Marketing 101 for Small Business Owners

De: Philippa Channer
  • Resumen

  • Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.
    2024
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Episodios
  • Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey
    Oct 14 2024

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

    In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.

    Whenever you are ready, here are some ways that we can help you:

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: info@channer-consulting.com

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    8 m
  • Episode 148: Mapping the Customer Journey – Understanding the 5 Stages
    Oct 7 2024

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

    In this episode of the "Empower Her Business Accelerator" podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.

    Whenever you are ready, here are some ways that we can help you:

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: info@channer-consulting.com



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    9 m
  • Episode 147: Beating Burnout: A Female Entrepreneur's Guide to Summer Survival
    Sep 30 2024

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

    In this episode of the Empower Business Accelerator podcast, host Philippa Channer shares her personal experience with summertime burnout as an entrepreneur. She discusses the emotional highs and lows of running a business during June and July, when energy and motivation often dip. Philippa offers strategies to manage burnout, including acknowledging it, setting boundaries, prioritizing self-care, focusing on manageable tasks, and seeking support from a network. Her insights aim to help listeners navigate their own burnout experiences, emphasizing the importance of self-care and community support.

    Whenever you are ready, here are some ways that we can help you:

    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

    Connect with us:

    Linkedin: https://www.linkedin.com/company/channer-consulting-llc

    Facebook: https://www.facebook.com/channerconsulting/

    Instagram: https://www.instagram.com/channerconsulting/

    Get in touch: info@channer-consulting.com

    Más Menos
    9 m

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