What if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challenges in the chiropractic industry, such as the lack of sales plans and the need for bundling services to boost patient acquisition and retention. Learn how to manage your marketing budgets effectively by understanding your business's current phase and making informed decisions that drive sustainable growth.

Get inspired by our compelling conversation with a seasoned chiropractor transitioning to the Blair technique after two decades in practice. We'll discuss overcoming fears and seizing opportunities, such as collaborating with retiring chiropractors and transforming practices. Emphasizing the importance of in-house marketing, we explore different coaching levels for running ads and building effective digital marketing teams. Whether you're just starting out, in growth mode, or scaling your practice, this episode is packed with actionable insights to help you navigate your marketing journey and ensure your practice thrives. Tune in and unlock the keys to sustainable growth in the chiropractic profession!

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Can personalized blog posts really trump expensive Google Ads in boosting your search engine rankings? This week on Marketing 101, we’ll dive deep into the world of SEO through blogging, guiding you on how to make your content stand out and climb the Google ladder. From the importance of regular, personalized content to the pitfalls of generic outsourced blogs, we’ll give you the lowdown on crafting posts that truly resonate with your audience. We’ll explore why investing in SEO through blogging offers a more cost-effective strategy than pouring money into Google Ads and how tools like Google Search Console can help you monitor and enhance your website’s performance and keyword rankings.

Join us as we uncover the secrets of effective SEO blogging, starting with identifying high-ranking keywords relevant to your practice and progressing to specific conditions your audience is searching for. We’ll also discuss leveraging new technologies in your practice, such as class four lasers for shoulder treatments, and the combined power of organic content and paid search ads to boost your visibility. Lastly, we’ll touch on using AI tools like ChatGPT to create optimized, engaging blog content that attracts clicks and improves your search rankings over time. Tune in for actionable insights to solidify your business foundation for the future.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Can newsletters really skyrocket your chiropractic practice? Discover how newsletters are making a powerful comeback in the world of marketing, particularly for chiropractors and small business owners. Join Dr. Enrico as he dissects why maintaining a robust email list is crucial and how it can keep your practice in the forefront of your client’s minds, much like the strategies employed by giants like Costco and Amazon. Learn how to balance your clinic hours with marketing efforts, and get practical tips on using tools like MailChimp to streamline your email delivery and achieve impressive open rates.

Unlock the secrets to maximizing your email marketing strategies with frequent, consistent communication that creates an omnipresent brand. This episode is packed with actionable insights on building and maintaining an email list, crafting educational content to boost engagement and conversions, and effectively collecting and organizing email data. Whether you're just starting out or looking to refine your approach, Dr. Enrico provides a roadmap to transforming your email marketing efforts and driving significant business growth. Don't miss out on these invaluable strategies designed to enhance visibility and client engagement for your practice.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

What if hosting a simple health fair could transform your chiropractic practice and position you as a trusted community leader? Discover how creating welcoming and engaging events can bridge the gap for chiropractors facing the unique challenge of attracting new clients. We’ll explore the power of trust and rapport, and why stepping outside the office to meet people where they are leads to more valuable word-of-mouth referrals and stronger community ties.

Join Dr. Enrico Dolcecore as he narrates an inspiring story of a father's fight with cancer that sparked a passionate journey into holistic health, ultimately revolutionizing how we view community engagement. Learn how organizing raw food workshops and health fairs can not only promote a health-centric lifestyle but also build enduring relationships. This episode highlights the significance of moving beyond conventional marketing and the lasting impact of becoming a cornerstone in your community.

Tune in to uncover essential strategies for planning and promoting successful events. From identifying trending health topics to leveraging social media and partnerships, we’ll guide you through making your events a resounding success. Don’t miss out on the opportunity to download our free "Hosting Successful Events Workbook" from EnricoDcom. Equip yourself with the tools and knowledge to plan and execute memorable events that leave a lasting impression and drive your practice forward.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

What if you could turn every patient into a loyal advocate for your chiropractic practice? This episode of Marketing 101 for Chiropractors promises to reveal the secrets of mastering referral marketing, an often overlooked yet incredibly powerful strategy. We explore the subtleties of passive versus active referrals, showing you how natural word-of-mouth can be amplified through clever tactics like Google reviews and referral cards. Learn how engaging with community groups and creating positive feedback loops keeps your practice top-of-mind and fosters a supportive community around your services.

We also unlock the art of building a referral program that doesn't just incentivize but genuinely appreciates your patients. Discover the perfect timing and the right language to request referrals, all while fostering patient loyalty through random acts of kindness. Simple gestures like handwritten notes and social media shout-outs can make a world of difference. Plus, we emphasize the role of gratitude in your practice culture, transforming your patients into enthusiastic referrers. Join our community on the Marketing 101 group or YouTube channel to share your experiences and keep the conversation alive with new ideas and strategies all week long!

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

What if artificial intelligence could outperform doctors in diagnosing illnesses? Join us as we chat with Austin Reed from Horizon.dev, who shares his incredible journey transitioning from a digital nomad and programmer to co-founding a company that's shaping the future of AI in healthcare. We dive into the revolutionary ways AI is transforming patient care, enhancing customer service, and enabling more accurate data analysis within the medical field. Austin discusses the exciting potential and understandable hesitations surrounding AI in medical practice, addressing both its superior diagnostic capabilities and the regulatory concerns that come with these advancements.

But healthcare isn't the only industry being revolutionized by AI. Austin also breaks down how AI is leveling the playing field for smaller companies in sectors like customer service, real estate, and the restaurant industry. Through predictive analytics and smarter customer interactions, businesses can now compete with larger corporations and offer unparalleled service. We also highlight the importance of discovery sessions in uncovering unique business challenges and providing tailored solutions. Whether you're looking to implement AI solutions or simply curious about its transformative power, this episode is packed with expert insights and actionable advice to keep you ahead of the curve.

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business

Ever wondered how you can revolutionize your chiropractic practice's marketing strategy? Join us as we sit down with Dave Kaminski from Collaborative Pros, who brings 25 years of business and marketing wisdom to the table. From his humble beginnings in the window cleaning industry to becoming an online marketing guru, Dave’s journey is both inspiring and educational. Learn actionable strategies to adapt to the digital age, especially if you're just starting out or looking to increase your online presence.

Curious about how to rank higher in local searches or make the most out of Google Maps? Dave breaks down essential website optimization techniques, including the power of Google reviews, maintaining a blog, and using local content to your advantage. He also dives into the evolving trends in paid advertising and local SEO, offering expert advice on how to make these tools work for you. Don't miss this episode packed with practical tips and real-world examples that will help you attract more local business and achieve sustainable growth.

Learn more at www.collaborativepros.com and follow David @collaborativepros on social media

Send us a text

1. Join Marketing 101 for Chiropractors Facebook Group here
2. Learn more at EnricoD.com
3. Book a free discovery call with Enrico to level up your business