MarComTechniques Podcast

De: MarComTechniques
  • Resumen

  • A podcast focused on integrated marketing communication and technology as a holistic approach that integrates marketing, communication, and technology.
    Copyright 2022 All rights reserved.
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Episodios
  • The Power of Capacitors: From Circuit Boards to Pain Relief
    Sep 26 2024

    My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts with small influences in your journey in life.

    We explore the latest technology, including their application in health tech. Discover how non-invasive patches can relieve pain by harnessing the body’s natural electrical energy. This innovation demonstrates the seamless blend of hardware and software in creating life-changing solutions.

    Join us as we dive into how to think differently about technology and how wide of a range it is on all industry fronts. Don't just think about it as software!

    Follow your favorite social media platform and connect with us on our website.

    https://marcomtech-niques.com/

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    11 m
  • The Balance of Exclusivity and Mass Marketing in Business
    Sep 12 2024

    In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands.

    Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts.

    Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exclusivity to enhance their perceived value. Learn about the potential benefits of creating VIP services and exclusive offers for your best customers, and how this approach can lead to significant savings in marketing costs while fostering strong customer relationships.

    Stay tuned for a special announcement from Jacqueline about a petition aimed at supporting women in business. Don't forget to follow her on Instagram, Facebook, and LinkedIn for more thought leadership content.

    Connect with Jacqueline: https://isabelapublicrelations.com/connectpr/

    Follow on your favorite podcast platform: https://marcomtech-niques.com/

    Make a difference to many women, who are in the same situation by signing the petition and donating.

    Donate:

    https://isabelapublicrelations.com/financial-abuse-limits-a-familys-economic-resources-and-opportunities/

    Sign the petition:

    https://chng.it/vXxYkxS9zB

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    6 m
  • The Art of PR: Building Relationships vs. Gaining Publicity
    Aug 29 2024

    Updated on August 31, 2024 with full episode ending.

    In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image.

    Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial.

    We explore the concept of goodwill on your business balance sheet, highlighting its importance as an intangible asset that represents your reputation, customer loyalty, and management expertise.

    Discover the various public relations channels like press releases, social media, and personal interactions, and how they help build trust with your audience and stakeholders.

    Finally, we distinguish between organic features and paid publicity, emphasizing the value of creating genuine relationships with your audience. Understand why treating people with consideration and humanizing your brand can solve more problems and save more money in the long run.

    Follow on your favorite podcast platform.

    https://marcomtech-niques.com/

    Join our list now and get started!

    https://isabelapublicrelations.com/join-now/

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    11 m

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