching the right signals; meanwhile, the people who look prepared usually saw the signs long before the announcement. It starts with truly understanding how your company makes money. What are the real drivers of revenue; which products are gaining traction; which ones are quietly struggling? What has leadership been emphasizing in earnings calls or all-hands meetings? If you want even a chance at predicting when a company might be gearing up for layoffs, you have to track the overall health of the business. Companies rarely start cutting when everything is soaring...they cut when the storm clouds have been gathering for a while. Once you understand the health of the company, the next step is figuring out exactly where your role fits into that picture. Every job supports the business model in some way, but not every job carries the same weight when leaders start sharpening their pencils. Ask yourself a few simple questions; does my work directly generate revenue, protect revenue, or reduce cost? Is my team tied to a product or initiative that the company is actively pushing...or one that hasn't gotten much attention lately? If you can't clearly articulate how your role contributes to the business, that's a sign you need to get curious fast. The people who survive reorganizations are usually the ones who can draw a straight line between their daily work and the company's financial engine. Once you know where your role lives in the larger business model, you can start making a more honest assessment of your personal risk. Some roles sit close to the core; others sit on the outskirts where cuts tend to land first. Maybe your team owns a product that's losing traction...or maybe you're in a function leadership hasn't talked about in months. You're not predicting the future here; you're evaluating probabilities. And when you understand your risk profile, you can finally decide what to do next...whether that means doubling down on visibility, shifting your workload toward higher-value projects, or quietly preparing a Plan B. So, you've studied the mechanics of the business and realized you're sitting at some level of risk; what should you do next? Start by getting honest about your standing inside the company. Are you visible...or invisible? Are you known for something specific...or just seen as another pair of hands? Can your personal brand keep your name on the "safe" list when leaders start deciding who stays and who goes? Once you've checked your internal footing, begin warming up your network. Think of it like Gary Vaynerchuk's jab-jab-jab-right-hook idea; your network responds best when you give-give-give before you take. If there's even a chance you might need help later, reconnect now in a way that helps them; offer value, share something useful, make the relationship stronger before you ever ask for anything. And finally, start looking for opportunities to position yourself closer to the money. You don't have to switch teams or chase a new project; you just need to communicate clearly how your work drives value and ties back to the core business. If you need a refresher on how to do that effectively, go back to Episode 44 on Reporting Status; it walks you through how to make sure the right people understand your impact. Or maybe you've done the math and realized you're not facing much risk...at least not this time. That doesn't mean you get to relax. The simple fact that layoffs are happening should be a wake-up call; today's stability doesn't guarantee tomorrow's safety. Your current project will eventually wrap, and you won't be able to leverage it for continued safety. Use your awareness of the broader market to position your next project closer to the core business. Look for skill gaps...
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    10 m
  • Performance and Potential - MAC118

    Performance and Potential - MAC118
    Nov 18 2025
    Today we're going to dig into a topic that confuses people at every level of the corporate ladder. You'll hear about it in calibration meetings, in talent reviews, in leadership offsites. Sometimes it's talked about openly; other times it's whispered about like some kind of secret scoring system. I'm talking about performance and potential. Performance… sure; that part makes sense. What did you deliver; how well did you deliver it; how predictable and reliable is your output; did you solve the problems in front of you; did you create value for your team. But potential; that's the fuzzy part. Potential for what; and how do you influence a rating that sounds like it's based entirely on somebody's personal opinion. Imagine being evaluated not just on the work you deliver today… but on a future version of you that may or may not exist. Most people in corporate jobs don't even know that their rating has two pieces. They think their "performance rating" is the whole story. But the real decisions about promotions and opportunities are often driven by the other number; the potential number. So the question we're asking today is simple: what is potential really measuring… and do you even want to maximize it? A common tool used in end of year evaluations is the classic two‑axis grid; one axis for Performance and the other for Potential. It looks simple on paper. People are sorted from low to high on both scales, then placed into a tidy little box that supposedly determines their future. Those who land in the top right quadrant get the opportunities, the visibility, the fast track. Those in the bottom left… well, they often find themselves stalled out, sidelined, or in some cases quietly pushed out. The biggest issue is that these scales are vague and often applied inconsistently across teams. Two leaders can sit in the same talent review and have completely different interpretations of what "high potential" even means. For some companies, potential means "how likely are they to produce at a high level in the next year." For others, it means "how close are they to their next promotion." Some organizations define potential as "shows leadership skills." Others look for "scalability"; meaning the ability to handle bigger, broader, and more ambiguous challenges. And a few go even further; blending curiosity, change-readiness, resilience under pressure, strong communication, and strategic thinking into one catch-all label. In other words; potential is often a company's way of asking "Do we see you becoming more valuable to us in the future than you are today?" But because it's forward-looking, your ranking on this scale often comes down to something people don't like to admit… politics. Potential isn't a direct measurement of your abilities or your hard skills; it isn't even a pure reflection of your current performance. It's a perception game; a bet leaders make about how you'll behave in situations you haven't faced yet. It's assumption dressed up as science. But that doesn't mean you're powerless. Once you understand the ingredients that drive potential, you can learn how to shape the perception of your future self—and change the trajectory of your career. Even though the definition of potential varies from company to company, there are several core elements that show up almost everywhere. **Adaptability**. In today's fast-paced world, this one shows up near the top of almost every potential rubric. Change is constant… technological change, regulatory change, shifting priorities. I joked with my boss this week that we've moved beyond "dealing with ambiguity"; we're now just "living with ambiguity." High potential employees are the ones who don't freeze when the landscape shifts. They stay steady, recalibrate quickly, and keep moving. **Leadership**. This doesn't always mean holding a formal title. Often it's about influence. Can you guide others? Do people seek your input? Do you demonstrate sound judgment? Leaders evaluating potential notice when someone consistently steps up, rallies a group, or helps drive decisions forward. **Strategic awareness**. This shows up differently depending on where you sit. For individual contributors, it means understanding how your work aligns with broader goals… and making day-to-day choices that reflect that understanding. For front-line leaders, it's about setting priorities for your team that advance corporate objectives. And for senior leaders, high potential often translates to shaping those strategic directions in response to a shifting market. **Communication skills**. People with high potential communicate clearly, succinctly, and in a way that resonates with their audience. They know when to expand and when to get straight to the point. Their communication builds momentum rather than creating confusion. **Scalability**. This is the quiet filter behind most potential ratings. High potential employees ...
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    13 m
  • Riding the Coattails of Others - MAC117

    Riding the Coattails of Others - MAC117
    Nov 11 2025
    Do you ever look around your company and notice how certain people always seem to rise together? The boss gets promoted... and like clockwork, a couple of people from their team move up right behind them. You start to wonder... are they just that good? Or are they someone's favorite? Today, we're going to unpack that idea—not the shady version, but the strategic one. How do you find the right person to align with... the kind of person whose rising tide actually lifts your boat, too? Cronyism gets a bad reputation, but that's when it's paired with incompetence or favoritism without merit. The truth is, every successful career has an element of strategic alignment. It's about connecting yourself with the right leader, building trust through results, and positioning yourself as someone they want to bring along when they rise. So today, I'd like to talk about how to identify whose coattails are worth riding... and how to make sure you've earned your place on that ride. The Reality of Relationships in Corporate Advancement I've long said that building a network is the single most important thing you can do for your career. Your skills will get you in the door, but your relationships determine how far you go once you're inside. Promotions, high-visibility projects, cross-functional opportunities—they rarely appear out of thin air. They come through people. Your network is the radar that picks up opportunities before they hit the job board. There's an old quote from Seneca that I love: "Luck is what happens when preparation meets opportunity." The preparation part is obvious; we all know we have to deliver results, build credibility, and sharpen our skills. But opportunity? That's the piece most people overlook. Opportunity doesn't just fall in your lap—it's usually handed to you by someone who knows your name, trusts your work, and believes in your potential. That's why I say the first step in becoming someone's "crony"—in the best sense of the word—is to build that relationship before you need it. Get on their radar by doing good work. Add value without asking for anything in return. Be the person they can depend on when things get hectic. When the time comes for them to move up or take on a new challenge, you'll already be positioned as part of their trusted circle. In corporate life, advancement is rarely a solo sport. It's a team game—and if you're not intentionally building the right team around you, someone else is. What "Strategic Alignment" Actually Looks Like Let's start by defining a few terms. The word crony has become shorthand for favoritism, backroom deals, and people getting ahead for all the wrong reasons. But at its root, a crony is simply someone who's connected to power. That connection, in and of itself, isn't bad. It's how the connection is earned that determines whether you're a crony... or a strategically aligned professional. Strategic alignment is what happens when your goals, values, and performance directly support the success of someone higher up in the organization. You're not just orbiting power; you're contributing to it. You're part of a symbiotic relationship where your wins make their job easier, their projects stronger, and their vision more achievable. So how do you know which side of the line you're on? Ask yourself three simple questions: Do you help this person win in a way that also helps the team? Cronyism isolates—it creates winners and losers. Strategic alignment lifts everyone around you. If the person you're supporting becomes more effective because of your input, and the team benefits in the process, that's a healthy dynamic. Do you bring something to the table they need—insight, relationships, execution? The strongest professional relationships are built on mutual value. If you offer something that fills a gap or accelerates progress, you're not tagging along... you're indispensable to the mission. Are you seen as loyal and competent? Loyalty without competence is flattery. Competence without loyalty is risk. The combination is trust—and trust is the foundation of every meaningful professional alliance. If the answer to all three is yes, you're not a crony—you're a trusted asset. You've built a relationship based on performance, reliability, and shared success. But if any of those answers are no... then yes, you might just be a crony. And cronies don't get invited to the next level; they get replaced when it's convenient. Strategic alignment is about playing the long game. It's about being so valuable, so dependable, and so in sync with where your leader is heading that they can't imagine building the next chapter without you in it. How to Identify the Right Person to Align With Now that we've defined what strategic alignment looks like, the next question is... who should you align with? Not every rising star is worth following, and not every ...
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    17 m
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